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  • 23 Jul 2007
  • Research & Ideas

HBS Cases: How Wikipedia Works (or Doesn’t)

Deletion" (AfD) review process if they believe the piece does not live up to those standards. After online debate about the worthiness of the piece, a Wikipedia administrator View Details
Keywords: by Sean Silverthorne; Publishing
  • 06 May 2002
  • Research & Ideas

A Toolkit for Customer Innovation

"Listen carefully to what your customers want and then respond with new products that meet or exceed their needs." That mantra has dominated many a business, and it has undoubtedly led to great View Details
Keywords: by Stefan Thomke & Eric Von Hippel
  • Research Summary

Research Questions

By: Anita Elberse

One overarching question drives my research: What are effective marketing strategies for managers in creative industries?

I focus on three sub-questions:

  1. How can managers in creative industries effectively manage products and product... View Details
  • February 2016 (Revised October 2017)
  • Case

The Jungle and the Debate over Federal Meat Inspection in 1906

By: David Moss and Marc Campasano
In early June 1906, the House Committee on Agriculture heard testimony from two investigators appointed by President Theodore Roosevelt to verify allegations of unsanitary conditions at Chicago slaughterhouses that had appeared in Upton Sinclair's recent novel, The... View Details
Keywords: Safety; Animal-Based Agribusiness; Governance Compliance; Laws and Statutes; Business and Government Relations; Agriculture and Agribusiness Industry; United States
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  • 2014
  • Chapter

Mergers and Acquisitions and Innovation

By: Gautam Ahuja and Elena Novelli
This article (a) identifies the different theoretical perspectives and abstractions used to conceptualize the M&A–Innovation relationship; (b) reviews the literature on antecedents, consequences, and integration of M&A in the context of innovation; and (c) identifies... View Details
Keywords: Mergers; Acquisitions; Innovation; Knowledge-bases; Knowledge; Mergers and Acquisitions; Innovation and Invention
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  • 2019
  • Working Paper

Soul and Machine (Learning)

By: Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Alex Burnap, Tong Guo, Dokyun Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu and Hema Yoganarasimhan
Machine learning is bringing us self-driving cars, improved medical diagnostics, and machine translation, but can it improve marketing decisions? It can. Machine learning models predict extremely well, are scalable to “big data,” and are a natural fit to rich media... View Details
Keywords: Machine Learning; Technological Innovation; Marketing; AI and Machine Learning
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  • March 2009 (Revised September 2011)
  • Case

Zopa: The Power of Peer-to-Peer Lending

By: Mikolaj Jan Piskorski, Isabel Fernandez-Mateo and David Chen
Zopa, a U.K.-based peer-to-peer lending company, connected individual lenders and borrowers via an online interface. The company charged a small fee for completed loan transactions but has not turned a profit. Zopa offered two platforms, Markets and Listings. Markets... View Details
Keywords: Financing and Loans; Personal Finance; Market Participation; Digital Platforms; Social and Collaborative Networks; Financial Services Industry; United Kingdom
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    Anthony Mayo

    Tony Mayo is the Thomas S. Murphy Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the Organizational Behavior Unit of Harvard Business School (HBS).  He currently teaches and serves as the course head for... View Details

    Keywords: advertising; airline; education industry; nonprofit industry; publishing industry; service industry
    • 11 Jul 2006
    • First Look

    First Look: July 11, 2006

    the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The... View Details
    Keywords: Sean Silverthorne
    • 28 Feb 2005
    • Research & Ideas

    Amazon, eBay and the Bidding Wars

    until at least 10 minutes have passed without a bid. Q: In your study of eBay, how much sniping was going on, and what categories or products were most likely to be sniped? A: In the eBay data we collected for our 2002 American Economics... View Details
    Keywords: by Sara Grant; Web Services; Technology
    • November 2003
    • Supplement

