Publications

August 1995 (Revised December 2003)
Case

Cricket Road, 503

By: William J. Poorvu and Donald A. Brown

In September 2003, Mason Sexton, a young, inexperienced developer, was making plans to replace a rooming house he had inherited next to the University of Virginia campus in Charlottesville with a new 14-unit, 5-story apartment house. His attempts to assemble the... View Details

Keywords: Property; Entrepreneurship; Housing; Buildings and Facilities; Construction; Risk and Uncertainty; Management Practices and Processes; Real Estate Industry; United States

Andy Zelleke is the MBA Class of 1962 Senior Lecturer of Business Administration. A member of the General Management unit, he is the Faculty Chair of HBS’ Middle East & North Africa Research Center.

Since Spring 2021, Dr. Zelleke has taught “Unpacking... View Details

Keywords: federal government; professional services; defense; financial services

September 2011 (Revised August 2013)
Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery

In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details

Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry

14 Jan 2008
Research & Ideas

Mapping Polluters, Encouraging Protectors

and interpreting data about industrial environment performance because it brings together information about companies' environmental management, provided voluntarily by managers in real time, with companies' pollution data from the U.S.... View Details

Keywords: by Martha Lagace; Manufacturing; Chemical

Research Summary

Overview

Michael is interested in research at the intersection of technology and supply chain in corporations, especially retailers. His recent projects have focused on Human-AI collaboration at retailers. View Details

Keywords: Supply Chain Management; Supply Chain; Operations; AI and Machine Learning; Retail Industry

26 Mar 2020
Blog Post

The Road Untraveled: VC Perspectives on COVID-19

COVID-19" – a project he hopes will provide insights directly from the VC industry to founders and investors on how to manage their business and financial expectations through these unprecedented times.... View Details

April 2006
Case

Medical Innovation Beyond MedStar: Mobilizing for National Impact

By: Rosabeth M. Kanter, Ryan Raffaelli and Michelle Heskett

Dr. Craig Feied, director of MedStar Health's Medical Informatics programs, wanted his innovations to influence national health care. Since joining Washington Hospital Center's Emergency Department in 1995 with Dr. Mark Smith, their information system had become the... View Details

Keywords: Collaborative Innovation and Invention; Innovation Strategy; Technological Innovation; Policy; Government and Politics; Innovation and Management; Projects; Corporate Social Responsibility and Impact; Medical Devices and Supplies Industry; Health Industry; Washington (state, US)

08 Nov 2024
Op-Ed

How Private Investors Can Help Solve Africa's Climate Crisis

budget is only about $31 billion, and that amount is intended to cover all areas of concern in all nations, according to the World Bank Group. Furthermore, the entire gross domestic product of Nigeria, the largest economy in Africa, is only about $37 billion—and that... View Details

Keywords: by John Macomber; Green Technology; Energy

16 Aug 2018
Blog Post

A Day in the Life as a ‘Spreadsheet Ranger’

more people are enjoying our beautiful parks, but it must be carefully managed to ensure that visitors are doing so respectfully and lawfully. 4pm – Outside of emails and Ranger visits, we have spent the rest of the afternoon back in... View Details

Keywords: Nonprofit / Government

June 2001 (Revised March 2003)
Case

Alibris (B)

Takes place more than two years after the (A) case. Alibris has weathered the storms and has built a popular, growing business. As the Christmas season of 2000 approaches, the company is confronted with two IT projects that both seem urgent and important. The first is... View Details

Keywords: Resource Allocation; Information Technology; Service Operations; Competitive Advantage; Information Management; Service Industry

July 2004 (Revised May 2008)
Case

Beacon Lakes

By: Arthur I Segel, Robert Barlick Jr and Jose Gonzalez

In September 2001, Armando Codina, the CEO and chairman of Codina Group, is facing the decision of whether to go ahead as planned with its $220 million Beacon Lakes project, a 6.6-million-square-foot warehouse and office park in Miami's Airport West submarket. Although... View Details

Keywords: Decision Making; Urban Scope; Business and Government Relations; Natural Environment; Expansion; Environmental Sustainability; Real Estate Industry; Everglades National Park; Miami

January 2018 (Revised January 2020)
Case

People Analytics at McKinsey

By: Jeffrey T. Polzer and Olivia Hull

A private equity–backed fast food chain has hired McKinsey’s new People Analytics group to help it improve performance. As the final client workshop approaches, Associate Partner Alex DiLeonardo ponders the best way to present the team’s findings, especially those that... View Details

Keywords: Talent and Talent Management; Customer Relationship Management; Forecasting and Prediction; Cost Management; Human Resources; Employees; Recruitment; Retention; Selection and Staffing; Measurement and Metrics; Performance; Performance Capacity; Performance Efficiency; Performance Evaluation; Performance Improvement; Consulting Industry; Service Industry

March 2018 (Revised September 2019)
Case

Chewy.com (A)

By: Jeffrey F. Rayport and Matthew G. Preble

In late 2013, Ryan Cohen, cofounder and CEO of online pet products retailer Chewy.com, faces a “bet the company decision”—whether to stay with a third-party logistics provider (3PL) for all of its e-commerce fulfillment or to take the function in house. Cohen worries... View Details

Keywords: Pet Food; Pet Products; Retail; Growth and Development Strategy; Service Operations; Decision Choices and Conditions; E-commerce; Retail Industry; Service Industry; Florida; United States

February 1984 (Revised February 1986)
Case

E.I. du Pont de Nemours & Co.: Titanium Dioxide

By: W. Carl Kester, Robert R. Glauber, David W. Mullins Jr. and Stacy S. Dick

Disequilibrium in the $350 million TiO2 market has prompted Du Pont's Pigments Department to develop two strategies for competing in this market in the future. The growth strategy has a smaller internal rate of return than the alternative strategy due to large capital... View Details

Keywords: Forecasting and Prediction; Cash Flow; Investment Return; Growth and Development Strategy; Strategic Planning; Projects; Chemical Industry

October 2023
Case

Social Finance: Driving Accountability

By: Robin Greenwood, Richard S. Ruback and Robert Ialenti

Social Finance is a Boston-based nonprofit that works at the intersection of finance and policy. It raises, allocates, and manages capital to fund projects in the areas of education, early childhood development, criminal justice, and health. The case explores how... View Details

Keywords: Growth and Development Strategy; Nonprofit Organizations; Training

2014
Supplement

Bluestar's Acquisition of Adisseo (B)

By: F. Warren McFarlan, Donghong Li and Lei Li

This case describes the post-M&A integration of Adisseo of France in 2006 by Bluestar Group, the largest subsidiary of ChemChina (a Fortune 500 company) until 2013. Adisseo was mainly engaged in production of methionine, a feed additive, while China had no methionine... View Details

Keywords: Internationalization; Mergers ＆ Acquisitions; Postmerger Integration; Strategy; China; France