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Show Results For
- All HBS Web
(850)
- People (1)
- News (164)
- Research (610)
- Events (4)
- Multimedia (1)
- Faculty Publications (230)
- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
that social media users are increasingly attracted to the idea of such a model. But funding it without advertising's help won't be easy. Two digital marketing experts, Harvard Business School professors John Deighton, the Harold M.... View Details
- 20 Feb 2020
- Blog Post
Know Your Audience – Recruiting HBS Students for Technology
Strategy, Marketing & Corporate Relations, Career & Professional Development Molly DeCastro – Recruiting Relations Manager, Career & Professional Development Cathy and Molly work closely with technology companies as they... View Details
Keywords: Technology
- 20 Jan 2022
- Blog Post
Lessons Learned from My HBS Career Journey in Environmental Sustainability
second semester I worked with him to develop a market research report for a battery startup that he was advising. This, along with the conversations I had with CPD Career Coaches Oscar Mak and Ryan Kim, convinced me to pursue an... View Details
- 09 Dec 2014
- First Look
First Look: December 9
as a major threat for startups and small companies; big companies have more financial resources and greater scale, market power, and brand awareness than small ones. However, our research finds that a smaller brand can actually benefit if... View Details
Keywords: Sean Silverthorne
- 02 Sep 2008
- First Look
First Look: September 3, 2008
and the distribution of farm sizes remained extremely unequal. We identify two primary causes for the slow progress of reform: first, the high cost of implementing these programs was a major factor in reducing take-up. On the other hand,... View Details
Keywords: Sean Silverthorne
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
professional esports players and amateur gamers streaming video game play. By year’s end, market analyst Newzoo forecasts, the online global esports audience will reach 385 million people with revenues of nearly $700 million. But if all... View Details
- 30 Jun 2020
- Book
Capitalism Is More at Risk Than Ever
The book Capitalism at Risk first appeared in 2011. The problems it identified with social inequality, global trade strife, and environmental degradation have only accelerated by 2020. The new edition of Capitalism at Risk, subtitled How Business Can Lead, is expanded... View Details
Keywords: by Martha Lagace
- 01 Mar 2006
- News
Drive-In Nation
such a protected market into a wide-open, hypercompetitive environment is a very difficult process.” Today’s headlines confirm that difficulty, as GM and Ford close plants, cut jobs and production, and try to deflect talk of bankruptcy,... View Details
- 09 Jan 2006
- Research & Ideas
What Really Drives Your Strategy?
Professor Bower, since 1970 you have articulated views on the resource allocation process and how it fundamentally shapes corporate strategy. Could you give us a brief overview of the resource allocation process? Bower: Organizations of any View Details
Keywords: by Martha Lagace
- 01 Mar 2008
- News
Innovation, Inc.
coated with chemicals to make analog film. Sales of materials for flat panel displays were ¥140 billion in 2006 (approximately $1.2 billion), with the market expected to double in size by 2009. The company... View Details
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
the key descriptor is not simply a difference in size but rather in kind. We are not referring to every small company, but only to those that have become social icons because an integral part of their distinctiveness and success is rooted... View Details
- 20 Jan 2009
- Research & Ideas
Risky Business with Structured Finance
at Princeton University, the paper analyzes the difficulties of rating structured finance assets and the perils of relying on ratings to determine prices. "We began studying the corporate bond CDO market roughly three years ago and... View Details
- 01 Oct 2002
- News
The Class of 1977
two years at Soldiers Field had prepared us to size up a competitor, motivate employees, and gain market share, but we could not have anticipated the many other ways in which our leadership skills would be... View Details
Keywords: Desmond Wong
- 23 Jul 2001
- Research & Ideas
Looking for CEOs in All the Wrong Places
the role third parties play was inadequate in describing the processes at work in the highly specialized CEO market. The size of the candidate pool, for instance, is often underestimated. If you believe most search firms, in fact, it's a... View Details
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that most startups... View Details
Keywords: by Susan Young
- 01 Feb 2000
- News
Financial Services 24/7
so that it was sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that... View Details
Keywords: Susan Young
- 13 Dec 2016
- First Look
December 13, 2016
exception. Yet providers and payers continue to try to stymie competition. Many are actively pursuing consolidation, buying up market share, and increasing their bargaining power. In this article, the authors argue that health care payers... View Details
Keywords: Carmen Nobel
- 28 Jan 2014
- First Look
First Look: January 28
economic trends a central economic activity and shed light on the mechanics of financial markets by providing a range of statistics and information about individual firms. They also raised questions that are still relevant today. What is... View Details
Keywords: Sean Silverthorne
- 02 Aug 2004
- Research & Ideas
Health Care Research and Prospects
really fascinating because it shows that companies are out there spending a lot on direct-to-consumer advertising. The numbers are huge. What she shows, by and large, is that direct-to-consumer can grow the size of the market, but does... View Details
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
the threshold for research and development (R&D) investment in an economically viable product. Further, the small size of patient populations for orphan drugs, together with the increasing prevalence of biologics among orphan drugs,... View Details
Keywords: Dina Gerdeman