Publications

March 2021 (Revised August 2022)
Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal

In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details

Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States

2019
Working Paper

Government Technology Policy, Social Value, and National Competitiveness

By: Frank Nagle

This study seeks to better understand the impact that government technology procurement regulations have on social value and national competitiveness. To do this, it examines the impact of a change in France’s technology procurement policy that required government... View Details

Keywords: Social Value; Competitiveness; Government Administration; Information Technology; Acquisition; Policy; Value

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Derek van Bever is a Senior Lecturer in the General Management Unit of Harvard Business School. He teaches courses in both years of the MBA program (“Leadership and Corporate Accountability” in the first-year required curriculum and “Building and Sustaining a... View Details

October 2020 (Revised March 2022)
Supplement

The What Works Centre: Using Behavioral Science to Improve Social Worker Well-being (B)

By: Ashley V. Whillans and Shibeal O'Flaherty

This case describes the experiences of Michael Sanders—the Chief Executive of the What Works Center for Children’s Social Care—as he led the design and implementation of a program of research aimed at improving the social care system in the United Kingdom (UK) at the... View Details

Keywords: Non-cash Compensation; Behavioral Science; Employees; Well-being; Compensation and Benefits; United Kingdom

October 2020 (Revised March 2022)
Case

The What Works Centre: Using Behavioral Science to Improve Social Worker Well-being (A)

By: Ashley V. Whillans and Shibeal O'Flaherty

This case describes the experiences of Michael Sanders—the Chief Executive of the What Works Center for Children’s Social Care—as he led the design and implementation of a program of research aimed at improving the social care system in the United Kingdom (UK) at the... View Details

Keywords: Non-cash Compensation; Behavioral Science; Employees; Welfare; Compensation and Benefits; Well-being; United Kingdom

February 2002 (Revised March 2002)
Case

India's Intellectual Property Rights Regime and the Pharmaceutical Industry

In 1970, the Indian government significantly revised its patent law, Patents and Design Act of 1911. The 1911 act was enacted when India was a colony of Great Britain, and it was controversial because it led to the total dominance of India's pharmaceutical market by... View Details

Keywords: Patents; Pharmaceutical Industry; Great Britain; India

October 2001 (Revised March 2002)
Case

Siemens AG: Global Development Strategy (A)

By: Stefan H. Thomke and Ashok Nimgade

Describes how Siemens, the German electrical engineering giant, has developed and manages global R&D in its large Information and Communications Networks (ICN) division. In 1994, Siemens opened its Bangalore (India) center, which has now grown into one of its largest... View Details

Keywords: Global Strategy; Research and Development; Cross-Cultural and Cross-Border Issues; Product Development; Telecommunications Industry; Germany; Bangalore

05 May 2021
News

A CEO’s Evolution from Hard Charger to ‘Somebody Who Believes in Human Magic’

Article

'Making Book Against Oneself,' the Independence Axiom, and Non-Linear Utility Theory

By: Jerry R. Green

An individual with known preferences over lotteries can be led to accept random wealth distributions different from his initial endowment by a sequential process in which some uncertainty is resolved and he is offered a new lottery in place of the remaining... View Details

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April 2019 (Revised July 2019)
Case

Aperture Investors

By: Krishna G. Palepu, George Serafeim and David Lane

Aperture Investors is a startup investment firm that seeks to disrupt the asset management industry through competitive differentiation by charging investors primarily when its portfolio managers outperform the marketplace. Headed by Wall Street veteran Peter Kraus and... View Details

Keywords: Business Model; Talent and Talent Management; Investment; Investment Funds; Asset Management; Recruitment; Selection and Staffing; Marketing Channels; Emerging Markets; Partners and Partnerships; Motivation and Incentives; Financial Services Industry

Article

Pride to Cooperate: The Consideration of Pride Promotes Cooperation in a Social Dilemma

By: Anna Dorfman, Tal Eyal and Yoella Bereby-Meyer

In social dilemmas, broad collective interests conflict with immediate self-interests. In two studies, we examine the role of pride in guiding cooperative behavior in a social dilemma. We find that the consideration of pride led to more cooperation compared to the... View Details

Keywords: Social Dilemma; Cooperation; Pride; Joy; Social Emotions

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February 2010 (Revised May 2010)
Case

Bardhaman (A): Shrachi and the West Bengal Housing Board

By: John D. Macomber and Viraal Balsari

A real estate developer decides whether to enter into a public private partnership with the government of West Bengal to develop a township on farmland. The decisions include whether to expand operations from the company's base in Kolkata to Bardhaman, 100 km away;... View Details

Keywords: Development Economics; Growth and Development Strategy; Business and Government Relations; Decisions; Private Equity; Design; Housing; Infrastructure; Projects; Real Estate Industry; West Bengal

June 2007 (Revised March 2008)
Case

Lazard LLC

By: Guhan Subramanian and Eliot Sherman

Describes Lazard's situation in 2001, and supplies context for the subsequent negotiation between its Chairman and his hand-picked successor. In 2001 Lazard, the last of the great investment houses to remain both private and in the control of its founding family, is in... View Details

Keywords: Mergers and Acquisitions; Family Business; Talent and Talent Management; Selection and Staffing; Management Succession; Negotiation Tactics; Financial Services Industry

July 1986 (Revised September 1989)
Case

Sedalia Revisited

The Sedalia Engine Plant was one of the first models of socio-technical work designs. This case is an update of the activities in the plant over its eleven-year history. The main problem facing the third plant manager is a change in world competition and a need to... View Details

Keywords: Organizational Change and Adaptation; Mission and Purpose; Change Management; Manufacturing Industry

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September 1998 (Revised November 1998)
Case

STRIVE

STRIVE provides employment training and placement to chronically unemployed inner-city minority youth and young adults. This case describes STRIVE's creation as a community-based, single-site nonprofit in Harlem in 1984; the development of its service model (short,... View Details

Keywords: Nonprofit Organizations; Growth Management; Employment; Training; Employment Industry