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  • Web

Brand Name Management - The Art of American Advertising

Dwight, “The Significance of Advertising,” Yale Review , 1909 41 In a 1901 article in The Atlantic Monthly , Walter D. Scott, a pioneer in applied psychology, wrote, “To advertise wisely the business man must understand the workings of the minds of his customers, and... View Details
  • August 2022
  • Case

Atlanta Ransomware Attack (A)

By: Amit Goldenberg and Julian Zlatev
This case describes the March 2018 Ransomware attack on the information technology (IT) systems of the city of Atlanta and the response by Mayor Keisha Lance Bottoms and her administration. The case includes a brief background on Bottoms and her young administration at... View Details
Keywords: Crime and Corruption; Decision Making; Cost vs Benefits; Decision Choices and Conditions; Decisions; Ethics; Values and Beliefs; Government and Politics; Government Administration; Information Technology; Cybersecurity; Information Management; Leadership; Management; Crisis Management; Management Teams; Negotiation; Risk and Uncertainty; Social Psychology; Perception; Personal Characteristics; Perspective; Power and Influence; Society; Public Administration Industry; United States; Georgia (state, US); Atlanta
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  • 03 Mar 2014
  • News

A Life Transformed

final exams, received a scholarship, and left for college." Parija attended BJB College, a state school with low fees, where he majored in economics and political science, graduating in 1974. He took a clerical job at a local Indian bank... View Details
Keywords: Robert S. Benchley; Finance; Transportation
  • 22 Apr 2008
  • First Look

First Look: April 22, 2008

market looked behind "the thin film of gold." Our results point to a dichotomy: whereas country-risk premia fell after gold adoption in developed countries, there were no credibility gains in the volatile economic and political... View Details
Keywords: Martha Lagace
  • 17 Apr 2007
  • First Look

First Look: April 17, 2007

http://www.e-elgar.co.uk/Bookentry_Main.lasso?id=4045 Colorblindness and Diversity: Conflicting Goals in Decisions Influenced by Race Authors:Michael I. Norton, Joseph A. Vandello, Andrew Biga, and John M. Darley Periodical:Social... View Details
Keywords: Martha Lagace
  • 26 Jul 2004
  • Research & Ideas

A Better Way to Negotiate: Backward

built international political and military coalitions, and negotiated a U.N. Security Council Resolution authorizing "all necessary means" to eject Iraq from Kuwait. Only after these steps were taken did the Bush administration... View Details
Keywords: by James K. Sebenius
  • 19 Jan 2011
  • First Look

First Look: Jan. 18

Influence (Un)ethical Behavior Authors:F. Gino and Joshua D. Margolis Publication:Organizational Behavior and Human Decision Processes (forthcoming) Abstract In four laboratory studies, we find that regulatory focus induced by situational... View Details
Keywords: Sean Silverthorne
  • 11 Jul 2005
  • Research & Ideas

The New International Style of Management

while average companies in France, Germany, and Japan may all look quite different from each other, those countries' best-performing multinationals look quite similar. "When you consider the top-quartile companies across multiple sectors—such as B2B, B2C,... View Details
Keywords: by Garry Emmons
  • 01 Jun 2005
  • News

Do You Speak Business?

average companies in France, Germany, and Japan may all look quite different from each other, those countries’ best-performing multinationals look quite similar. “When you consider the top-quartile companies across multiple sectors — such as B2B, B2C, services, View Details
Keywords: Garry Emmons
  • 08 May 2013
  • Research & Ideas

A Company’s Evolving View of Gender Equity

representations, and the organization's own set of beliefs and practices.  By linking these changes to the company documents, the study sheds light on how shifts in US society's understanding of gender influences beliefs and practices... View Details
Keywords: by Martha Lagace; Accounting
  • 15 Jun 2021
  • News

June 2021 Books and Podcasts

ethnicity, and along different points of the political spectrum. The topics ranged from race to guns, from character to party politics, from masks to rallies, from the US Supreme Court to the pandemic to immigration and climate change. On... View Details
Keywords: Margie Kelley; Publishing Industries (except Internet); Information
  • 09 Oct 2018
  • First Look

New Research and Ideas, October 9, 2018

and engineering, reshaped the economy, and influenced society at large. But America is bogged down in thorny debates on immigration policy, and the world around the United States is rapidly catching up, especially China and India. The... View Details
Keywords: Dina Gerdeman
  • 24 Nov 2009
  • First Look

First Look: Nov. 24

identification. Download the paper: http://www.imanet.org/pdf/11_09_epstein.pdf Nameless + Harmless = Blameless: When Seemingly Irrelevant Factors Influence Judgment of (Un)ethical Behavior Authors:Francesca Gino, Lisa Lixin Shu, and Max... View Details
Keywords: Martha Lagace
  • 04 Sep 2018
  • First Look

New Research and Ideas, September 4, 2018

factors influence individual creativity, as well as the contextual factors that impact creativity such as teams and leadership. The book takes research findings out of the lab and provides examples of these findings put to use in real... View Details
Keywords: Dina Gerdeman
  • 11 Mar 2001
  • Research & Ideas

Group Therapy

emerging markets has been part of a larger effort to understand how local business environments influence company strategy. Thus far, strategy scholars have emphasized the importance of industry and firm-specific characteristics in... View Details
Keywords: by Peter Jacobs
  • 20 Nov 2012
  • First Look

First Look: November 20

U.S. Census of Services for 1982-2007, we find agencies are more likely to unbundle with increasing size, diversification, and higher media prices and less likely with increasing age, larger media volume, and an interaction between media prices and volume. Lords of the... View Details
Keywords: Sean Silverthorne
  • Web

Leadership Execution and Action Planning (LEAP) - Course Catalog

HBS Course Catalog Leadership Execution and Action Planning (LEAP) Course Number 2031 Associate Professor Ryan Raffaelli Spring; Q3Q4; 3.0 credits 27 Sessions Exam Leadership Execution and Action Planning (LEAP) focuses on the tenacity, tactics, and grit required to... View Details
  • 17 Jan 2017
  • First Look

First Look at New Research: January 17

across space? Why does the law of gravity apply? How do the costs of transporting goods, tasks, and technologies influence firms’ decisions to separate tasks geographically and locate relative to one another? We discuss a variety of... View Details
Keywords: Sean Silverthorne
  • Web

2023 Symposium - Race, Gender & Equity

Shenaz Hossein Associate Professor of Global Development, University of Toronto Scarborough Dr. Caroline Shenaz Hossein is Canada Research Chair Tier 2 of Africana Development & Feminist Political Economy and Associate Professor of Global... View Details
  • 01 Dec 2015
  • News

Alumni and Faculty Books for December 2015

gained influence. Influence transcended power, and power politics contrasted with quiet service. Canadian Women in the Sky: 100 Years of Flight by Elizabeth Gillan Muir (HRPBA 1958) (Dundurn Press) This is... View Details