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  • November 1992 (Revised April 1995)
  • Case

Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign

By: V. Kasturi Rangan and Jayne D. Kramer
In the several years preceding 1992, there had been a dramatic rise in the public's concern for environmental issues. Yet the Roper Organization reported that fewer than one in ten Americans made personal efforts to help solve environmental problems on a regular basis.... View Details
Keywords: Advertising Campaigns; Social Marketing; Corporate Social Responsibility and Impact; Research; Environmental Sustainability; Welfare
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Rangan, V. Kasturi, and Jayne D. Kramer. "Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign." Harvard Business School Case 593-062, November 1992. (Revised April 1995.)
  • 12 Feb 2014
  • News

A decidedly mixed bag

  • 28 Oct 2013
  • News

Case Study: The Nuts and Bolts of Nightlife

  • 13 Mar 2017
  • News

You’re Not Busy, You’re Just Rude

  • 17 Jul 2013
  • News

How Yelp Might Clean Up the Restaurant Industry

  • 28 Sep 2021
  • News

Boston University Plans to Divest $2.4 Billion Endowment from Fossil Fuels

    Rosabeth M. Kanter

    Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

    Keywords: accounting industry; advertising; airline; apparel; arts; automobiles; banking; beauty products; beverage; biotechnology; broadcasting; chemical; clothing; communications; computer; consulting; consumer products; e-commerce industry; education industry; electrical equipment; electronics; entertainment; fashion; fast food; federal government; financial services; food; food processing; grocery; health care; high technology; hotels & motels; industrial goods; information; information technology industry; insurance industry; internet; legal services; management consulting; manufacturing; medical supplies; nonprofit industry; oil & gas; petroleum; pharmaceuticals; professional services; publishing industry; real estate; recreation; restaurant; retail financial services; retailing; semiconductor; soft drink; software; sports; state government; telecommunications; textiles; tourism; toy; transportation; travel; utilities; wine
    • 09 Apr 2014
    • News

    Power suits

      Stuart C. Gilson

      Professor Stuart Gilson is the Steven R. Fenster Professor of Business Administration at Harvard Business School, and former chairman of the Finance Unit.  His research, teaching, and consulting focuses on the financial, business, and legal strategies that companies... View Details

      Keywords: investment banking industry; legal services
      • October 1992 (Revised June 1994)
      • Case

      American Airlines, Inc.: Proposal for a Three-Class Transcon Service

      American Airlines, Inc., the largest airline in the United States, is considering a proposal to enhance its flagship New York JFK - Los Angeles transcontinental service from a two-class (first and coach) to a three-class (first, business, and coach) product. The... View Details
      Keywords: Organizational Change and Adaptation; Marketing Strategy; Air Transportation Industry; United States
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      Dhebar, Anirudh S. "American Airlines, Inc.: Proposal for a Three-Class Transcon Service." Harvard Business School Case 593-042, October 1992. (Revised June 1994.)
      • 14 Jun 2015
      • News

      ‘Move: Putting America’s Infrastructure Back in the Lead,’ by Rosabeth Moss Kanter

      • October 2018 (Revised January 2019)
      • Case

      The Financial Crisis: Hank Paulson in 2008

      By: Adi Sunderam, Robin Greenwood, Sam Hanson and David Scharfstein
      On the afternoon of Monday October 13, 2008, Hank Paulson Jr., the Secretary of the Treasury of the United States, walked into the large conference room across the hall from his office in the Treasury Department. Joining him were Federal Reserve Chairman Ben Bernanke,... View Details
      Keywords: Bailout; Regulation; Financial Crisis; History; Governing Rules, Regulations, and Reforms; Decision Making; Banking Industry; Financial Services Industry; Real Estate Industry; United States
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      Sunderam, Adi, Robin Greenwood, Sam Hanson, and David Scharfstein. "The Financial Crisis: Hank Paulson in 2008." Harvard Business School Case 219-037, October 2018. (Revised January 2019.)

        Alvin E. Roth

        Al Roth is the George Gund Professor of Economics and Business Administration in the Department of Economics at Harvard University, and in the Harvard Business School. His research, teaching, and consulting interests are in game theory, experimental economics, and... View Details

        Keywords: e-commerce industry; education industry; health care; information; internet; legal services
        • January 2014 (Revised May 2015)
        • Case

        Yahoo: Both Sides of the Stamped Deal

        By: Jeffrey J. Bussgang and Lisa C. Mazzanti
        In 2012, Marissa Mayer became the CEO of Yahoo!, a tech giant with a tumultuous past. When Mayer tries to reinvigorate the company, she hires Jacqueline Reses, who has a private equity background, to head both human resources and mergers and acquisitions (M&A). As part... View Details
        Keywords: Mobile App; Acquisition-hire; Exit Strategy; Start-up; Mobile and Wireless Technology; Mergers and Acquisitions; Human Resources; Entrepreneurship; Business Startups; Product Development; Technology Industry; Sunnyvale; New York (city, NY)
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        Bussgang, Jeffrey J., and Lisa C. Mazzanti. "Yahoo: Both Sides of the Stamped Deal." Harvard Business School Case 814-051, January 2014. (Revised May 2015.)
        • 24 Sep 2020
        • Blog Post

        Introducing the HBS Heartland Club

        In the traditional sense of the term, the Heartland has referred to any U.S. state that doesn’t touch an ocean. At HBS, the Heartland Club’s focus is even broader. Our focus is on specific regions in the United States that are underrepresented in the HBS student body.... View Details
        • December 2007 (Revised December 2008)
        • Case

        China Netcom: Corporate Governance in China (A)

        By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Ning Xiangdong and Tracy Manty
        With its dual listings on the Hong Kong stock market and New York Stock Exchange, state-owned enterprise, China Netcom was mandated to meet the listing requirements of these exchanges. From this initial step, China Netcom's Chairman, Zhang Chunjiang, began a program... View Details
        Keywords: Corporate Governance; State Ownership; Public Ownership; Financial Markets; Capital Markets; Telecommunications Industry; China
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        Abrami, Regina M., William C. Kirby, F. Warren McFarlan, Ning Xiangdong, and Tracy Manty. "China Netcom: Corporate Governance in China (A)." Harvard Business School Case 308-027, December 2007. (Revised December 2008.)
        • 24 Mar 2013
        • News

        There’s a Reason for Deposit Insurance

          Hubert Joly

          Former Chairman and Chief Executive Officer of Best Buy
          Author of The Heart of Business– Leadership Principles for the Next Era of Capitalism

          Hubert Joly is a senior lecturer in the General Management unit and... View Details

          • 2016
          • Book

          The Content Trap: A Strategist's Guide to Digital Change

          By: Bharat Anand
          Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, I examine a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, from The New... View Details
          Keywords: Networks; Information Technology; Organizational Change and Adaptation; Business Strategy
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          Anand, Bharat. The Content Trap: A Strategist's Guide to Digital Change. New York: Random House, 2016.

            Mihir A. Desai

            Mihir A. Desai is the Mizuho Financial Group Professor of Finance at Harvard Business School and a Professor of Law at Harvard Law School. He received his Ph.D. in political economy from Harvard... View Details

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