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  • 09 Apr 2001
  • Research & Ideas

The Manager’s Guide to Communicating with Customers Collection

what shoppers do. This observational work is the bread and butter of Paco Underhill, a consultant whose market research firm, Envirosell (New York City), has been studying retail shopper behavior for 20 years. Teach a kid to hammer, and... View Details
Keywords: by Richard Bierck; Retail
  • 13 Mar 2017
  • Research & Ideas

Hiding Products From Customers May Ultimately Boost Sales

attractive one first or second?” Note to readers: As they continue their research, Ferreira and Goh would like to team up with retailers to test their models in real-world settings. If you think your company might benefit from empirical... View Details
Keywords: by Carmen Nobel; Retail; Fashion
  • 04 Feb 2015
  • What Do You Think?

Is There a Stanford-Google-Silicon Valley School of Management?

Summing Up How Transferable is the Google "School of Management"? Responses to this month's column suggest a great deal of respect for what Google's management has been able to achieve, both in terms of a strategy for bringing high-tech services to View Details
Keywords: by James Heskett; Education
  • 31 Mar 2014
  • Research & Ideas

Encouraging Niche Content in an Ad-Driven World

that could also make niche content more profitable, according to researchers Feng Zhu and Monic Sun. "Many media scholars think this revenue model is detrimental to society because it provides incentive for the content provider to produce only popular content that... View Details
Keywords: by Julia Hanna; Information; Publishing; Journalism & News
  • 26 Feb 2018
  • Research & Ideas

The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels

however, listings were sparse by comparison. "It's important to note that not all cities are affected by Airbnb," Farronato says. "In Atlanta or Houston, there are enough hotel rooms to satisfy the demand, so peer hosts don't find it View Details
Keywords: by Dina Gerdeman; Travel
  • 19 May 2014
  • Research & Ideas

Why Companies Should Compete for Your Privacy

competition among firms? In the working paper Competing with Privacy, Ramon Casadesus-Masanell and Andrés Hervás-Drane "consider a market where firms set prices and disclosure levels for consumer information, and consumers observe both... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 23 Jun 2015
  • First Look

First Look: June 23, 2015

service relative to existing competitors in a local market. We provide evidence that these results are due to a sorting effect, whereby firms trade off service quality and price, and in turn, the incumbent attracts service (price)... View Details
Keywords: Sean Silverthorne
  • 05 Feb 2001
  • What Do You Think?

Do MBA Programs Face “The Innovator’s Dilemma”?

"dilution" resulting from the introduction of an online MBA by a highly regarded onsite program, Joshua Doherty questioned the futures of top-tier schools that may lose their ability "to exploit the market power of... View Details
Keywords: by James Heskett
  • 30 Jul 2008
  • Op-Ed

Why the U.S. Should Encourage FDI

emerging markets of China and India—are filled with capital controls and ownership restrictions. How can the United States as a destination end up being so much less attractive despite the relative absence... View Details
Keywords: by Mihir A. Desai
  • 11 Jun 2012
  • Research & Ideas

When Business Competition Harms Society

to go to the unethical facility, with the intention of being passed even though they didn't deserve it. You've got this big orphaned market of customers looking for that. So all of a sudden you might become more lenient to try to View Details
Keywords: by Carmen Nobel; Auto
  • 12 Jun 2006
  • Research & Ideas

The Promise of Channel Stewardship

Most company distribution systems are designed ad-hoc when needed, and serve neither value chain partners nor end users well—just look at the frustrating new-car buying process set up by American auto makers. At the same time, says Harvard Business School View Details
Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products
  • 19 May 2015
  • First Look

First Look: May 19

own brand name. But while American Well attracted some of the largest U.S. health insurers as clients, a surprisingly small number of individual members had actually used the online care service. American Well management believed low... View Details
Keywords: Sean Silverthorne
  • 08 Jul 2014
  • First Look

First Look: July 8

competitors in a local market. We provide evidence that these results are due to a sorting effect, whereby firms trade-off service quality and price, and in turn, the incumbent attracts service (price) sensitive customers in View Details
Keywords: Carmen Nobel
  • 17 Sep 2001
  • Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

article is that if a manufacturer can go direct, then the manufacturer has an instrument that combines advertising, distribution, market research and all of the marketing functions in one. That's... View Details
Keywords: by Martha Lagace; Consumer Products; Retail
  • 10 Dec 2001
  • Research & Ideas

Governance in India and Around the Globe

rather than a cause, of Infosys' decision to adopt world corporate governance standards. The proximate cause of the aspiration to good corporate governance at Infosys, in turn, is its need to attract talent with truly worldwide options,... View Details
Keywords: by Tarun Khanna & Krishna Palepu; Technology
  • 16 Aug 2011
  • First Look

First Look: August 16

incentive scheme over a linear one, even though this reduces pay for many subjects and despite the presence of clear feedback. Additionally, the linear scheme attracts demotivated, underconfident workers who perform below their ability.... View Details
Keywords: Sean Silverthorne
  • 06 Aug 2014
  • Research & Ideas

Climbing Down from the Ivory Tower

Ashraf, an associate professor in the Negotiations, Organizations, and Markets unit at Harvard Business School. “Asking them to apply something that's been generated somewhere else isn't involving them in the process” But there's a dearth... View Details
Keywords: by Carmen Nobel; Education; Health
  • 28 Feb 2005
  • Research & Ideas

Amazon, eBay and the Bidding Wars

lower. But sniping isn't a universal strategy for success, says Roth, who teaches in the School's Negotiation, Organizations & Markets unit. It's all in the rules of the game. On Amazon.com, for example, where end-of-auction deadlines... View Details
Keywords: by Sara Grant; Web Services; Technology
  • 17 May 2010
  • Research & Ideas

What Brazil Teaches About Investor Protection

size of stock markets across countries and on the ownership structure of railways and other companies in France. In one of his books he argues that France was the largest "financial democracy" in the world, because of the large... View Details
Keywords: by Sean Silverthorne; Banking; Financial Services
  • 13 Jan 2014
  • Research & Ideas

How Government Can Restore the Faith of Citizens

be because we mostly notice the things that government gets wrong. "You drive for miles on perfectly paved roads but are outraged when you run into one pothole," says Michael I. Norton, an associate professor in the Marketing... View Details
Keywords: by Michael Blanding
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