    P&G Japan: The SK-II Globalization Project

    By: Christopher A. Bartlett
    Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they face in deciding whether to make the prestigious Japanese beauty product, SK-II, a global brand. In a three-part videotaped interview, they discuss the challenges, reveal the... View Details
    Keywords: Globalization; Brands and Branding; Organizational Structure; Strategy; Decision Choices and Conditions; Consumer Products Industry; Consumer Products Industry; Japan
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    • 10 Dec 2018
    • Working Paper Summaries

    Platform Competition: Betfair and the U.K. Market for Sports Betting

    Keywords: by Ramon Casadesus-Masanell and Neil Campbell; Entertainment & Recreation
    • 2003
    • Report

    UK Competitiveness: Moving to the Next Stage

    By: Michael E. Porter and Christian H.M. Ketels

    In October 2002, the Economic and Social Research Council (ESRC) appointed Professor Michael Porter and his team to conduct a brief, three-month review of the existing evidence on UK competitiveness. The effort was funded jointly by the ESRC and the Department of... View Details

    Keywords: Competition; Economics; Performance Productivity; Management Analysis, Tools, and Techniques; Research and Development; Competency and Skills; Investment; Assets; Corporate Strategy; Policy; Management; Knowledge Use and Leverage; United Kingdom; United States
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    • January 2013 (Revised March 2013)
    • Case

    Creating a Luxury Experience at Value Retail

    By: Jose B. Alvarez and Matthew Preble
    Value Retail PLC owned and managed a number of premium shopping destinations (Villages) across Europe. Soon the company would be moving into an entirely new market: China. The company's Villages had proven popular with both shoppers (many of whom were international... View Details
    Keywords: Retailing; Tourism; Luxury; Brand Building; Brand Positioning; Real Estate; Brands and Branding; Human Resources; Retail Industry; Tourism Industry; Real Estate Industry; Europe; China
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    • December 2003 (Revised April 2004)
    • Case

    Blockbuster Inc. & Technological Substitution (C): The Internet Changes the Game

    Investigates how the rise of the Internet as a vehicle for renting and buying movies has disrupted the video rental industry and how market leader Blockbuster Inc. can and should respond to these developments. Explores how the emergence of e-commerce affects the degree... View Details
    Keywords: Organizational Change and Adaptation; Risk and Uncertainty; Decisions; Technological Innovation; Competition; Change Management; Service Industry; Motion Pictures and Video Industry
    Related
    • 04 Dec 2007
    • First Look

    First Look: December 4, 2007

    Pisano and David J. Teece Periodical:California Management Review 50, no. 1 (fall 2007): 278-296 Abstract Capturing value from innovation requires innovators to figure out how to blunt inroads into the profit stream by imitators,... View Details
    Keywords: Martha Lagace
    • 07 Dec 1999
    • Research & Ideas

    Henry Heinz and Brand Creation in the Late Nineteenth Century

    efficiently as possible. Increasing the company's product line was a potentially quick, inexpensive way to shape a nascent market for processed food. It was also a means, Heinz reasoned, of building the brand. In the 1870s, branding was a... View Details
    Keywords: by Nancy F. Koehn
    • 06 Aug 2001
    • Research & Ideas

    Go Global—or No? Can You Make the Case?

    Ever wanted to judge a Harvard Business Review case study? Here's your chance. In its June issue, Harvard Business Review published an account of the fictional company, DataClear, authored by Harvard... View Details
    Keywords: by Walter Kuemmerle

      Suraj Srinivasan

      Suraj Srinivasan is the Philip J. Stomberg Professor of Business Administration, a member of the Accounting and Management faculty unit, and chair of the View Details

      Keywords: accounting industry; financial services
      • 07 Aug 2009
      • What Do You Think?

      Why Can’t Americans Get Health Care Right?

      above are numerous in a channel that includes, in your comments, food and tobacco producers of unhealthy products (Christy Hitchens, Tom Dolembo); lifestyle equipment and service providers; developers and manufacturers of high-cost... View Details
      Keywords: by Jim Heskett; Health