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(1,491)
- News (401)
- Research (686)
- Events (9)
- Multimedia (2)
- Faculty Publications (395)
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- 05 Aug 2008
- First Look
First Look: August 5, 2008
analyses of data covering 69 two-digit SIC industries at two points in time, 1991 and 1999. Across industries, we find that the likelihood of internalization of advertising services decreases as the size of advertising outlays increase... View Details
Keywords: Martha Lagace