Qualitative Methods (General) - Publications - Faculty & Research

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Live Online Classrooms | Information Technology

Types From case discussions to community engagement events, let’s reimagine what’s possible. The Benefits Enjoy engaging discussions, true case method learning, and complete program delivery support. The Live Online Classroom... View Details

13 Jun 2016
News

Brenda Bence (MBA 1991)

Brenda Bence (MBA 1991) Harvard Business School was the only business school to which Brenda Bence (MBA 1991) applied for admission. “I wanted a learning process that was practical and pragmatic,” explains Bence. She liked that HBS used the case study View Details

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1.4.1 HBS Learning Model | MBA

Case Method relies on the active intellectual and emotional involvement of every student. Students derive and test generalizations across multiple analyses, using evidence from specific cases. This View Details

01 Mar 2005
News

Robert Buzzell Remembered

wholesale distribution; strategic planning; and the application of mathematical and statistical methods to marketing issues. A member of the HBS faculty from 1961 to 1993 and chair of the Marketing faculty from 1972 to 1977, he taught... View Details

24 Feb 2009
First Look

First Look: February 24, 2009

card networks, the decline of checks, the rise of stored value cards, and the growth of new payment methods such as PayPal, Bill Me Later, and decoupled debit. This case presents the structure of these payment methods, focusing on... View Details

Keywords: Martha Lagace

16 May 2017
First Look

First Look at New Ideas and Research, May 16

workers and managers in what to expect, 4) set up a support system, 5) tailor methods for managing careers, 6) scale the program, 7) mainstream the program. The work for managers will be harder, but the payoff to companies will be... View Details

Keywords: Re: Multiple Faculty

21 Aug 2018
First Look

New Research and Ideas, August 21, 2018

We implement a variety of machine learning methods to forecast daily sales. We find that using social media information results in statistically significant improvements in the out-of-sample accuracy of the forecasts, with relative... View Details

Keywords: Dina Gerdeman

01 Dec 2004
News

Clubs Offer Popular Management Programs

business schools can’t — the HBS experience, through its alumni teachers and its use of the case method. “The case method and the exposure to some pretty high-level executives” distinguish the course from other classes, Burke says. “It’s... View Details

Keywords: Margie Kelley; Colleges, Universities, and Professional Schools; Educational Services

01 Jun 2002
News

The Mind Speaks, Marketers Listen

been used by the likes of Coca-Cola, General Motors, and AT&T to craft marketing strategies. “Most new products are developed and launched using focus groups and questionnaires,” Zaltman said, “and 60 to 80 percent of all new products... View Details

05 Oct 2016
Blog Post

4 Things You Should Know about Entrepreneurship at HBS

Clemens, whom we met through the Rock Center Entrepreneurs-in-Residence program. Sam was the perfect match for us, as we were exploring SMB software-as-a-service opportunities and he had co-founded one of Boston’s most successful startups in that space. He was... View Details

Profile

Jacqueline Beato

method experience encouraged her to apply immediately to HBS – and to no other MBA program. "The case method is truly practical," Jacqueline says. "It's an education that goes far beyond just... View Details

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Kayla Huang | MBA

industry positions—has really prompted me to think carefully about what it takes to advance the talent pool in govtech spaces. These experiences have deeply motivated my search for more meaningful and attractive methods of impact for... View Details

17 Jan 2020
News

A Wider Frame

to Chester Middlebrook Pierce, a graduate of Harvard College and Harvard Medical School who was the first African American to be a full professor at Massachusetts General Hospital. “I tell many people that want to go into the arts that... View Details

25 May 2021
Blog Post

The Surprising Power of Nostalgia at Work

meaninglessness, uncertainty, and boredom. These negative psychological states increase nostalgia because nostalgia is restorative. After conducting dozens of studies using diverse methods ranging from View Details

Keywords: All Industries

Profile

Durdana Achakzai

Fulbright Scholar from Pakistan to attend HBS. "I've always wanted to go to Harvard," she says. When she was four, her father attended the Kennedy School of Government on a government scholarship. "When I decided to get an MBA, Harvard was my first... View Details

01 Sep 2008
News

Building a Better MBA

For its part, HBS never traveled as far down the disciplinary road as other top business schools. While the School did hire more faculty with strong disciplinary research backgrounds, it remained steadfast in its mission to deliver a View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services

09 Jul 2014
Research & Ideas

How Business Leaders Can Strengthen American Schools

productive partnership: Business leaders tend to give themselves more credit for being informed about education than superintendents do. Rivkin notes that in the survey of superintendents, the qualitative comments section also showed a... View Details

Keywords: by Julia Hanna; Education

Profile

Katy Lankester

Why was earning your MBA at HBS important to you? I came to business school to strengthen my judgement, because I believe as a leader I will be required to make important decisions with imperfect information. The big decisions will be ones that come down to my... View Details

Keywords: Health Care

Profile

Lauryn Hale

leadership. "The case method experience plays on the strength of classmates who push and challenge each other," Lauryn says. "You hear truly diverse perspectives in an open discussion that forces you to defend your ideas... View Details

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Kathleen Hebert

In Kathleen Hebert's family, business and entrepreneurship "were dinner table conversation." Her grandfather established the first General Motors dealership in Montreal. Her father expanded the business, "growing it,"... View Details

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