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  • March 2016
  • Supplement

Advertising Experiments at RestaurantGrades

By: Weijia Dai, Hyunjin Kim and Michael Luca
This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The... View Details
Keywords: Experimental Methods; Analytics; Web Technology; Marketing; Digital Marketing; Analysis; Performance Effectiveness; Social Media
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  • 03 Oct 2023
  • Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

community too. Like I'm a Harvard professor and I'm darn proud of it. Will this represent you in a way that you'll say, that was a good thing that we did as a community for this world. Will we bring Harvard... View Details
Keywords: by HBS Staff
  • Web

Marketing - Faculty & Research

Marketing helps a firm in creating value by better understanding the needs of its customers and providing them with innovative products and services. This value is communicated through a variety of channels as well as through the firm's... View Details
  • Web

Middle East & North Africa - Global

Middle East & North Africa Cairo, Dubai, Istanbul, Tel Aviv HBS continues its efforts to build a deep understanding of and expertise in global business practice and innovation around the world, including throughout the Middle East and North Africa (MENA) region. The... View Details
  • 18 Oct 2011
  • First Look

First Look: October 18

behalf of families and (b) bank forbearance policies regarding overdrawn customers. We focus on five factors to explain the incidence of involuntary closures: personal traits, community traits, economic trends, bank policies, and credit... View Details
Keywords: Sean Silverthorne
  • 02 May 2023
  • What Do You Think?

How Should Artificial Intelligence Be Regulated—if at All?

advice while spreading misinformation based on deliberately inaccurate source material? Given the level of uncertainty about AI’s future use, there is a growing concern about its unfettered development. Several weeks ago, a thousand... View Details
Keywords: by James Heskett; Information Technology; Technology
  • 22 May 2024
  • HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

business opportunities The average US TikTok user spent 45.4 hours a month on TikTok in 2023, passing YouTube’s 26.2 hours, according to Statista. It’s a place to get seen. Last year, TikTok focused on advertising as its main revenue View Details
Keywords: by Rachel Layne; Technology
  • Web

Podcasts - Managing the Future of Work

from underserved communities for well-paid tech jobs, the workforce nonprofit is expanding its training, footprint, and funding strategy for its tuition-free programs. As AI redefines positions across the org chart, can bootcamps plus... View Details
  • 14 Sep 2010
  • First Look

First Look: September 14, 2010

of lighter labor market regulations and more human capital specialize relatively more in people management. There is evidence for complementarities between information and communication technology, decentralization, and management, but... View Details
Keywords: Sean Silverthorne
  • Web

Business, Government & the International Economy - Faculty & Research

both cities reflected the robust, short-term options market developing among coulissiers. Public attention given to the coulisse price lists—distributed via newly opened telegraph lines—challenged the legitimacy of official brokers as... View Details
  • May 2022
  • Supplement

Maestro Pizza (B): The Competition Awakens

By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Saudi Arabia; Middle East
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  • 2015
  • Published Proceedings

Academic Engagement in Public and Political Discourse: Proceedings of the Michigan Meeting, May 2015

By: Andrew J. Hoffman, Kirsti Ashworth, Chase Dwelle, Peter Goldberg, Andrew Henderson, Louis Merlin, Yulia Muzyrya, Norma-Jean Simon, Veronica Taylor, Corinne Weisheit and Sarah Wilson
What is the role of the academic scholar within the discussions of the global challenges that are relevant to society, such as sustainability, health care, gun control, fiscal policy, and international affairs? How do scholars engage in a world in which knowledge is... View Details
Keywords: Higher Education; Social Issues; Knowledge Sharing; Communication Strategy
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  • 15 Nov 2022
  • Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

Open-mic performances. It’s a platform where you perform for the community as a whole, finding your audience with the help of hashtags and the algorithm. You may dance, sing, perform a skit, impersonate a celebrity, lip-synch a comedian,... View Details
Keywords: by John Deighton and Leora Kornfeld
  • 02 Apr 2001
  • Research & Ideas

What Makes a Good Leader?

up as a manager. HBS professor David Thomas points out that "increasingly, the people who are the most effective are those who essentially are both managers and leaders." Communication Is Key "Communication is the real work... View Details
Keywords: by Deborah Blagg & Susan Young
  • 10 Jan 2007
  • HBS Case

The Challenge of Managing National Security

attacks. Garry Emmons: The focus of your work is on how to manage integration within a highly differentiated organization. Post-9/11, how's the intelligence community doing on that score? Jan Rivkin: Intelligence issues are enormously... View Details
Keywords: by Garry Emmons; Service
  • Program

Advancing Women of Color in Leadership

company culture that not only allows for, but celebrates authenticity. Details Prepare for greater leadership responsibility Develop a personal leadership style that works for you and your organization Communicate more effectively—with... View Details
  • 01 Dec 2023
  • News

The Imposter Among Us

it was and what might have caused or contributed to it (such as having a “fixed’ mindset after having been told all my youth that I was “so smart”) and to know that perhaps the voice inside my head was mistaken. Today I am surprised to see how common it seems to be. I... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • Web

Latin America - Global

Latin America Mexico City, Montevideo, São Paulo HBS has had a longstanding footprint in Latin America for over 20 years. The Latin America Research Center (LARC) opened in 2000 to satisfy strong interest on the part of the HBS faculty in... View Details
  • Web

Africa - Global

Africa Johannesburg, Lagos, Nairobi HBS continues its efforts to build a deep understanding of and expertise in global business practice and innovation around the world, including throughout Africa, a region that is assuming an increasingly vital role in the world... View Details
  • Web

Behavioral Finance & Financial Stability

Falk’s other research here and Victoria’s other research here . More Info Weak Credit Covenants By: Victoria Ivashina & Boris Vallee JUNE 2020 Using novel data on 1,240 credit agreements, Victoria and Boris investigate sources of... View Details