Publications

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Teaching Interest

Overview

By: Rob Markey

Managing Service Operations - MBA Elective Curriculum

World-class service organizations deeply understand the needs and behaviors of their customers, and design, manage, and improve their operating models accordingly. This course... View Details

Keywords: Customer Lifetime Value; Customer Centric Initiative; Customer Engagement; Service Management; Service Profit Chain; Service Design; Service Models; Service Excellence; Customer Focus and Relationships; Customer Satisfaction; Customer Value and Value Chain; Service Delivery; Service Operations

May 2021
Supplement

Paul Levy: Confronting a 'Corporate Campaign' (B)

By: James K. Sebenius and Isaac Silberberg

Paul Levy, CEO of the Beth Israel Deaconess Medical Center hospital is faced with a formidable negotiation campaign to unionize staff at BIDMC. Armed only with his personal blog, does Paul stand a chance against the union's multi-million dollar organizing budget? View Details

Keywords: Healthcare; Healthcare Industry; Hospital Management; Unions; Negotiation Campaign; Blog; Health Care and Treatment; Labor; Labor Unions; Labor and Management Relations; Negotiation; Strategy; Social Media; Health Industry; Massachusetts; United States

Clubs

Black Investment Club

Keywords: Diversity, Inclusion & Belonging

September 1997
Case

Siam Cement Group, The: Corporate Philosophy (B)

By: Lynn S. Paine and Prompilai Khunaphante

In 1996, senior executives of Thailand's Siam Cement Group must decide whether to apply its management philosophy and code of ethics when doing business outside of Thailand. The status of the code in joint ventures and contractual relationships is of particular... View Details

Keywords: Ethics; Decision Making; Joint Ventures; Corporate Strategy; Cross-Cultural and Cross-Border Issues; Policy; Construction Industry; Thailand

January 1996 (Revised December 2005)
Case

First Community Bank (A)

By: Rosabeth M. Kanter

First Community Bank, a bank-within-a-bank at Bank of Boston, was established in 1990 as a unique venture to serve urban communities. By 1995 it has achieved profitability but must manage relationships with the mainstream at Bank of Boston, serve as a change agent and... View Details

Keywords: Banks and Banking; Business Ventures; Business and Community Relations; Agency Theory; Change Management; Leadership; Balanced Scorecard; Mission and Purpose; Organizational Structure; Problems and Challenges; Banking Industry; Boston

January 2008 (Revised May 2011)
Case

Cognizant Technology Solutions

By: Robert G. Eccles, David Lane and Prabakar 'PK' Kothandaraman

In the highly competitive information technology outsourcing industry, Cognizant Technology Solutions has developed a strategy to differentiate itself by emphasizing building very close client relationships through its "Two-in-a-box" (TIB) model. This model is based on... View Details

Keywords: Customer Relationship Management; Knowledge Sharing; Resource Allocation; Competitive Advantage; Information Technology; Information Technology Industry

Research Summary

Innovations in Logistics: The Impact of Channel Coordination

By: Roy D. Shapiro

Roy D. Shapiro is studying innovative systems and management approaches that integrate and coordinate material and information flows through the supply chain so as to reduce or eliminate the redundant activities that tend to characterize these channels. His research... View Details

02 Dec 2021
News

Harvard’s Dr. Frank Cespedes as a Guest Speaker at WU on Salesperson Performance and Compensation

March 1995 (Revised January 1996)
Background Note

Managerial Networks

Describes a managerial network as a set of relationships critical to a manager's ability to get things done, get ahead, and develop personally and professionally. "Networking" refers to the activities associated with developing and managing such relationships.... View Details

Keywords: Networks; Management Practices and Processes

13 Aug 2007
Research & Ideas

The Dark Side of Trust

established relationships. The managerial challenge is to build trusting relationships without losing sight of outside opportunities. This applies to contexts other than procurement. For example, in human resource management, View Details

Keywords: by Sean Silverthorne; Service

29 Apr 2008
First Look

First Look: April 29, 2008

Working PapersNone this week Cases & Course MaterialsAvaya (A) Harvard Business School Case 508-048 Avaya's top management wants to improve demand generation. This requires an improvement in the View Details

