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Show Results For
- All HBS Web
(1,448)
- News (399)
- Research (690)
- Events (9)
- Multimedia (2)
- Faculty Publications (400)
- 03 May 2019
- News
Giving Voice to Black and Hispanic Women
Edward Lewis (OPM 7, 1980) is the cofounder and chairman of Essence Communications, publisher of Essence and Latina magazines, and a senior advisor at Solera Capital. In this interview, he reflects on the impact of launching these two... View Details
- 12 Feb 2019
- News
A View of the Valley
Photo via Wired, courtesy of Kathy Wang Photo via Wired, courtesy of Kathy Wang When Kathy Wang (MBA 2011) sat down to write her first work of fiction, after years of working as a product manager at big tech companies, the California native says she wrote what she... View Details
Patrick J. McGovern
Beginning as a market researcher, McGovern created Computerworld in 1967 as a vehicle to bring together computer manufacturers and their prospective customers. With the rapid success of this publication, McGovern went on to publish more... View Details
Keywords: Publishing & Print Media
- May 2012 (Revised January 2013)
- Case
Wikipedia: Project Esperanza
By: Mikolaj Jan Piskorski, Andreea Gorbatai and Tiona Zuzul
In October 2006, Wikipedia was the largest volunteer-run on-line encyclopedia which could be freely read and edited by anyone with internet access. Within almost six years of its founding in 2001, the project had attracted hundreds of thousands of editors who had... View Details
Keywords: Web-enabled Application; Internet; Information Publishing; Social and Collaborative Networks; Groups and Teams; Publishing Industry; United States
Piskorski, Mikolaj Jan, Andreea Gorbatai, and Tiona Zuzul. "Wikipedia: Project Esperanza." Harvard Business School Case 712-493, May 2012. (Revised January 2013.)
Ian K. Ballantine
In 1952, the year of Ballantine Books' founding, Ballantine introduced four titles, including Executive Suite by Cameron Hawley, which became a bestseller and a successful motion picture. Ballantine proved to the publishing View Details
Keywords: Publishing & Print Media
- 15 Jun 2020
- News
Alumni and Faculty Books for June 2020
individuals succeed in their innovative endeavors. In addition, each chapter provides a link to a short video that reveals further insights, mostly from the innovators themselves. Seven Climbs: Finding the Finest Climb on Each Continent by Charles Sherwood (MBA 1985)... View Details
- 08 Aug 2016
- News
Writing the Book on Balance
Meredith Oppenheim (MBA 2001) is an entrepreneur and a working mother. In a recent interview with the Huffington Post, she talks about that balancing act and how it led to her coauthoring a children’s book, Really Ready to Read, with her young daughter and launching a... View Details
Wilton D. Cole
Cole radically transformed the publishing company by selling the struggling magazine division in 1956, which, at the time, represented over 50% of the firm’s revenues. Through a series of targeted acquisitions and internal investment,... View Details
Keywords: Publishing & Print Media
- 07 Sep 2021
- News
September 2021 Alumni Books
them and, in many cases, ruled over them. Arsalan published his response in a series of articles written for the Cairo-based Islamic journal, Al-Manār. Subsequently, these articles were combined and published, in 1930, in a book entitled... View Details
Keywords: Margie Kelley
- 01 Mar 2004
- News
Protecting against the Erosion of Brand Value
When Barnes & Noble rolled out a line of “store-brand” classic books last summer, the publishing industry gasped.The company aimed to provide consumers with high-quality books at prices significantly below... View Details
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
"Something hits as a success and dominates the market," Deighton comments. "It's similar to what has happened in other industries such as movies, television, and sports." Deighton examines three classic ages of... View Details
Frank A. Munsey
Frank Munsey revolutionized the publishing industry by bringing financial rigor to the business. Munsey was a pioneer in connecting advertising prices to circulation volume making large-scale magazine... View Details
Keywords: Publishing & Print Media
- January 1995 (Revised September 1997)
- Case
TV Guide (B)
TV Guide, the nation's most profitable and largest magazine, attempts entry into the world of electronic publishing. The crux of TV Guide's strategy is to transform the magazine's content into a centralized database that can be accessed by new businesses, like... View Details
Keywords: Market Entry and Exit; Service Delivery; Information Technology; Marketing; Information Publishing; Service Industry; Service Industry
Rayport, Jeffrey F., and Steven M. Salzinger. "TV Guide (B)." Harvard Business School Case 395-032, January 1995. (Revised September 1997.)
- 01 Mar 2025
- News
Alumni and Faculty Books
research on virtual communication tools, Ping is the necessary playbook for mastering virtual communication to increase productivity, gain influence, and deepen connections A Layperson’s Guide to the Middle Ages in Western Europe By Brian R. Buxton (MBA 1977)... View Details
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
many advertisers that currently buy ads from Yahoo. The proposed deal would substantially reduce Yahoo's ability to offer competitive payments to Web site publishers seeking to show pay-per-click ads. Without Yahoo bidding against Google... View Details
- April 1997 (Revised May 1997)
- Case
Mercer Management Consulting's "Grow to Be Great" (A): The Growth Initiative
By: Dorothy A. Leonard and Carin-Isabel Knoop
In late 1994, James Down, member of Mercer's Executive Committee, has to decide whether or not he should push ahead with the writing and publication of a book on growth--at a time when the more successful business publications focus on reengineering and cost cutting.... View Details
Keywords: Technological Innovation; Organizational Culture; Business Growth and Maturation; Knowledge Management; Product Development; Information Publishing; Books; Consulting Industry; Consulting Industry
Leonard, Dorothy A., and Carin-Isabel Knoop. Mercer Management Consulting's "Grow to Be Great" (A): The Growth Initiative. Harvard Business School Case 697-084, April 1997. (Revised May 1997.)
- 01 Oct 2001
- News
Peter W. Olson: By the Book
trade publishing divisions —which include Bantam Dell, Knopf, Doubleday Broadway, Ballantine, Crown, and Random House —published over 3,500 titles; 169 landed on the New York Times bestseller list; 28 sold over one million copies.... View Details
- 01 Apr 2001
- News
Q&A: Suzy Wetlaufer
encounter with the 78-year-old business magazine. Wetlaufer joined HBR as a senior editor in 1996 and was named editor last October. She has worked with many of the world’s experts on leadership and organization to publish groundbreaking... View Details
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
writer James Patterson, who determines what his customers wants to read, then systematically churns it out in volume. Key concepts include: Patterson regularly outsells other "brand-name authors" such as Stephen King by simply publishing... View Details
- 01 Dec 2000
- News
Books
The Strategy-Focused Organization by Robert S. Kaplan and David P. Norton (Harvard Business School Press) Following the success of their 1996 bestseller, The Balanced Scorecard, Robert Kaplan and David Norton have published a new book... View Details