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  • All HBS Web  (5,629)
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Show Results For

  • All HBS Web  (5,629)
    • People  (24)
    • News  (1,695)
    • Research  (2,627)
    • Events  (46)
    • Multimedia  (69)
  • Faculty Publications  (1,685)
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    Jeremy S. Friedman

    Jeremy S. Friedman is an associate professor of business administration in the Business, Government, and International Economy Unit and taught the course of the same name in the MBA required curriculum over the past six years. Currently, he is teaching Business and... View Details

    • Fast Answer

    Commodities Research: data and reports

    Prices and Futures Contracts.
      Production, Trade and Distribution Data & Research Reports View Details
    • December 2016
    • Article

    Social Network Utilization and the Impact of Academic Research in Marketing

    By: Stav Rosenzweig, Amir Grinstein and Elie Ofek
    The forces that drive the impact of academic research articles in the marketing discipline are of great interests to authors, editors, and the discipline’s policy makers. A key understudied driver is social network utilization by academic researchers. In this paper, we... View Details
    Keywords: Social Networks; Academic Reserach; Human Capital; Country Of Origin; Scientometrics; Social and Collaborative Networks; Research; Marketing; Gender; Human Resources; Social Media
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    Rosenzweig, Stav, Amir Grinstein, and Elie Ofek. "Social Network Utilization and the Impact of Academic Research in Marketing." International Journal of Research in Marketing 33, no. 4 (December 2016): 818–839.
    • Fast Answer

    Black Business Leaders and Entrepreneurship

    news publications, trade journals, newswires (e.g., Dow Jones, Reuters), and media programs. More article databases. View Details
    • 24 May 2021
    • Op-Ed

    Can Fabric Waste Become Fashion’s Resource?

    COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of... View Details
    Keywords: by Geoffrey Jones and Shelly Xu; Fashion
    • 2013
    • Working Paper

    Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

    By: Sunil Gupta
    As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details
    Keywords: Internet and the Web; Digital Marketing
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    Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." Harvard Business School Working Paper, No. 13-070, February 2013.
    • September 2016
    • Article

    Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

    By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
    As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
    Keywords: Internet and the Web; Digital Marketing
    Citation
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    Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September 2016): 475–490.
    • 14 Feb 2005
    • Research & Ideas

    Desktop Search and Revenue Streams

    panelists where search competitors could gain the most distinct advantage. "I think for us at Yahoo right now, we see an opportunity in helping users manage their personal information," said Bradley Horowitz, director of Yahoo's View Details
    Keywords: by Julie Jette
    • Web

    Redefining Capitalism - Institute For Strategy And Competitiveness

    HBS ISC Creating Shared Value CSV Creating Shared Value CSV Explained Emerging Topics CSV in Practice Published CSV Cases CSV Explained CSV Explained The Three Levels of CSV Adding a Social Dimension to Strategy Redefining Capitalism The... View Details
    • 10 Mar 2020
    • News

    Competing in the Age of A.I. — Interview with Marco Iansiti and Karim R. Lakhani

    • 08 Dec 2022
    • HBS Case

    The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?

    Nestlé, the world’s largest food and beverage company, faced a difficult choice last February as Russian tanks rolled across Ukraine, and the 24/7 news and social View Details
    Keywords: by Michael Blanding; Consumer Products
    • 06 Mar 2006
    • Research & Ideas

    Winners and Losers at the Olympics

    cable channels were aimed at ardent fans who wanted live, beginning-to-end, daytime coverage, from cross-country ski races to early rounds of the hockey tournament. And then there were the real fanatic fans View Details
    Keywords: Re: Stephen A. Greyser; Consumer Products; Entertainment & Recreation; Sports
    • Web

    Sample Student Projects - Institute For Strategy And Competitiveness

    studies represent a valuable resource for researchers, government officials, and other leaders. Students have given permission to publish their work here; the copyright for each report is retained by the... View Details
    • 17 Oct 2017
    • First Look

    First Look at New Research and Ideas, October 17, 2017

    economy, while freshly minted MBAs see magic in founding something new. Yes, startups look magical, but they can also be chaotic and inaccessible. Many books are written for those who aspire to be founders, but a company only has one or... View Details
    Keywords: Sean Silverthorne
    • May 2018 (Revised February 2019)
    • Case

    The Powers That Be (Internet Edition): Google, Apple, Facebook, Amazon, and Microsoft

    By: Jeffrey F. Rayport, Julia Kelley and Nathaniel Schwalb
    As of early 2018, five U.S. technology companies—Google, Apple, Facebook, Amazon, and Microsoft—were among the largest companies in the world. Similarly, three Chinese technology firms—Baidu, Alibaba, and Tencent, or BAT—had emerged as global players due in part to the... View Details
    Keywords: Internet and the Web; Business Ventures; Customers; Analytics and Data Science; Safety; Corporate Strategy; Competitive Strategy; Technology Industry
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    Rayport, Jeffrey F., Julia Kelley, and Nathaniel Schwalb. "The Powers That Be (Internet Edition): Google, Apple, Facebook, Amazon, and Microsoft." Harvard Business School Case 818-111, May 2018. (Revised February 2019.)
    • 25 Aug 2010
    • News

    Games, Parties, Pranks, and Celebrations

    (sent in by class-notes secretaries) Games 1972J. Section A started our bingo game in the second term of our first year (1971). Cards had the names of roughly a third of the class (24 of 75) on them (5 each for B, I, G, and O View Details
    Keywords: Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries
    • 05 Sep 2000
    • Research & Ideas

    Building Bridges Between Education and Business

    How can Latin American business and academia work together to stimulate more case writing in the region? In a set of frank discussions, conference participants—academics and business executives... View Details
    Keywords: by Martha Lagace
    • 04 Jun 2001
    • Research & Ideas

    RealNetworks, CNET, and Judo Strategy

    RealNetworks founder Rob Glaser, a veteran of doing battle with much larger Microsoft, has some words of wisdom on competing against a market giant: "If you want to beat Bobby Fischer, don't play chess." Glaser, president and... View Details
    Keywords: by Jim Aisner
    • 05 Oct 2016
    • HBS Seminar

    Linus Dahlander, European School of Management and Technology (ESMT)

    • 06 Jun 2017
    • First Look

    First Look at New Research and Ideas: June 6, 2017

    forthcoming American Economic Journal: Economic Policy Selection and Market Reallocation: Productivity Gains from Multinational Production By: Alfaro, Laura, and Maggie X. Chen Abstract—Assessing the... View Details
    Keywords: Sean Silverthorne
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