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Publications

Publications

Filter Results: (1,238) Arrow Down
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  • All HBS Web  (1,238)
    • News  (424)
    • Research  (636)
    • Events  (10)
  • Faculty Publications  (267)

Show Results For

  • All HBS Web  (1,238)
    • News  (424)
    • Research  (636)
    • Events  (10)
  • Faculty Publications  (267)
← Page 34 of 1,238 Results →
  • 01 Jun 2008
  • News

Understanding the Digital Frontier

LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by bloggers, View Details
Keywords: Sean Silverthorne; Management
  • 01 Jun 1996
  • News

Reinventing Marketing

Professor V. Kasturi Rangan, the required Marketing course has been revamped to include new initiatives such as a marketing-strategy computer simulation (called "Pharmasim") and a module on new product development, developed and taught jointly with the Technology and... View Details
Keywords: Mary Jane Higgins; Illustration by Peter Hoey
  • 01 Dec 2014
  • News

Rethinking the Fashion Beat

fully staffed online magazine, BoF has emerged as one of fashion’s most respected and read sources, delivering reviews of runway collections, profiles of industry insiders, and news and analyses of markets both established and emerging to... View Details
Keywords: Alyssa Giacobbe; fashion; Retail Trade
  • 01 Jun 2002
  • News

Steven Murch: Philanthropist-in-Training

programs and CD-ROMs, including a travel title called Expedia, which was later spun out of Microsoft as an Internet IPO. With the rise of the Internet, Murch led Microsoft's online games division and produced the hugely popular MSN Gaming... View Details
Keywords: Margie Kelley; Construction of Buildings; Construction; Health, Social Assistance
  • 21 May 2016
  • News

The Age of Consignment

“Ethical elimination” is the necessary corollary of ethical consumption, writes the New York Times, and HBS alumni are leading the way with online resell companies that make it easy to get rid of—and even make a profit from—your old... View Details
  • 21 Nov 2024
  • News

Mother Nurture

Julia Cole, Tina Keshani, and Sophia Richter (Illustration by Gisela Goppel) When Tina Keshani (MBA 2020), Julia Cole (MBA 2020), and Sophia Richter (MBA 2020) met at Startup Boot Camp in their first year at HBS, they quickly discovered they shared a vision to create a... View Details
Keywords: Margie Kelley
  • 01 Jun 2014
  • News

A Look at Olook

July 2011, after a year-and-a-half at McKinsey and about six months as the cofounder of Dafiti, which he calls a "Zappos clone"—a kind of Brazilian knockoff of the famous American online shoe seller. Olook sells its own brand as well as... View Details
Keywords: Dan Morrell; fashion; Clothing and Clothing Accessories Stores; Retail Trade
  • 06 Dec 2021
  • News

Action Plan: Whole Sale

The future of retail won’t be brick and mortar or online, says Musab Balbale (MBA 2007). Instead, it will be a more inclusive combination of the two. Balbale, who spent several years of his career focused exclusively on online sales, is... View Details
Keywords: April White; ecommerce; bricks and mortar; marketing; beauty
  • 30 Dec 2013
  • Research & Ideas

Most Popular Articles of 2013

Advertising Authors Pavel Kireyev, Koen Pauwels, and Sunil Gupta find that popular Web metrics do not adequately capture consumer behavior online and lead marketers to create less effective marketing budgets. Organizational Factors that... View Details
Keywords: by Staff
  • 07 May 2020
  • News

Ensuring Student Equity

learning programs, food and other basic resources, and health services for more than 1,200 children each week in this underserved community. “We had to rethink the operation of our food pantry. We had to develop learning materials that... View Details
Keywords: Jennifer Gillespie
  • 25 Feb 2020
  • News

Case Study: The Credit Bureau

moves about a dozen times before buying a home, and all too often the bookshelf purchased for one apartment isn’t needed in the next. As a result, about 10 million tons of furniture go to landfills every year, Ramírez says. He and Aditya Khilnani (MBA 2019) founded the... View Details
Keywords: Jen McFarland Flint; Real Estate
  • 15 Feb 2022
  • News

The Alumnae Entrepreneur Behind Mary J. Blige’s Super Bowl Locks

Britney Winters (MBA 2016); Mary J. Blige during the Super Bowl halftime show (Courtesy subject; Kevin C. Cox / Getty Images) Britney Winters’ (MBA 2016) online wig and hair product company, Upgrade, got the opportunity to show off its... View Details
  • 01 Dec 2013
  • News

Oscar Winners

To your health: Nazemi, Schlosser, and Kushner roll out their consumer-friendly online insurance company. For aspiring entrepreneurs searching for a sexy start-up idea, it may not seem a very glamorous notion. But ask Josh Kushner (MBA... View Details
Keywords: Insurance Carriers and Related Activities; Finance; Health, Social Assistance
  • 29 May 2020
  • Op-Ed

How Leaders Are Fighting Food Insecurity on Three Continents

COVID-19 is creating unprecedented strains on food security worldwide. The United Nations' World Food Programme warns that the pandemic could almost double the number of people facing food crises in low- and middle-income populations to 265 million by the end of 2020.... View Details
Keywords: by Howard Stevenson and Shirley Spence; Agriculture & Agribusiness
  • 10 Mar 2017
  • News

As Head of Fidelity, Abigail Johnson Is Just Getting Started

record $3.5 billion operating profit for 2016, in part due to targeted expense cuts. Fidelity recently cut its fees for online brokerage trades on a bold bet it would result in a strong increase in... View Details
Keywords: Securities, Commodities, and Other Financial Investments; Finance
  • 01 Dec 2016
  • News

Inside the Bestseller List with Gayle Tzemach Lemmon

US Special Operations Command commander’s reading list. + ONLINE web-only content Gayle Tzemach Lemmon takes you behind the scenes of her books on the Skydeck podcast Return to The Year in Books 2016 View Details
Keywords: April White
  • 01 Sep 2015
  • News

The Protagonist Goes Prime Time

managing a Beijing sock factory, came packaged with a CD-ROM of short video clips. The case laid the foundation for a new type of storytelling within the confines of the tested HBS case method, but the fledgling online video technology... View Details
Keywords: April White
  • 03 Feb 2014
  • Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

advice to businesses using affiliate marketing programs. His new working paper, written with Wesley Brandi, is titled Information and Incentives in Online Affiliate Marketing. The paper offers ways to help companies make better choices... View Details
Keywords: by Kim Girard; Advertising; Publishing
  • 01 Jun 2018
  • News

The Evolution of Modern Pricing Models

can go really high tech, with algorithms behind the scenes that post prices at very high frequencies, or you can go the route that we took in collaboration with Zalora, which was to approach the problem by designing the online store in... View Details
  • 01 Dec 2014
  • News

Nimble, Quick, and Adaptable

set to launch this coming year will help entrepreneurs identify talent and opportunities, sources of capital, and online resources and insight. “We know that about 50 percent of HBS alumni will engage in some sort of entrepreneurial... View Details
Keywords: Julia Hanna
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