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- All HBS Web (790)
- Faculty Publications (88)
- 01 Sep 2008
- News
The Levitt Brand
makes a purchasing decision.” Levitt’s influence reached well beyond the classroom. “Ted Levitt was the most influential and imaginative professor in marketing history,” HBS professor and senior associate dean John Quelch stated on the... View Details
- 13 Jul 2009
- Research & Ideas
Diagnosing the Public Health Care Alternative
the monopoly power of Medicare and Medicaid enable them to underpay providers by an estimated $90 billion, sums made up by private insurers. But if the market were entirely composed of public insurers, who would take up the slack? The... View Details
- Web
Brand Name Management - The Art of American Advertising
by the 1920s. 45 Some companies patented the shape of their product containers, as Heinz did with its original glass ketchup bottle, to ensure that no other product usurped its unique form. Strasser asserts, “Successful brands were central to marketing schemes that... View Details
- 13 Oct 2010
- Research & Ideas
How Government can Discourage Private Sector Reliance on Short-Term Debt
sector's tilt toward short-term financing was merely the industry responding to a lack of available government debt instruments, such as short-term risk-free Treasuries, that were much in demand by investors during the global savings glut. So investors View Details
- 04 Apr 2007
- Research & Ideas
The Business of Global Poverty
only have tens of dollars a year to spend, that disposable income, multiplied several billion times over, represents significant purchasing power. With this realization have come some dramatic shifts in business thinking, sparking... View Details
Keywords: by Garry Emmons
- 01 Mar 2007
- News
Daniel Vasella
the test as he methodically refashioned the two old-line chemical companies with disparate corporate cultures into a single entity focused on health care and powered by an innovative approach to R&D. Today, Novartis is one of the world’s... View Details
- 30 Sep 2008
- First Look
First Look: September 30, 2008
economies. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=708486 Power Across Latin America: Endesa de Chile Harvard Business School Case 799-015... View Details
Keywords: Martha Lagace
- 01 Mar 2010
- News
Lords of Strategy
widely to the totality of its functions and processes. How much does it cost us to make our steel? How can the Japanese do it so much less expensively? How can we redesign our whole chain of activities, from purchasing raw materials to... View Details
- 01 Mar 2013
- News
Sizing Up Social Impact
radical transformations, including a power shift from its headquarters in London to an international secretariat in Johannesburg; a new federated governance structure that increases the influence of units in Africa and Asia; and... View Details
- 01 Apr 2020
- Blog Post
How Scott Linzmeyer Crafted a Business He Loves at Reveler Beverage
deadline, and as Linzmeyer dug into the earlier concepts he and his co-founder considered the retail component stuck out to him as the clear winner. He loved craft beer, but as a consumer he wasn’t happy with the options of where he could View Details
- 05 May 2015
- First Look
First Look: May 5
scanner panel data from a single California location of a major grocery chain, and completely controlling for consumer heterogeneity, we demonstrate that bringing your own bags simultaneously increases purchases of environmentally... View Details
Keywords: Carmen Nobel
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
"name your own price" devices, permission marketing, group buying, price comparison engines, car purchase Web sites, mass customization, etc. It is still largely a new way of thinking whose domain and modalities remain to be... View Details
Keywords: by Martha Lagace
- 26 Feb 2021
- News
Latinx on Boards; High-Tech Reforestation
partner at DHR. “In 2020, Latinos held less than four percent of Fortune 500 board seats. But Latinos are a major force of the US economy, with a projected purchasing power of $1.9 trillion by 2023.” Curiel... View Details
Keywords: Margie Kelley
- 21 Dec 2022
- Blog Post
Climate Stories Episode #12: Vehicle to Everything - Claire Broido Johnson (MBA 2002), Chief Operating Officer of Fermata Energy
science and public policy. Her subsequent career has followed those passions. Prior to joining Fermata Energy, Claire served as a co-founder of solar energy services provider SunEdison, which developed the groundbreaking power View Details
- 01 Feb 2000
- News
No Place Like Home
the same time, housing of all kinds - for buyers and renters - has become more expensive precisely because of the country's prosperity. With the wages and purchasing power of working people largely stagnant... View Details
Keywords: Garry Emmons
- 01 Dec 2007
- News
Mead Treadwell
UNCLOS, also known as the Law of the Sea Treaty, asserting that it cedes too much power to the UN. At the commission, we believe ratification will spur research in the Arctic Ocean that will have major benefits for the United States. The... View Details
- 05 Apr 2010
- Research & Ideas
HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing
product based not on what it costs or what people want to pay for it, but based on another format that is completely different, just because you want to keep that format alive," he remarks. So the ongoing power struggle between... View Details
- 19 Aug 2021
- News
A Letter to My White Friends and Colleagues
also servants of other people and to help with the uplifting of them. DM: So there are four things in the book that you argue that white people can do to help the Black community. One of your suggestions is that people can donate to historically Black colleges and... View Details
- 01 Jun 2010
- News
$how Me the Money
found in poor countries; bad legislation and ineffective judiciaries in rich nations can enable it.” Defined by the watchdog group Trans-parency International (TI) as “the abuse of entrusted power for private gain,” corruption includes a... View Details
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
But in most scenarios, distribution channels, taken as a whole, seem more like a repository of lost opportunities than an effective delivery system that appropriately serves and rewards all participants. Powerful channel members routinely... View Details