Publications

Publications

Filter Results: (932) Arrow Down
Filter Results: (932) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 34 of 932 Results →
  • 02 Jun 2014
  • Research & Ideas

Excerpt: ‘A Social Strategy’

these actions actually translate into dollars and cents." That answer usually stops budget increases in their tracks; soon after, social efforts become just another box to check in the company's marketing manual. In the second instance,... View Details
  • 01 Mar 2016
  • News

Case Study: Paper Chase

big byproduct is using this introductory effort to cross-sell consumer use of the product. How many times have we used something at work that we incorporate into our personal lives? Plenty! —Gary Ambrosino (MBA 1988) You may want to View Details
  • 17 Sep 2001
  • Research & Ideas

Is There Help for the Big Ticket Buyer?

important buying episodes. JCR has had a significant effect on the teaching and research directions of marketing departments and on the marketing strategies of major consumer product firms. My vision of... View Details
Keywords: by Max H. Bazerman
  • 06 Jul 2015
  • Research & Ideas

Money and Quotas Motivate the Sales Force Best

just given it—conditional versus unconditional. Doug J. Chung, an assistant professor in the Marketing unit, and Das Narayandas, the James J. Hill Professor of Business Administration, explain what kind of bump managers can expect from... View Details
Keywords: by Roberta Holland; Retail
  • 29 Aug 2006
  • First Look

First Look: August 29, 2006

the firm-size distribution; controlling for level of economic development, regulation, institutional constraints, and other variables that might affect the business environment; and using different empirical specifications. We further explore various View Details
Keywords: Sean Silverthorne
  • November 2000
  • Case

Geocast Network Systems, Inc.

By: Thomas R. Eisenmann, Christina L. Darwall and Elizabeth Kind
Geocast, a venture-backed start-up, had developed innovative technology for "datacasting" broadband information and entertainment content to an external hard drive, where it was cached for later retrieval by a Web-enabled PC. By using terrestrial TV, direct broadcast... View Details
Keywords: Business Model; Customer Value and Value Chain; Entrepreneurship; Venture Capital; Information Management; Technological Innovation; Marketing Channels; Corporate Strategy; Entertainment and Recreation Industry; Web Services Industry
Related
  • Web

Scott D. Cook | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content HBS Entrepreneurs Collection Profiles About This Collection Contact Us Special Collections Search Paul Baier PurchasingCenter.com/Excara Frank Batten Weather Channel Steven B. Belkin Trans National Group (TNG) Hakeem... View Details
  • 21 Oct 2008
  • First Look

First Look: October 21, 2008

door-to-door marketing of a home water purification solution. We find that higher prices screen out those who use the product less. By contrast, we find no consistent evidence of sunk-cost effects. Download the paper:... View Details
Keywords: Martha Lagace
  • 17 Mar 2021
  • Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

for profit margins? The stakes are high. Without a doubt, bringing more customers into online channels offers a great upside. Not only do they contribute to sales today, but they may continue to buy online even after the pandemic.... View Details
Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail
  • October 1994 (Revised July 1995)
  • Case

RCI Master Distributor: Evolution of Supplier Relationships

By: V. Kasturi Rangan
Traces the evolution of RCI as a master distributor from the time it was founded in 1946 until 1994. The second-generation owner of the distribution company faces several challenges unique to the 1990s environment that his father did not face. As Danny Schwartz... View Details
Keywords: Marketing Strategy; Distribution Channels; Problems and Challenges; Relationships; Situation or Environment; Corporate Strategy; Distribution Industry
Related
  • 01 Mar 2004
  • News

Protecting against the Erosion of Brand Value

Innovation, a newsletter from HBS Publishing. “Barnes & Noble’s action indicates that within the publishing area, circumstances have changed, meaning that the power to capture value from a brand will increasingly shift from book publishers such as HarperCollins and... View Details
Keywords: Publishing Industries (except Internet); Information
  • 24 Apr 2012
  • First Look

First Look: April 24

in this organization in whether or not employees are selected via channels that are likely to sort on the alignment of their preferences with organizational objectives. I find that employees selected through such View Details
Keywords: Carmen Nobel
  • 13 Apr 2010
  • First Look

First Look: April 13

balances the four drives while avoiding negative leadership and leaders who are missing the drive to bond. Order the Book: http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470623845.html Market Heterogeneity and Local Capacity... View Details
Keywords: Martha Lagace
  • Profile

Cristina Ros Blankfein

existed.’ We both liked the concept but before getting too married to the idea, we did a pretty good market scan of what the options were out there. When we realized that there wasn’t anything great in the market, we got a lot more... View Details
  • 13 Oct 2003
  • Research & Ideas

How to Pick Managers for Disruptive Growth

stay away from the small business marketspace. The company inked distribution and implementation agreements with the same IT consulting firms that had served as such capable channel partners for SAP's large-company systems. The product,... View Details
Keywords: by Michael Raynor
  • 26 Feb 2013
  • First Look

First Look: Feb. 26

model. The case describes the various marketing channels employed by the BabbaCo team (Search, Email, Social Media, Deal Sites, Affiliates, etc.), including the strategy and effectiveness for each. Readers... View Details
Keywords: Sean Silverthorne
  • 2024
  • Case

EPCorp: What Story Does the Data Tell?

By: Jacob M. Cook
In EPCorp: What Story Does the Data Tell?, the Quick Case begins with Shivani Bahl researching problems with her company's website so that she can begin to analyze which option would help EPCorp most: selling all its products on Amazon or improving its own data... View Details
Keywords: Distribution Channels; E-commerce; Analytics and Data Science; Decision Making
Related
  • 01 Jun 2022
  • News

Case Study: Glass Half Full

can be turned into usable products. The company ships the glasses in carbon-neutral packaging, with an additional carbon offset to guarantee the product’s neutral environmental impact. The market for glassware in the United States... View Details
Keywords: Jen McFarland Flint; Nonstore Retailers; Retail Trade
  • 25 May 2016
  • News

A Focus on Sustainability

Carl Ferenbach (MBA 1972) Carl Ferenbach (MBA 1972), who enjoyed a remarkably successful career in the investment business, has spent much of the last decade focused on his passion for the environment. Channeling his energy, intelligence,... View Details
  • Web

Steven B. Belkin | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content HBS Entrepreneurs Collection Profiles About This Collection Contact Us Special Collections Search Paul Baier PurchasingCenter.com/Excara Frank Batten Weather Channel Steven B. Belkin Trans National Group (TNG) Hakeem... View Details