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Show Results For
- All HBS Web
(10,154)
- People (62)
- News (2,308)
- Research (4,076)
- Events (18)
- Multimedia (130)
- Faculty Publications (2,616)
- March 2017 (Revised May 2019)
- Case
Marketing Transformation at Mastercard
By: Sunil Gupta, Srinivas K. Reddy and David Lane
Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders, but also with Mastercard's direct bank and merchant stakeholders.... View Details
Keywords: Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry
Gupta, Sunil, Srinivas K. Reddy, and David Lane. "Marketing Transformation at Mastercard." Harvard Business School Case 517-040, March 2017. (Revised May 2019.)
- February 2023 (Revised March 2023)
- Case
The LPGA’s Long Drive Toward Gender Equity
By: Boris Groysberg and Alexis Lefort
This case provides a history of the Ladies Professional Golf Association (LPGA) and examines the reasons for the gender pay gap in professional sports. The case protagonist, the commissioner of the LPGA, wrestles with the opportunities and challenges the LPGA currently... View Details
Keywords: Decision Making; Gender; Growth and Development Strategy; Mission and Purpose; Sports Industry; United States
Groysberg, Boris, and Alexis Lefort. "The LPGA’s Long Drive Toward Gender Equity." Harvard Business School Case 423-037, February 2023. (Revised March 2023.)
- April 2020
- Teaching Note
Cambridge Franchise Partners
By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld
Teaching Note for HBS No. 217-082. Cambridge Franchise Partners (CFP) was established by Matt Perelman and Alex Sloane (both HBS ’15) to pursue a roll-up strategy in the quick service restaurant (QSR) sector. Burger King (BK) approved CFP’s request to become a... View Details
- 09 Jan 2023
- Blog Post
How I Spent My HBS 2+2 Deferral: Sam Perez Diarte
shared his experience at HBS and in the 2+2 program, and it was a perfect option for me. I wanted time to grow as a STEM leader and still have the opportunity to develop my business knowledge with this deferred enrollment program. How... View Details
- December 2022 (Revised August 2023)
- Case
Circles.Life at a Crossroads of Growth
By: Juan Alcácer and Adina Wong
In June 2022, the founders of Singapore mobile operator Circles.Life had a crucial decision to make. Circles.Life developed a new business model in mobile telecommunications—a digital telco—built around its proprietary operating system. After expanding its brand in... View Details
Keywords: Business Model; Decisions; Technological Innovation; Applications and Software; Business Strategy; Telecommunications Industry; Singapore
Alcácer, Juan, and Adina Wong. "Circles.Life at a Crossroads of Growth." Harvard Business School Case 723-404, December 2022. (Revised August 2023.)
- July 2017
- Case
Centerbridge Partners and Great Wolf Resorts: Buying from a Highly Regarded Competitor
By: Josh Lerner, John D. Dionne and Amram Migdal
The case examines the March 2015 Centerbridge Partners investment decision regarding whether to acquire Great Wolf Resorts, a North American family-oriented indoor water parks and hotel operator, from a private equity (PE) competitor, Apollo Global Management. The case... View Details
Keywords: Private Equity Financing; Commercial Mortgage Backed Securities; CMBS; Secondary Buyouts; Business Ventures; Acquisition; Finance; Borrowing and Debt; Cost; Cost of Capital; Equity; Private Equity; Financial Instruments; Debt Securities; Accommodations Industry; Entertainment and Recreation Industry; Financial Services Industry; North and Central America; United States
Lerner, Josh, John D. Dionne, and Amram Migdal. "Centerbridge Partners and Great Wolf Resorts: Buying from a Highly Regarded Competitor." Harvard Business School Case 818-023, July 2017.
- February 2018 (Revised August 2023)
- Case
Nykaa.com: A Passion for Beauty
By: Paul Gompers, Anjali Raina and Rachna Chawla
Being an entrepreneur was a childhood dream for Falguni Nayar. The opportunity to build Nykaa.com, a woman-centered business, with a multi-brand retail format in the beauty and wellness space, and the fact that she was doing it with her daughter Adwaita (HBS MBA 2013)... View Details
Keywords: Entrepreneurship; Leadership; Organizational Culture; Information Technology; Human Resources; Brands and Branding; Operations; Marketing; Decision Making
Gompers, Paul, Anjali Raina, and Rachna Chawla. "Nykaa.com: A Passion for Beauty." Harvard Business School Case 218-049, February 2018. (Revised August 2023.)
- Research Summary
Overview
By: Rajiv Lal
Developing a course for our MBA students on the opportunities and challenges in Building a Business around Smart Connected Products/IoT View Details
- June 2006 (Revised September 2006)
- Case
S&S Podcasts: Deciding to Launch
Describes the effort by two MBA students to find an opportunity for a new venture in the burgeoning "podcast" space. View Details
On Academic Engagement with China
The Wire China: China's educational resurgence is much less a threat than an opportunity for American and other international universities.
View DetailsJaylon Sherrell
Jaylon Sherrell is a doctoral student in the Micro Organizational Behavior unit at Harvard Business School.
Leveraging qualitative and quantitative approaches, Jaylon has gained experience working on multiple research projects, as well as... View Details
Leveraging qualitative and quantitative approaches, Jaylon has gained experience working on multiple research projects, as well as... View Details
- August 2022
- Teaching Plan
Janet Ames (A), (B), (C), (D)
By: Brian Trelstad
Teaching Plan for HBS Case Nos. 320-076, 320-077, 320-078, and 322-051. The series of Janet Ames cases follow a fictional alumna of Harvard Business School into her consulting career in Boston. Over the series of cases, Ames is first offered the opportunity to join... View Details
Keywords: Philanthropy; Board; Non-profit Management; Career Changes And Transitions; Evaluation; Personal Development and Career; Opportunities; Decision Choices and Conditions; Philanthropy and Charitable Giving; Governing and Advisory Boards; Social Enterprise; Social Entrepreneurship; Nonprofit Organizations; Management; United States
- 01 Apr 2014
- Video
Company Presentations at HBS
- 08 Mar 2016
- Video
Educating Global Leaders in China
- March 1992 (Revised June 1993)
- Case
Lada do Brasil
By: James E. Austin and Helen Shapiro
In an effort to capitalize on the entrepreneurial opportunity presented by the Brazilian government's trade liberalization, a Panamanian automobile trading company launched a business of importing the Russian made Lada cars into Brazil. The company confronts a complex... View Details
Keywords: Business Startups; Transformation; Economics; Corporate Entrepreneurship; Capital; Policy; Competition; Auto Industry; Brazil
Austin, James E., and Helen Shapiro. "Lada do Brasil." Harvard Business School Case 392-122, March 1992. (Revised June 1993.)
- December 2009
- Case
Hungerit
By: David E. Bell, Sarah Morton and Mary Louise Shelman
Hungary's top producer of poultry products is deciding the company's future strategy in the face of new opportunities in Central and Eastern Europe, a changing retail market in Hungary, and the possibility of increased global competition. View Details
Keywords: Opportunities; Corporate Strategy; Competitive Strategy; Global Strategy; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Hungary
Bell, David E., Sarah Morton, and Mary Louise Shelman. "Hungerit." Harvard Business School Case 510-010, December 2009.
- 13 Apr 2017
- News
How on Earth Does an Ad Like Pepsi's Get Approved?
- 25 Apr 2014
- Video