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Show Results For
- All HBS Web
(1,807)
- News (351)
- Research (1,280)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,029)
- July 1997 (Revised February 1998)
- Case
Aladdin Knowledge Systems
By: John A. Quelch
The founder, president, and CEO of a leading software security company has just announced the $5.1 million cash acquisition of a key competitor. As a result, his company becomes the market share leader in Europe and number two in the United States. But now, he and the... View Details
Keywords: Distribution; Marketing; Applications and Software; Globalization; Acquisition; Sales; Information Technology Industry; United States; Europe
Quelch, John A., and Robin Root. "Aladdin Knowledge Systems." Harvard Business School Case 598-018, July 1997. (Revised February 1998.)
- January 1997 (Revised August 2007)
- Case
Computron, Inc. (2006)
By: John A. Quelch
In July 1996, Mr. Thomas Zimmermann, European Manager of Computron, must select a price for a new computer for his largest customer. A rewritten version of an earlier case. View Details
Quelch, John A. "Computron, Inc. (2006)." Harvard Business School Case 597-063, January 1997. (Revised August 2007.)
- October 1995 (Revised October 1995)
- Case
International Marketing Managers (A): Susana Elespuru
By: John A. Quelch
Quelch, John A. "International Marketing Managers (A): Susana Elespuru." Harvard Business School Case 596-010, October 1995. (Revised October 1995.)
- August 1994 (Revised December 1996)
- Case
Astra Sports, Inc. (B)
By: John A. Quelch
Astra executives meet to discuss their options with a Venezuelan company that, for seven years, manufactured and marketed athletic shoes under the Astra name without authorization from Astra. View Details
Keywords: Strategy; Crime and Corruption; Brands and Branding; Manufacturing Industry; Apparel and Accessories Industry; Sports Industry; Venezuela
Quelch, John A. "Astra Sports, Inc. (B)." Harvard Business School Case 595-008, August 1994. (Revised December 1996.)
- October 1993 (Revised December 2003)
- Case
Bausch & Lomb: Regional Organization
By: John A. Quelch
The CEO of Bausch & Lomb is contemplating replacing an international division with three regional divisions to sustain the company's growth, especially in international markets, and to add value to customers. View Details
Keywords: Organizational Change and Adaptation; Marketing Strategy; Organizational Structure; Globalization; Consumer Products Industry
Quelch, John A., and Nathalie Laidler. "Bausch & Lomb: Regional Organization." Harvard Business School Case 594-056, October 1993. (Revised December 2003.)
- July 1993 (Revised June 2000)
- Case
Harlequin Romances-Poland (A)
By: John A. Quelch
Harlequin Enterprises, the world's leading publisher of series romances, has been particularly successful in Poland. The case explores some of the challenges/opportunities of doing business in Eastern Europe and the marketing mix elements necessary for success. View Details
Quelch, John A., and Nathalie Laidler. "Harlequin Romances-Poland (A)." Harvard Business School Case 594-017, July 1993. (Revised June 2000.)
- June 1993 (Revised December 1993)
- Case
Hewlett-Packard Co.: European Remarketing Operation
By: John A. Quelch
Quelch, John A., and Elie Claude Cohen. "Hewlett-Packard Co.: European Remarketing Operation." Harvard Business School Case 593-110, June 1993. (Revised December 1993.)
- June 1993 (Revised July 1996)
- Case
Bajaj Auto Ltd.
By: John A. Quelch
Bajaj Auto Ltd., the world's second-largest manufacturer of two- and three-wheeler vehicles, is facing increasing competition in its domestic Indian market. The case evaluates appropriate marketing responses both in the Indian market and export markets. View Details
Keywords: Competition; Marketplace Matching; Product Development; Product Marketing; Transportation Industry; Manufacturing Industry; Auto Industry; India
Quelch, John A. "Bajaj Auto Ltd." Harvard Business School Case 593-097, June 1993. (Revised July 1996.)
- December 1992 (Revised November 1993)
- Supplement
Ontario Hydro (C)
By: John A. Quelch
Quelch, John A. "Ontario Hydro (C)." Harvard Business School Supplement 593-069, December 1992. (Revised November 1993.)
- August 1989 (Revised May 1990)
- Case
Anheuser-Busch
By: John A. Quelch
Quelch, John A. "Anheuser-Busch." Harvard Business School Case 590-021, August 1989. (Revised May 1990.)
- August 1989 (Revised July 1990)
- Case
Vestron
By: John A. Quelch
Quelch, John A. "Vestron." Harvard Business School Case 590-002, August 1989. (Revised July 1990.)
- August 1988 (Revised November 1989)
- Case
Reebok International Ltd.
By: John A. Quelch
Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details
Keywords: Marketing Strategy; Music Entertainment; Advertising Campaigns; Sports; Advertising Industry; Apparel and Accessories Industry; Sports Industry
Quelch, John A. "Reebok International Ltd." Harvard Business School Case 589-027, August 1988. (Revised November 1989.)
- May 1987
- Background Note
Note on Organizing and Controlling Multinational Operations
By: John A. Quelch
Quelch, John A. "Note on Organizing and Controlling Multinational Operations." Harvard Business School Background Note 587-176, May 1987.
- March 1986 (Revised September 1987)
- Case
United Airlines: Price Promotion Policy
By: John A. Quelch
Quelch, John A. "United Airlines: Price Promotion Policy." Harvard Business School Case 586-089, March 1986. (Revised September 1987.)
- May 1986
- Supplement
General Mills, Inc.: Yoplait Custard-Style Yogurt (B)
By: John A. Quelch
Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market. View Details
Keywords: Food; Product Launch; Product Development; Product Marketing; Food and Beverage Industry; United States
Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (B)." Harvard Business School Supplement 586-088, May 1986.
- September 1985
- Case
H.J. Heinz Co.: Plastic Bottle Ketchup (B)
By: John A. Quelch
The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation. View Details
Keywords: Distribution; Crisis Management; Innovation and Invention; Product Marketing; Food and Beverage Industry
Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup (B)." Harvard Business School Case 586-036, September 1985.
- August 1984 (Revised October 1992)
- Background Note
Product Policy
By: John A. Quelch
Summarizes principal issues involved in product policy. View Details
Quelch, John A. "Product Policy." Harvard Business School Background Note 585-022, August 1984. (Revised October 1992.)
- March 1984 (Revised July 1985)
- Case
Rainbow Systems, Inc. (A)
By: John A. Quelch
Quelch, John A. "Rainbow Systems, Inc. (A)." Harvard Business School Case 584-090, March 1984. (Revised July 1985.)
- March 1984 (Revised November 1988)
- Case
Chemical Bank: The Pronto System
By: John A. Quelch
Quelch, John A. "Chemical Bank: The Pronto System." Harvard Business School Case 584-089, March 1984. (Revised November 1988.)
- March 1984
- Supplement
Clairol Appliance Division: The Skin Machine (B)
By: John A. Quelch
Quelch, John A. "Clairol Appliance Division: The Skin Machine (B)." Harvard Business School Supplement 584-088, March 1984.