Reaching Your Potential - Publications - Faculty & Research

26 Jun 2023
Research & Ideas

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

people’s potential willingness to repurchase,” De Freitas says. Conversely, expressing a little thoughtfulness after a purchase can go a long way in endearing a customer to a brand. Investing in customer lifetime value Following these... View Details

Keywords: by Michael Blanding; Entertainment & Recreation

Web

Entrepreneurial Management - Faculty & Research

October 2024. Priors, Experiments, Learning and Persuasion in (Bayesian) Entrepreneurial Finance By: Ramana Nanda 2024 | Working Paper | Faculty Research At the heart of entrepreneurial finance lies a persuasion challenge: regardless of the strength of an... View Details

June 2014 (Revised February 2017)
Case

Kathy Giusti and the Multiple Myeloma Research Foundation

By: Richard G. Hamermesh, Joshua D. Margolis and Matthew G. Preble

What do you do when your rising professional career is cut short by an unexpected cancer diagnosis? Kathy Giusti shifted careers, built a new organization that transformed how cancer research is done, and now faces the challenge of sustaining the organization and its... View Details

Citation

Educators

Purchase

09 May 2024
Research & Ideas

Called Back to the Office? How You Benefit from Ideas You Didn't Know You Were Missing

Leaders have fretted since COVID-19 lockdowns that collaboration and innovation might suffer when teammates interact less. New research points to an emerging concern four years on, as organizations settle into remote, hybrid, and in-person configurations: View Details

Keywords: by Ben Rand

14 Nov 2007
Research & Ideas

Growing CEOs from the Inside

company and confidence of its people to drive that transformation. Q: At an organizational level, how should companies build a succession program? A: Companies don't build succession programs, their CEOs do. The CEO has to want to manage the company so that View Details

Keywords: by Sean Silverthorne; Employment

Research Summary

Social Innovation

My intellectual agenda addresses this question: How to innovate to solve the world’s toughest challenges? Out of the earth’s population, about 2 billion can afford good products whereas the remaining 5 billion are poor and therefore are nonconsumers.... View Details

28 May 2024
In Practice

Job Search Advice for a Tough Market: Think Broadly and Stay Flexible

New graduates entering the job market will face a very different landscape from even a year ago, with a murky economy and potentially more limited career prospects. Though unemployment figures in the US remain near historically low... View Details

Keywords: by Rachel Layne

30 Jun 2022
HBS Case

Peloton Changed the Exercise Game. Can the Company Push Through the Pain?

Few companies create an entirely new consumer market and reach icon status—and then set out to reinvent themselves. But that’s the hill the at-home, interactive-exercise firm Peloton is now climbing. Peloton was one of the freewheeling... View Details

Keywords: by Lane Lambert; Media & Broadcasting; Health; Bicycle

02 May 2023
What Do You Think?

How Should Artificial Intelligence Be Regulated—if at All?

Minutes, April 16, 2023. Bailey Schulz, “Schumer proposes plan to address AI’s potential risks,” USA Today, April 18, 2023. Nico Grant and Karen Weise, “A.I. Frenzy Leads Tech Giants to Take Risks in Ethics Rules,” The New York Times,... View Details

Keywords: by James Heskett; Information Technology; Technology

Web

Strategy - Faculty & Research

more structured management practices to grow larger, thereby potentially raising aggregate national income. October 2024 Case Tonik By: Andy Wu , Maliha Malek Quadir and Aticus Peterson This case study examines Tonik, the first digital... View Details

06 May 2008
First Look

First Look: May 6, 2008

handset business made up increasingly large shares of its operations. In early 2008, on the strength of sky-rocketing sales in those areas and by resurgent sales of Macintosh products, Apple's revenues and its stock price reached record... View Details

Keywords: Martha Lagace

11 Dec 2023
Research & Ideas

Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits

challenges journalists have faced amid the turmoil in the field—and the way they have tried to stay true to the field’s core values—offers potential lessons to other professionals, such as teachers or health care professionals, the... View Details

Keywords: by Scott Van Voorhis

Web

Photo Galleries - Alumni

Reunions Photo Galleries Select photographs taken by professional photographers during the HBS reunions are available for viewing and purchase on a private, secure site. The galleries are "unlisted" within the HBS Alumni SmugMug site, which means they cannot be View Details

26 Aug 2002
Research & Ideas

High-Stakes Decision Making: The Lessons of Mount Everest

What went wrong on Mount Everest on May 10, 1996? That day, twenty-three climbers reached the summit. Five climbers, however, did not survive the descent. Two of these, Rob Hall and Scott Fischer, were extremely skilled team leaders with... View Details

Keywords: by Michael A. Roberto

Web

About - Case Method Project

academic years to test the effectiveness and appeal of the case method in a high school setting. The first pilot included 21 teachers and reached a total of approximately 500 students, while the second pilot engaged an additional 49... View Details

20 Nov 2006
Research & Ideas

Open Source Science: A New Model for Innovation

that a lot and I think we're providing some systematic evidence now with this study," Lakhani says. He met recently with HBS Working Knowledge to discuss the work and its implications for firms. Martha Lagace: Given your research... View Details

Keywords: by Martha Lagace

17 Feb 2020
Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

best locations to capture interest, email addresses, and demographic data. If your potential customers found you through social media tests or googling, you’ve proven they were interested enough to learn... View Details

Keywords: by Julia Austin

Web

Insights & Advice Blog

Audience Recruiting Advice Company events provide the perfect platform for organizations to engage students in discussion around company values, job opportunities, and potential career paths. Here are four ways to effectively engage with... View Details

28 Oct 2008
First Look

First Look: October 28, 2008

teams tend to develop products with more modular architectures. Furthermore, the differences between systems are substantial—the pairs we examine vary by a factor of eight, in terms of the potential for a design change to propagate to... View Details