Publications

29 Aug 2011
Research & Ideas

Decoding Insider Information and Other Secrets of Old School Chums

together. What's more, knowing whether two congressional members went to the same college can help predict the outcome of pending legislation on the Senate floor. “And so we got to thinking, if a school connection makes information flow so easily in informal... View Details

Keywords: by Carmen Nobel; Financial Services

10 Oct 2007
First Look

First Look: First Look: October 10

two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique joint-venture model with SonyBMG Music Entertainment's RCA Music Group, which enabled the nimble record label... View Details

Keywords: Martha Lagace

25 Nov 2014
First Look

First Look: November 25

ratios. Conversely, peer firms identified by Google and Yahoo Finance, as well as product market competitors gleaned from 10-K disclosures, turned in consistently worse performances. We contextualize these results in a simple model that... View Details

Keywords: Carmen Nobel

08 Jul 2014
First Look

First Look: July 8

Your Customer Relationships By: Avery, Jill, Susan Fournier, and John Wittenbraker Abstract—Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are finally allowing marketing... View Details

Keywords: Carmen Nobel

19 Jun 2018
First Look

New Research and Ideas, June 19, 2018

discrimination. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53686 Channeled Attention and Stable Errors By: Gagnon-Bartsch, Tristan, Matthew Rabin, and Joshua Schwartzstein Abstract—A common critique of models... View Details

Keywords: Dina Gerdeman

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

support functions. Rather than dictating the company-level measures down to the operating units, leaders encourage the operating units to define their own strategy—based on local market conditions, competition, operating technologies, and... View Details

Keywords: by Robert S. Kaplan & David P. Norton

January 2024
Case

ECOALF: Fashion for the Future

By: Elizabeth A. Keenan, Diego Aparicio, Carlota Moniz and María José Satrústegui

ECOALF, a Spanish fashion brand and sustainability pioneer, aimed to tackle the industry's challenges of excessive consumption and production. The brand's mission was to create timeless apparel exclusively from recycled and eco-responsible materials, matching the... View Details

July 2000 (Revised September 2005)
Case

BMG Entertainment

By: Jan W. Rivkin and Gerrit Meier

As dramatic changes in technology and customer tastes roil the music industry, the top executives of BMG Entertainment, one of the world's largest record companies, must decide how to organize for digital distribution of music. This case includes a brief history of the... View Details

Keywords: Risk and Uncertainty; Competitive Strategy; Distribution Channels; Organizational Structure; Technological Innovation; Industry Structures; Customer Focus and Relationships; Growth and Development Strategy; Information Technology; Music Industry; Entertainment and Recreation Industry

06 Oct 2014
Research & Ideas

Why Businesses Need a Language Strategy

and some of my other writings have described those. Companies like IBM have dedicated people working on their language strategy, and part of the reason is that they have 420,000 employees, representing 184 languages and 96 nationalities in many View Details

Keywords: Re: Tsedal Neeley

13 Nov 2000
Research & Ideas

Managing to Learn: How Companies Can Turn Knowledge into Action

Nike managers failed to pick up the relevant market signals and learn from them. It took them too long to figure out that consumers wanted something different from what Nike was offering at the time. Unfortunately, Garvin states, this is... View Details

Keywords: by Laurie Joan Aron

September 2000
Teaching Note

MarketSoft TN

By: Joseph B. Lassiter III and John T. Gourville

Teaching Note for (9-800-069). View Details

Keywords: Groups and Teams; Internet and the Web; Product Launch; Distribution Channels; Partners and Partnerships; Growth and Development; Management Practices and Processes

25 Apr 2019
Research & Ideas

Incubators Take Notice: Your Entrepreneurs Are Networking with the Wrong People

School Professor Rembrand M. Koning. Like party guests who refuse to mingle, entrepreneurs tend to gravitate toward people they already know at these programs, especially if they participate as a team, diminishing the learning potential. “These institutions may be... View Details

Keywords: by Danielle Kost

03 Mar 2009
First Look

First Look: March 3, 2009

and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a sales analysis of a leading U.S.... View Details

Keywords: Martha Lagace

September 2023 (Revised August 2024)
Teaching Note

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman

Teaching Note for "On," HBS Case No. 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the Speedboard, and... View Details

September 2023 (Revised September 2023)
Supplement

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman

Slides to support the teaching of the On case, 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the... View Details

07 Aug 2018
First Look

New Research and Ideas, August 8, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54819 Economic Integration and Democracy: An Empirical Investigation By: Magistretti, Giacomo, and Marco Tabellini Abstract—We study whether economic integration fosters the process of democratization and the View Details

Keywords: by Sean Silverthorne

August 2000 (Revised February 2003)
Case

Borders Group, Inc.

By: Zeynep Ton and Ananth Raman

Describes Borders Group, a well-known retail chain, in late 1999 and its traditional strengths and rapid growth in the 1990s. By 1990, however, the company had fallen behind Amazon.com and Barnes & Noble in leveraging the Internet for book retailing, although it... View Details

Keywords: Supply Chain Management; Customer Value and Value Chain; Distribution Channels; Service Operations; Business Growth and Maturation; Economic Growth; Industry Growth; Growth and Development; Internet; Business Model; Order Taking and Fulfillment; Supply and Industry; Retail Industry; Publishing Industry