Online Product Reviews - Publications - Faculty & Research

20 Sep 2004
Research & Ideas

How Consumers Value Global Brands

serves as a rationale for global brands to charge premiums. Global brands "are expensive, but the price is reasonable when you think of the quality," pointed out a Thai participant. Consumers also believe that transnational companies compete by trying to... View Details

Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor

September 1994 (Revised April 1995)
Case

Banque Paribas: Paribas Derives Garantis

In March 1993, the management of Paribas Capital Markets is making a final review of the proposal to set up Paribas Derives Garantis (PDG), a special-purpose subsidiary of Compagnie Financiere de Paribas (CFP), that would guarantee derivative products offered by Banque... View Details

Keywords: Credit Derivatives and Swaps; Business Subsidiaries; Banks and Banking; Financial Services Industry

Citation

Find at Harvard

Program

General Management Program

Executives in roles that cover the scope of general manager, deputy general manager, senior vice president, or vice president Leaders in Virtual Learning This program features sessions in the HBS Live Online Classroom. Just as HBS... View Details

24 Feb 2009
First Look

First Look: February 24, 2009

and how much, to use fiscal stimulus to resuscitate the economy. To help students understand Obama's options, the case reviews both the recent tax cuts under President George W. Bush, including the supply-side and demand-management... View Details

Keywords: Martha Lagace

Career Coach

Jamal Eason

Jamal (HBS’11, West Point ‘04) enjoys working with alumni & students to navigate their career paths in product management and general management in the tech sector. Leveraging his 16 years of experience in general management,... View Details

Keywords: Technology

2021
Working Paper

Quantifying the Value of Iterative Experimentation

By: Iavor I Bojinov and Jialiang Mao

Over the past decade, most technology companies and a growing number of conventional firms have adopted online experimentation (or A/B testing) into their product development process. Initially, A/B testing was deployed as a static procedure in which an experiment was... View Details

Keywords: Product Development; Value Creation; Research

Citation

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28 Feb 2005
Research & Ideas

Amazon, eBay and the Bidding Wars

until at least 10 minutes have passed without a bid. Q: In your study of eBay, how much sniping was going on, and what categories or products were most likely to be sniped? A: In the eBay data we collected for our 2002 American Economics... View Details

Keywords: by Sara Grant; Web Services; Technology

Article

Marketing in the Age of Web 2.0

By: Jill Avery

Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details

Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Consumer Products Industry

Citation

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14 Feb 2018
HBS Seminar

Ruomeng Cui, Emory University

2024
Working Paper

Business Experiments as Persuasion

By: Orie Shelef, Rebecca Karp and Robert Wuebker

Much of the prior work on experimentation rests upon the assumption that entrepreneurs and managers use—or should optimally adopt—a "scientific approach" to test possible decisions before making them. This paper offers an alternative view of experimental strategy,... View Details

Keywords: Experimentation; Entrepreneurship; Strategy; Decision Making; Innovation Strategy

Citation

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Tony Mayo is the Thomas S. Murphy Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the Organizational Behavior Unit of Harvard Business School (HBS). He currently teaches and serves as the course head for... View Details

Keywords: advertising; airline; education industry; nonprofit industry; publishing industry; service industry

02 May 2008
What Do You Think?

What is the Future of State Capitalism?

from investment opportunities in developed countries. Nari Kannan suggests that it is a product of "thoughtless consumerism ... (the thirst for cheap Chinese goods) ... and dependence on foreign oil," particularly in the United... View Details

Keywords: by Jim Heskett

30 Jan 2018
First Look

January 30, 2018

historically, only government-subsidized products have achieved widespread adoption. A recent contractual innovation, which links insurance payouts to realized weather rather than farmer indemnity, has spurred substantial research in the... View Details

Keywords: Sean Silverthorne

2019
Working Paper

Soul and Machine (Learning)

By: Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Alex Burnap, Tong Guo, Dokyun Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu and Hema Yoganarasimhan

Machine learning is bringing us self-driving cars, improved medical diagnostics, and machine translation, but can it improve marketing decisions? It can. Machine learning models predict extremely well, are scalable to “big data,” and are a natural fit to rich media... View Details

Keywords: Machine Learning; Technological Innovation; Marketing; AI and Machine Learning

Citation

SSRN

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March 2009 (Revised September 2011)
Case

Zopa: The Power of Peer-to-Peer Lending

By: Mikolaj Jan Piskorski, Isabel Fernandez-Mateo and David Chen

Zopa, a U.K.-based peer-to-peer lending company, connected individual lenders and borrowers via an online interface. The company charged a small fee for completed loan transactions but has not turned a profit. Zopa offered two platforms, Markets and Listings. Markets... View Details

Keywords: Financing and Loans; Personal Finance; Market Participation; Digital Platforms; Social and Collaborative Networks; Financial Services Industry; United Kingdom

Citation

Educators

Purchase

27 Jul 2023
Blog Post

Buy big, sell small

bus to restock. Their orders are relatively small, so they can’t negotiate on prices or credit terms,” adds Shruti, who watched her uncle’s kirana go out of business years ago due to issues with pricing and product selection. ApnaKlub... View Details

23 Jul 2007
Research & Ideas

HBS Cases: How Wikipedia Works (or Doesn’t)

Deletion" (AfD) review process if they believe the piece does not live up to those standards. After online debate about the worthiness of the piece, a Wikipedia administrator View Details

Keywords: by Sean Silverthorne; Publishing

11 Jul 2006
First Look

First Look: July 11, 2006

the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The... View Details

Keywords: Sean Silverthorne