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Show Results For
- All HBS Web
(940)
- News (177)
- Research (610)
- Events (1)
- Multimedia (4)
- Faculty Publications (240)
- 01 Dec 2015
- News
Sharing Knowledge of Innovation in India
India today that illustrate how rapidly things are changing,” says Tewari, counting among them InMobi, the company he founded, which has grown into the world’s largest independently owned mobile advertising... View Details
- Web
Lehman Brothers Deal Books | Baker Library | Bloomberg Center | Harvard Business School
transactions including mergers, initial and common stock offerings, and debentures. The volumes contain agreements between the sellers and underwriters, prospectuses and other literature advertising an offer, filings of the U.S.... View Details
- 23 Oct 2012
- First Look
First Look: October 23
paper: http://www.whatworksforamerica.org/ideas/inflection-point-new-vision-new-strategy-new-organization/ Customer-Driven Misconduct: How Competition Corrupts Business Practices Authors:Victor Manuel Bennett, Lamar Pierce, Jason A.... View Details
Keywords: Sean Silverthorne
- 28 Oct 2014
- First Look
First Look: October 28
to do so. He has an offer from Havas, a leading global advertising company interested in acquiring V&S, which would give V&S access to unprecedented resources. However, Winsor and the V&S team... View Details
Keywords: Carmen Nobel
- 25 Feb 2020
- News
Case Study: The Credit Bureau
company Mobley to offer an alternative: an affordable way to furnish a home with stylish, quality pieces with a lease of 3 to 12 months, without the burden of ownership. Mobley’s entrée to the $230 billion market for furniture and home... View Details
- 01 Jun 2001
- News
Point, Click, Give: Internet Fuels Philanthropic Fundraising Revolution
shopping mall GreaterGood.com, for example, uses traditional advertising to draw visitors to its site. Charity mall iGive.com, in contrast, relies on its nonprofits to publicize its fundraising opportunities. Most WEBSEs use some... View Details
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
generally worked with the advertising managers. In its early years, the cosmetics company could not afford a large, mass media campaign. Instead, Estée and department store managers sent mailings to targeted... View Details
- 01 Feb 2000
- News
He Begs to Differentiate
operate. As a result, branding becomes more and more important - differentiating what they do and what they sell. That's good for us, because we're in the differentiation business." WPP is one of the world's largest advertising and... View Details
- 08 Dec 2009
- First Look
First Look: Dec. 8
Online Advertising Authors: Benjamin Edelman Publication: HBR Now, HBR Voices (December 2009) Abstract The Internet is sold to advertisers as a highly measurable medium that is the most efficient way to... View Details
Keywords: Martha Lagace
- 14 Jul 2015
- First Look
First Look: July 14, 2015
we find that a candidate's own advertising is more effective than outside advertising, and that advertising and retail campaigning work more favorably towards Republican candidates. In contrast, we find... View Details
Keywords: Sean Silverthorne
- 01 Jun 2016
- News
Alumni and Faculty Books for June 2016
Alumni Books The Founder’s Mentality: How to Overcome the Predictable Crises of Growth by James Allen (MBA 1989) and Chris Zook (Harvard Business Review Press) Based on their decade-long study of companies in more than 40 countries, the... View Details
- Web
Introduction - Photography Collections - Historical Collections
photography between the World Wars, extensive photographic records of the United Fruit Company in South and Central America, advertising images from automobile manufacturers in the 1930s and 40s,... View Details
- Web
Collection Areas | Baker Library
Collection Areas Contemporary Corporate Archives Company archival records are an essential component in fully understanding a corporation’s advance from fledgling entrepreneurial enterprise to industry giant. Baker Library’s growing... View Details
- Web
Introduction - The Message - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
the corporation. As an executive warned at the Association of National Advertisers Convention in 1937, “Every company that fails to do its part in public relations for business contributes [not only] to... View Details
- 13 Feb 2020
- Blog Post
Know Your Audience – Recruiting HBS Students for Manufacturing
manufacturing companies are exceedingly motivated by general management opportunities and are eager to own a P&L. “As students engage with companies, many of which recruit for Leadership Development Programs (LDPs), students want to... View Details
Keywords: Manufacturing
- 06 Apr 2023
- Blog Post
Circularity in Denmark
advertisements include their UN sustainability goals. Lego prominently displays their UN goals on their easily accessible sustainability webpage. Many of the companies we visited and spoke with, including... View Details
- 01 Sep 2004
- News
Charles Stoddard (MBA 1969)
in New York City. It seemed natural. Banking was in my family’s heritage. My next move was unexpected. In the middle of a huge New York City snowstorm, I received an unsolicited offer to join a mutual fund company in Los Angeles. I flew... View Details
Keywords: Finance
- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
hard up that it’s slashing $500,000 a year in office-supply spending. With its shares near a decade low, the New York Times Company now has just 1.33 percent the market capitalization of Google. “Like most print journalists,” wrote Miami... View Details
- 01 Oct 2000
- News
Books
1920–2000: How It Worked, Thomas McCraw, the Isidor Straus Professor of Business History, presents a succinct and insightful analysis of the entrepreneurs and companies that have left their impression on world industry. McCraw examines... View Details
- 30 Jul 2024
- News
Reddit’s Rise
Steve Huffman and Alexis Ohanian in 2005, Reddit had seen its share of CEO turnover as it grappled with questions about how to moderate content and build a sustainable advertising model without crushing the site’s notoriously independent... View Details