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- 19 Apr 2011
- First Look
First Look: April 19
elaborate geysers with Diet Coke as their main ingredient, were among the most viewed online videos at the time but were not initially sanctioned by the company. Donnelly knew that opening up the brand to creative consumers was necessary,... View Details
Keywords: Sean Silverthorne
- 21 Feb 2017
- First Look
First Look at New Research: February 21
occurs because words of beneficiaries strengthen one’s sense of belongingness, a key driver of human behavior. Employees, in fact, seek to belong—and seek to enhance their sense of belongingness in work settings. We conducted two studies using both field and laboratory... View Details
Keywords: Carmen Nobel
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