Keywords: Martha Lagace

October 2012
Course Overview Note

FIELD 2—Working with Global Partners

By: Felix Oberholzer-Gee

Most FIELD 2 teams develop great working relationships with their Global Partner. But managing Global Partner expectations can be challenging. This note describes three scenarios with which FIELD teams struggled in the past and asks the reader to make decisions about... View Details

Keywords: Fieldwork; Partnerships; Global; Collaboration; Global Business; Global Collaboration; Partners and Partnerships

2013
Chapter

Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story

By: Jill Avery

Throughout history, marketers have created gendered brands, creating their brands and the stories they crafted about them in their advertising to appeal either to men or to women. Gendered brands deliver value to consumers, and therefore, deliver value to marketers.... View Details

Keywords: Consumer Behavior; Brands; Brand Positioning; Brand Equity; Brand Management; Advertising Campaigns; Customer Focus and Relationships; Marketing; Brands and Branding; Marketing Strategy; Auto Industry; Consumer Products Industry

January 2001 (Revised March 2001)
Case

Range, The (A)

By: Kathleen L. McGinn, Tracy Thompson and Michael Smith

Reveals the potential benefits and pitfalls of reorganization into teams in order to respond to environmental change. Takes place in the newsroom of a metropolitan daily newspaper. Both management and employees struggle to find new balance after a major restructuring... View Details

Keywords: Organizational Change and Adaptation; Groups and Teams; Restructuring; Balance and Stability; Organizational Structure; Business Processes; Journalism and News Industry

February 1999
Case

PDVSA & Citgo (A): Seeking Stability in an Uncertain World

By: Ashish Nanda

In order to secure demand for its heavy oil, PDVSA buys 50% of the U.S. refining and retail company Citgo. In 1990, it buys the remaining 50% ownership of Citgo. The case describes the challenges faced by PDVSA and Citgo managements as they try to make their... View Details

Keywords: Business or Company Management; Business Subsidiaries; Mergers and Acquisitions; Energy Sources; Mining Industry; Energy Industry

2021
Working Paper

Which Markets (Don't) Drive Pharmaceutical Innovation? Evidence From U.S. Medicaid Expansions

By: Craig Garthwaite, Rebecca Sachs and Ariel Dora Stern

Pharmaceutical innovation policy involves managing a tradeoff between high prices for new products in the short-term and stronger incentives to develop products for the future. Prior research has documented a causal relationship between market size and pharmaceutical... View Details

Keywords: Pharmaceuticals; Medicaid; Innovation and Invention; Policy; Markets; Research and Development; Pharmaceutical Industry

Read Now

September 1996 (Revised June 1998)
Case

InterSoft of Argentina (A)

By: Linda A. Hill and Stacy Palestrant

Focuses on InterSoft of Argentina, a growing software company in Argentina. In 1993, InterSoft acquires a Russian software company and Emilo Lopez, the vice president and director of InterSoft's Systems Software Lab, must manage a creative, cross-cultural, "virtual"... View Details

Keywords: Applications and Software; Cross-Cultural and Cross-Border Issues; Business Growth and Maturation; Mergers and Acquisitions; Management Teams; Groups and Teams; Partners and Partnerships; Information Technology Industry; Argentina; Russia

March 1990 (Revised October 1990)
Case

Liz Claiborne, Inc. and Ruentex Industries Ltd.

Describes Liz Claiborne, Inc.'s manufacturing and marketing strategy and details the significance of its supplier selection strategy. It begins to describe the company's relationship with Ruentex Industries Ltd., its largest supplier of piece goods. When used with... View Details

Keywords: Marketing Strategy; Supply Chain Management; Relationships; Cooperation; Apparel and Accessories Industry

October 2019 (Revised January 2020)
Case

Dulcie Madden (A)—Growth or Exit?

By: Shikhar Ghosh, Christopher Payton and Shweta Bagai

This is part of a three-case series that follows Dulcie Madden's journey as a founder over five years. Case (A) is about managing growth and cash flow; Case (B) is about the exit decision and conditions on a sale; Case (C) shows Madden dealing with adversity and the... View Details