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- Faculty Publications (267)
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- All HBS Web (1,238)
- Faculty Publications (267)
- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by bloggers, View Details
- 01 Jun 1996
- News
Reinventing Marketing
Professor V. Kasturi Rangan, the required Marketing course has been revamped to include new initiatives such as a marketing-strategy computer simulation (called "Pharmasim") and a module on new product development, developed and taught jointly with the Technology and... View Details
- 01 Dec 2014
- News
Rethinking the Fashion Beat
fully staffed online magazine, BoF has emerged as one of fashion’s most respected and read sources, delivering reviews of runway collections, profiles of industry insiders, and news and analyses of markets both established and emerging to... View Details
- 01 Jun 2002
- News
Steven Murch: Philanthropist-in-Training
programs and CD-ROMs, including a travel title called Expedia, which was later spun out of Microsoft as an Internet IPO. With the rise of the Internet, Murch led Microsoft's online games division and produced the hugely popular MSN Gaming... View Details
- 21 May 2016
- News
The Age of Consignment
“Ethical elimination” is the necessary corollary of ethical consumption, writes the New York Times, and HBS alumni are leading the way with online resell companies that make it easy to get rid of—and even make a profit from—your old... View Details
- 21 Nov 2024
- News
Mother Nurture
Julia Cole, Tina Keshani, and Sophia Richter (Illustration by Gisela Goppel) When Tina Keshani (MBA 2020), Julia Cole (MBA 2020), and Sophia Richter (MBA 2020) met at Startup Boot Camp in their first year at HBS, they quickly discovered they shared a vision to create a... View Details
Keywords: Margie Kelley
- 01 Jun 2014
- News
A Look at Olook
July 2011, after a year-and-a-half at McKinsey and about six months as the cofounder of Dafiti, which he calls a "Zappos clone"—a kind of Brazilian knockoff of the famous American online shoe seller. Olook sells its own brand as well as... View Details
- 06 Dec 2021
- News
Action Plan: Whole Sale
The future of retail won’t be brick and mortar or online, says Musab Balbale (MBA 2007). Instead, it will be a more inclusive combination of the two. Balbale, who spent several years of his career focused exclusively on online sales, is... View Details
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
Advertising Authors Pavel Kireyev, Koen Pauwels, and Sunil Gupta find that popular Web metrics do not adequately capture consumer behavior online and lead marketers to create less effective marketing budgets. Organizational Factors that... View Details
Keywords: by Staff
- 07 May 2020
- News
Ensuring Student Equity
learning programs, food and other basic resources, and health services for more than 1,200 children each week in this underserved community. “We had to rethink the operation of our food pantry. We had to develop learning materials that... View Details
Keywords: Jennifer Gillespie
- 25 Feb 2020
- News
Case Study: The Credit Bureau
moves about a dozen times before buying a home, and all too often the bookshelf purchased for one apartment isn’t needed in the next. As a result, about 10 million tons of furniture go to landfills every year, Ramírez says. He and Aditya Khilnani (MBA 2019) founded the... View Details
- 15 Feb 2022
- News
The Alumnae Entrepreneur Behind Mary J. Blige’s Super Bowl Locks
Britney Winters (MBA 2016); Mary J. Blige during the Super Bowl halftime show (Courtesy subject; Kevin C. Cox / Getty Images) Britney Winters’ (MBA 2016) online wig and hair product company, Upgrade, got the opportunity to show off its... View Details
- 01 Dec 2013
- News
Oscar Winners
To your health: Nazemi, Schlosser, and Kushner roll out their consumer-friendly online insurance company. For aspiring entrepreneurs searching for a sexy start-up idea, it may not seem a very glamorous notion. But ask Josh Kushner (MBA... View Details
- 29 May 2020
- Op-Ed
How Leaders Are Fighting Food Insecurity on Three Continents
COVID-19 is creating unprecedented strains on food security worldwide. The United Nations' World Food Programme warns that the pandemic could almost double the number of people facing food crises in low- and middle-income populations to 265 million by the end of 2020.... View Details
- 10 Mar 2017
- News
As Head of Fidelity, Abigail Johnson Is Just Getting Started
record $3.5 billion operating profit for 2016, in part due to targeted expense cuts. Fidelity recently cut its fees for online brokerage trades on a bold bet it would result in a strong increase in... View Details
- 01 Dec 2016
- News
Inside the Bestseller List with Gayle Tzemach Lemmon
US Special Operations Command commander’s reading list. + ONLINE web-only content Gayle Tzemach Lemmon takes you behind the scenes of her books on the Skydeck podcast Return to The Year in Books 2016 View Details
Keywords: April White
- 01 Sep 2015
- News
The Protagonist Goes Prime Time
managing a Beijing sock factory, came packaged with a CD-ROM of short video clips. The case laid the foundation for a new type of storytelling within the confines of the tested HBS case method, but the fledgling online video technology... View Details
Keywords: April White
- 03 Feb 2014
- Research & Ideas
The Tricky Business of Managing Web Advertising Affiliates
advice to businesses using affiliate marketing programs. His new working paper, written with Wesley Brandi, is titled Information and Incentives in Online Affiliate Marketing. The paper offers ways to help companies make better choices... View Details
- 01 Jun 2018
- News
The Evolution of Modern Pricing Models
can go really high tech, with algorithms behind the scenes that post prices at very high frequencies, or you can go the route that we took in collaboration with Zalora, which was to approach the problem by designing the online store in... View Details
- 01 Dec 2014
- News
Nimble, Quick, and Adaptable
set to launch this coming year will help entrepreneurs identify talent and opportunities, sources of capital, and online resources and insight. “We know that about 50 percent of HBS alumni will engage in some sort of entrepreneurial... View Details
Keywords: Julia Hanna