Mapping - Publications - Faculty & Research

21 Jul 2003
Research & Ideas

Don’t Get Buried in Customer Data—Use It

that customers have developed based on their experience and emotional connection with a product or brand. Without capturing what is going on inside customers' minds and hearts, ... the picture is incomplete.—Doug Grisaffe, Walker Information A consensus View Details

Keywords: by Jean Ayers

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Educating Leaders - Georges F. Doriot:Educating Leaders, Building Companies, Baker Library, Harvard Business School

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral... View Details

29 Sep 2003
Research & Ideas

Why Managing Innovation is Like Theater

If you don't know where you're going, any map will do.1 This conventional wisdom sounds right to many managers. It highlights the safety of having a clear objective for your management actions. It implies that all management actions are... View Details

Keywords: by Rob Austin & Lee Devin

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HBS Art Program & Collections | Baker Library

generosity of Bridgitt (MBA 1986) and Bruce Evans (MBA 1986) and the establishment of the Bridgitt and Bruce Evans Contemporary Art Fund . A map of the sculpture currently on view on campus is available. The Stamps Reading Room in Baker... View Details

12 Apr 2018
Op-Ed

Op-Ed: The Trouble with Tariffs

side) competing with a lack of an industrial policy (on the US side). Going all the way back to the mid-1980s, the Chinese government has been mapping a pathway for the country to become a modern economy possessing core technological... View Details

Keywords: by Willy C. Shih; Manufacturing; Auto; Steel; Air Transportation; Technology; Telecommunications

26 Sep 2017
Blog Post

A Summer Internship with the International Rescue Committee

resettlement in the US, which made our first task simply mapping out what problem we wanted to solve. Did we care most about employment rates, language outcomes of health and wellness? Fortunately, we had the structure of the... View Details

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Additional Archives - Creating Emerging Markets

Institute of Management Ahmedabad's Archives on India is a digital public good that compiles and maps over 500+ physical and digital archives and repositories relevant to the history and cultural heritage of the Indian subcontinent. This... View Details

01 Feb 2000
News

Better Mousetraps: At Product Design Fair, Student Ideas Get Real

vehicle for the under-24 set, loosely termed "Generation Y." "We're specifically looking at what interior features the younger buyers want," said Bernard. "We wanted to hear the MPD team's ideas and get a perspective from outside Detroit." The GM team's colorful... View Details

Keywords: Margie Kelley

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Medium of Artistic Expression - Edwin H. Land & Polaroid | Harvard Business School

< Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral... View Details

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Wartime Innovation - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral... View Details

01 Jun 2016
News

Ink

Future-proof Handling his first consulting job after years of experience in accounting and academics, Vijay “VG” Govindarajan (MBA 1976, DBA 1978) sat down to sketch out a strategy for his client. Literally written on the back of an envelope, the structure he View Details

28 Apr 2021
Blog Post

Alumni Spotlight: Cissy Chen (MBA 2019)

companies while US doesn’t have these types of companies and therefore the industry-specific materiality map may not be applicable. Another challenge is the lack of data and company disclosure in Asia makes quantitative analysis very... View Details

18 Sep 2006
Research & Ideas

When Words Get in the Way: The Failure of Fiscal Language

map of New York to drive in Los Angeles. As examples, the authors cite the ongoing movement for a U.S. balanced budget amendment; the IMF's use of the deficit to assess fiscal prudence; the Gramm-Rudman-Hollings Act to limit U.S.... View Details

Keywords: by Julia Hanna

19 Aug 2002
Research & Ideas

Here Comes Internet2—Time to Shed Dot Vertigo

Internet2 enjoy real-time access to remote instruments. A lab at the University of Pittsburgh, for instance, handles three-dimensional brain mapping that is "piped in" to various medical schools so students and professors can... View Details

Keywords: by Martha Lagace

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Awards | Social Enterprise | Harvard Business School

of a family member, or friend. All receipts should map to approved budget line items identified in the "Application Status" email. In general conference expenses are rarely eligible for funding. To be considered, the conference must be... View Details

01 Dec 2014
News

Alumni and Faculty Books for December 2014

Products, Companies, and the World—with a Single Step by Mark Hurst and Phil Terry (MBA 1998) (Creative Good Inc.) This book provides a road map for executives and entrepreneurs who want to create better products and services. Using... View Details

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Mobility Policy | About

on campus pathways. Parking & Storage "Parking” for motorized bicycles is only available at the dedicated location near the parking lot (see map below). Improperly stored micromobility devices may be removed by HBS Operations for safety.... View Details

01 Dec 2018
News

Case Study: Your Data, Your Health

challenge to bulletin@hbs.edu From Baker Library | Bloomberg Center: According to Forbes, the healthcare industry is “increasingly recognizing the need to better serve women,” with digital women’s health plays (Femtech) receiving over $1 billion in funding over a three... View Details

Keywords: Jen McFarland Flint

31 Aug 2020
Blog Post

Five Important Steps before Taking the Entrepreneurial Leap

finance. Hilary is focused on ensuring the customer experience is executed flawlessly – from first click to product delivery. Our entrepreneurial journey in some ways can be mapped back to one of the first parties during RC year. We met... View Details

08 Dec 2014
Research & Ideas

A Manager’s Guide to International Strategy

then scale economies have the potential to be an obvious global advantage. Down To Cases The book's case examples and detailed decision-making maps offer a practical guide to some of the complex issues that emerge from doing business... View Details