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24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a growing abundance of... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

08 Dec 2015
First Look

December 8, 2015

problem and other ongoing challenges within psychological science and allied fields. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50151 forthcoming Behavioral Science & Policy Making the Best Laid Plans Better: How... View Details

Keywords: Sean Silverthorne

07 Feb 2012
First Look

First Look: February 7

because the organization's governance structures, problem solving routines, and communication patterns constrain the space in which it searches for new solutions. Such a relationship is important, given that... View Details

Keywords: Sean Silverthorne