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  • 01 Feb 2011
  • First Look

First Look: Feb. 1

event: gaining endorsement of the startup's technology standard, openly developing the startup's technology within the community (but not necessarily gaining endorsement), simply attending physical meetings... View Details
  • July 2022 (Revised February 2024)
  • Teaching Note

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli
Teaching Note for HBS Case No. 519-055. When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique... View Details
Keywords: Female; Female Ceo; Female Entrepreneur; Female Protagonist; Health & Wellness; Healthcare; Price Policies; Minimum Advertised Price; Differentiation; Positioning; Growth; Health; Health Care and Treatment; Price; Disruption; Distribution; Distribution Channels; Competitive Strategy; Competition; Growth Management; Mission and Purpose; Product Development; Product Marketing; Product Launch; Product Positioning; Advertising; Business Startups; Internet and the Web; Entrepreneurship; Social Entrepreneurship; Social Issues; Social Enterprise; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; Canada; United States; United Kingdom
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Israeli, Ayelet. "The DivaCup: Navigating Distribution and Growth." Harvard Business School Teaching Note 523-008, July 2022. (Revised February 2024.)
  • March 2019 (Revised April 2021)
  • Case

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli
When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique product. Fifteen years later, the... View Details
Keywords: Female; Female Ceo; Female Entrepreneur; Female Protagonist; Health & Wellness; Healthcare; Price Policies; Minimum Advertised Price; Differentiation; Positioning; Growth; Health; Health Care and Treatment; Price; Disruption; Distribution; Distribution Channels; Competitive Strategy; Competition; Growth Management; Mission and Purpose; Product Development; Product Marketing; Product Launch; Product Positioning; Advertising; Business Startups; Internet and the Web; Entrepreneurship; Social Entrepreneurship; Social Issues; Social Enterprise; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; Canada; United States; United Kingdom
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Israeli, Ayelet. "The DivaCup: Navigating Distribution and Growth." Harvard Business School Case 519-055, March 2019. (Revised April 2021.)
  • 16 Sep 2013
  • Research & Ideas

Earnings Calls That Get Lost in Translation

complicated: the use of many words per sentence that featured a high percentage of complex, multisyllabic words, requiring a higher level of education to understand. These communications were then compared to capital market reaction... View Details
Keywords: by Dina Gerdeman
  • 17 Sep 2001
  • Research & Ideas

Let Customers Call the Shots

technologies could be used to create a captive one-to-one relationship between firms and consumers, so that customers could literally be viewed as assets. We should start to realize that things are not that simple. Ultimately, a... View Details
Keywords: by Martha Lagace
  • 24 Oct 2006
  • First Look

First Look: October 24, 2006

savings, or fertility behavior in African nations. However we do find weak evidence that AIDS has lead to a slow-down in education gains, as measured by youth literacy, and a rise in poverty, as measured by malnutrition. Download working... View Details
Keywords: Sean Silverthorne
  • 14 Oct 2014
  • First Look

First Look: October 14

offshore clusters of multinationals are not a simple reflection of domestic industrial clusters. Agglomeration economies including capital-good market externality and technology diffusion play a more important role in the offshore... View Details
Keywords: Sean Silverthorne
  • 18 Oct 2011
  • First Look

First Look: October 18

Christie's Inc. Curiously, neither competitor has been able to overtake the other by a notable margin despite the clear network effects of this platform business. As we enter unprecedented economic times, as technology pushes forward... View Details
Keywords: Sean Silverthorne
  • 12 May 2009
  • First Look

First Look: May 12, 2009

world of advertising by transforming the way Americans watched television. BCM had developed a technology to make television "clickable," enabling viewers to interact with the content on their television screens. By April 2009,... View Details
Keywords: Martha Lagace
  • 15 Feb 2012
  • Op-Ed

Occupy Wall Street Protestors Have a Point

failures of education and public health, state capitalism, radical movements and terrorism, and pandemics. The Eleventh Disruptor The business leaders also identified an eleventh disruptor: the inadequacy of existing government and... View Details
Keywords: by Joseph L. Bower, Herman B. Leonard & Lynn S. Paine
  • 12 Feb 2008
  • First Look

First Look: February 12, 2007

these conventions, pension assets and liabilities are not included in balance sheet calculations. The modern risk management tools of derivatives technologies can improve both corporate decision making and external analysis of... View Details
Keywords: Martha Lagace
  • 22 Jul 2002
  • Research & Ideas

How Business Strategy Tamed the “Invisible Hand”

business/corporate strategy. Ansoff and others also focused on translating the logic of the SWOT framework into a series of concrete questions that needed to be answered in the development of strategies.17 In the 1960s, diversification and View Details
Keywords: by Pankaj Ghemawat
  • 26 Jun 2007
  • First Look

First Look: June 26, 2007

number of key questions for Google, including whether it is possible to reconcile these advertising formats with its current business philosophy. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=507038 HCL View Details
Keywords: Martha Lagace
  • 31 Jul 2015
  • Research & Ideas

The Faculty Reader: Who is Reading What This Summer?

Lovett, Bohlen, and Kennan. They had similar educational backgrounds (Groton, Harvard, Yale, Princeton). Four had successful private sector careers as well as extensive public service. They shaped the post-WWII international scene while... View Details
Keywords: by Carmen Nobel; Information; Publishing
  • 26 Jan 2004
  • Research & Ideas

How Women Can Get More Venture Capital

receptive? If not, there's not going to be sufficient returns to the investors. Assess your qualifications to lead the enterprise. Entrepreneurs don't actually have to be the techies, but they need to have an understanding and capability in the View Details
Keywords: by Mallory Stark & Martha Lagace
  • 18 Feb 2014
  • First Look

First Look: February 18

processing, storage, and communication costs have long been an important constraint on innovation and a reason for innovative activities to take place inside the boundaries of an organization. However, exponential technological progress... View Details
Keywords: Sean Silverthorne
  • 08 Jan 2001
  • Research & Ideas

Can Japan Compete? [Part Two]

discussing lifetime employment, Japan needs to preserve its assets. Japanese time horizons are an asset. Japanese skill and education levels are an asset. We sketch in the book some elements of a distinctly Japanese approach, but one that... View Details
Keywords: by Martha Lagace & Hilah Geer
  • 23 May 2011
  • Op-Ed

Leading and Lagging Countries in Contributing to a Sustainable Society

means to issue an integrated report is not yet well defined. At least five US companies—AEP, KKR, Southwest Airlines, Pfizer, and United Technologies Corporation—declare that they practice integrated reporting. Natura, Novo Nordisk, and... View Details
Keywords: by Robert G. Eccles & George Serafeim
  • 18 Sep 2018
  • First Look

New Research and Ideas, September 18, 2018

Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program By: Amano, Tomomichi, and Hiroshi Ohashi Abstract—In differentiated goods markets with societal implications,... View Details
Keywords: Dina Gerdeman
  • 12 Feb 2016
  • Op-Ed

The Real Jobs Tragedy in the US: We've Lost the Skills

by advances in communications and information technology and dramatic improvement in global logistics, fueled the outsourcing of jobs to emerging markets. More jobs disappeared as American companies opted for automation, which replaced... View Details
Keywords: by Joe Fuller and Matt Sigelman; Manufacturing; Electronics
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