Marketplaces - Publications - Faculty & Research

30 Sep 2013
Research & Ideas

Do Mergers Hurt Product Quality?

off the shelf, and you take it home with you." The research team also kept track of brand consolidation, noting that companies were most likely to prune brands post-merger when the marketplace was crowded with similar products. But... View Details

Keywords: by Carmen Nobel; Consumer Products

23 Jul 2001
Research & Ideas

How Relationships are Building Biotech

industry. As more firms go public, an industry is 'put on the map'; analysts begin to track these groups of firms and to compare their values, developing a marketplace for investors which, in turn, spurs the growth of the firms."... View Details

Keywords: by Martha Lagace & Mallory Stark

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IFC: Italy; Tradition and Innovation - Course Catalog

national economy), Italy is the second largest manufacturer and the second largest European exporter. Students will learn how Italy’s companies – that include some iconic brands that leverage the powerful “Made in Italy” label - have found a way to compete in a global... View Details

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Creating Brand Value - Course Catalog

relevant are brands in today’s marketplace and what are the forces that are making brands more or less relevant to consumers? Is AI-based automation diluting brand value? Module 2: Brand Storytelling Key questions will include: What is... View Details

30 Oct 2005
Research & Ideas

Tuning Jobs to Fit Your Company

Operations managers who are insulated from the marketplace must be forced to interact with people in units that are closest to customers. In all of these cases, it's up to senior managers to ensure that individuals work across... View Details

Keywords: by Robert Simons

01 Nov 1999
Lessons from the Classroom

What’s Next & So What? Leading in the 21st Century

internal marketplace for ideas, talent, and capital. Concurrently, leadership will move from that of a "wise seer" making the big decisions to individuals within the firm who create the context in which things can happen.... View Details

Keywords: by Staff

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Online Transforming Customer Experiences Course | HBS Online

and Small Tests in the Marketplace Sustainable Pricing The Cost, Market, and Value Lens Designing for Service Excellence Attribute Mapping Featured Exercises Create an attribute map for your organization Build a journey map for a key... View Details

07 Sep 2021
News

September 2021 Alumni Books

spirit to build a successful business, whether it be from the ground up or by representing a company’s product, is at the heart of direct selling; and it is people who have made—and continue to make—direct selling the successful View Details

Keywords: Margie Kelley

22 May 2018
First Look

New Research and Ideas, May 22, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54476 Trust and Disintermediation: Evidence from an Online Freelance Marketplace By: Gu, Grace, and Feng Zhu Abstract—As an intermediary improves trust between two sides of its market to... View Details

Keywords: Dina Gerdeman

01 Mar 2023
News

The Latest Model

Prysm Group Cofounders Hurder (left) and Barrera: bringing an industry-agnostic approach to helping business leverage emerging technologies Prysm Group cofounders Hurder (left) and Barrera: bringing an industry-agnostic approach to helping business leverage emerging... View Details

Keywords: Alexander Gelfand; blockchain; cryptocurrency; economic models; innovation; consulting; Management, Scientific, and Technical Consulting Services; Professional Services

06 Nov 2007
First Look

First Look: November 6, 2007

Learned from Market Design? Author:Alvin E. Roth Abstract This essay discusses some things we have learned about markets, in the process of designing marketplaces to fix market failures. To work well, View Details

Keywords: Sean Silverthorne

04 Jun 2001
Research & Ideas

RealNetworks, CNET, and Judo Strategy

Bonnie (MBA '90), CEO of CNET, whose Web sites—not to mention a radio station and several print magazines—provide a wealth of information to technology buffs and buyers alike. Founded in 1992, CNET has fared so well in the marketplace... View Details

Keywords: by Jim Aisner

15 Nov 2004
Research & Ideas

Solving the Health Care Conundrum

services. Health plans will eliminate their restrictive networks, allowing members to choose in a competitive (and regional or even national) marketplace the providers that offer the best value for their condition. Plans will help... View Details

Keywords: by Michael E. Porter; Health

05 Jun 2014
Research & Ideas

Fixing the ‘I Hate Work’ Blues

like partners and coaches than bosses and controllers in the traditional sense. Finally, the most senior executives in the organization should be engaged every day with the first-line: working with them in the marketplace and in customer... View Details

Keywords: by Bill George

21 Jan 2014
First Look

First Look: January 21

Benjamin G., and Michael Luca Abstract—Online marketplaces often contain information not only about products, but also about the people selling the products. In an effort to facilitate trust, many platforms encourage sellers to provide... View Details

Keywords: Sean Silverthorne

24 Mar 2009
First Look

First Look: March 24, 2009

Negotiauctions: New Dealmaking Strategies for a Competitive Marketplace Author:Guhan Subramanian Publication:W.W. Norton & Company, forthcoming Abstract No abstract is available at this time. American Democracy: The Perils of... View Details

Keywords: Martha Lagace

01 Jun 2016
What Do You Think?

When Business Performance Falters, is Culture Change the Fix?

“ it is not an either/or but a coordinated process.” Art Stewart added, “In my view, culture must now be treated as an integrated strategy and viewed as a core asset for contributing to marketplace value and corporate valuation as well as... View Details

Keywords: by James L. Heskett

13 Nov 2000
Research & Ideas

Corporate Venturing: Entrepreneurship on the Inside

said. "If you look at companies like Cisco and others that depend less on R&D, you'll see they have taken a different model in the new economy. They essentially said, 'We will use the innovation in the marketplace, and we will signal to that View Details

Keywords: by Kenneth Liss

08 Sep 2021
Blog Post

Socioeconomic Inclusion at HBS: Joshua Mbanusi (MBA 2021)

administration. After graduating in May, Mbanusi joined Guild Education, an educational technology company facilitating employer-sponsored, debt-free education programs through a curated learning marketplace particularly targeted at... View Details

19 May 2014
Research & Ideas

Why Companies Should Compete for Your Privacy

information to provide." “Focusing on a single revenue source is the most profitable strategy when firms compete for consumer information” It's clear from their research that the marketplace has plenty of room for two types of Internet... View Details

Keywords: by Dina Gerdeman; Consumer Products

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