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Show Results For
- All HBS Web
(1,823)
- News (351)
- Research (1,280)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,032)
- October 10, 2005
- Article
How Soft Power Is Winning Hearts, Minds and Influence
By: John A. Quelch
Quelch, John A. "How Soft Power Is Winning Hearts, Minds and Influence." Financial Times (October 10, 2005), 17.
- 2016
- Book
Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business
By: John A. Quelch
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.
Consumers, Corporations, and Public... View Details
Consumers, Corporations, and Public... View Details
Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Advertising Industry; Apparel and Accessories Industry; Biotechnology Industry; Communications Industry; Consumer Products Industry; Distribution Industry; Entertainment and Recreation Industry; Food and Beverage Industry; Health Industry; Information Industry; Information Technology Industry; Insurance Industry; Manufacturing Industry; Media and Broadcasting Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; Retail Industry; Technology Industry; Tourism Industry; Transportation Industry; Travel Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
Quelch, John A. Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business. New York: Oxford University Press, 2016.
- June 2015 (Revised May 2017)
- Teaching Note
Philips Healthcare: Marketing the HealthSuite Digital Platform
By: John A. Quelch
- November 2014 (Revised May 2017)
- Teaching Note
Fresno's Social Impact Bond for Asthma
By: John A. Quelch
The case desccribes a social impact bond (SIB) to fund home-based remediation programs designed to reduce asthma attacks among Fresno residents (especially children) and thereby save on health care costs (ambulance callouts, emergency room visits etc.). The case... View Details
- September 2014 (Revised January 2017)
- Teaching Note
Access Health CT: Marketing Affordable Care (A) & (B)
By: John A. Quelch
Keywords: Affordable Care Act (ACA); Marketing Communications; Market Segmentation; Marketing Management; Startup Management; Analysis; Innovation and Invention; Marketing; Measurement and Metrics; Outcome or Result; Performance; Strategy; Health Industry; Insurance Industry; North and Central America
- June 2014 (Revised May 2017)
- Teaching Note
Vision 2020: Takeda and the Vaccine Business
By: John A. Quelch
- January 2011
- Supplement
BBC America Showreel, Fall 2007
By: John A. Quelch
HD-TV ad clips of Fall 2007 television show line up from BBC America. View Details
Keywords: Global Strategy; Television Entertainment; Brands and Branding; Media and Broadcasting Industry; United Kingdom; United States
Quelch, John A. "BBC America Showreel, Fall 2007." Harvard Business School Video Supplement 511-706, January 2011.
- July 2010 (Revised March 2011)
- Supplement
Google in China (C)
By: John A. Quelch
Quelch, John A. "Google in China (C)." Harvard Business School Supplement 511-024, July 2010. (Revised March 2011.)
- February 2008 (Revised August 2011)
- Teaching Note
Charles Schwab & Co., Inc.: The 'Talk to Chuck' Advertising Campaign (TN)
By: John A. Quelch
Teaching Note for [507005]. View Details
- February 2007
- Tutorial
Measuring Marketing Performance
By: John A. Quelch
In many organizations, marketing exists far from the executive suite and the boardroom. This tutorial instructs students how to improve the link between high level corporate strategy and the marketing function. First, students are exposed to three companies in which... View Details
- August 2004 (Revised May 2017)
- Teaching Note
Samsung Electronics Company: Global Marketing Operations
By: John A. Quelch
Teaching Note to (9-504-051). View Details
- August 2004
- Supplement
Interview with Christine Day - Starbucks
By: John A. Quelch
Quelch, John A. "Interview with Christine Day - Starbucks." Harvard Business School Video Supplement 505-705, August 2004.
- July 2003
- Case
CARE USA
By: John A. Quelch
CARE USA is spearheading a rebranding process for the organization. Examines the process and components of the rebranding strategy and its impact on CARE USA's direct mail strategy. Includes color exhibits. View Details
Quelch, John A., and Nathalie Laidler. "CARE USA." Harvard Business School Case 504-007, July 2003.
- May 2003
- Case
International Federation of Red Cross and Red Crescent Societies
By: John A. Quelch
Didier Cherpitel, CEO of the International Federation of Red Cross and Red Crescent Societies (IFRC), is implementing a new strategy that will fundamentally change the role of its International Secretariat. The organization is in the early stages of implementing a best... View Details
Quelch, John A., and Nathalie Laidler. "International Federation of Red Cross and Red Crescent Societies." Harvard Business School Case 503-059, May 2003.
- June 1987
- Supplement
Sales Promotion Management, Video
By: John A. Quelch
Quelch, John A. "Sales Promotion Management, Video." Harvard Business School Video Supplement 887-537, June 1987.
- February 1985
- Supplement
Anderson Clayton Foods: Frederick Avery Interview, Video
By: John A. Quelch
Quelch, John A. "Anderson Clayton Foods: Frederick Avery Interview, Video." Harvard Business School Video Supplement 885-507, February 1985.
- September 1997
- Case
Bayer AG (B)
By: John A. Quelch
Bayer's senior executives detail the communications challenge program that resulted from the company's reacquisition of its brand name and trademark cross, which gave Bayer one name worldwide for the first time since World War I. View Details
Keywords: Globalized Firms and Management; War; Acquisition; Trademarks; Brands and Branding; Communication Strategy; Biotechnology Industry; Pharmaceutical Industry; Germany
Quelch, John A., and Robin Root. "Bayer AG (B)." Harvard Business School Case 598-032, September 1997.
- September 1996 (Revised March 1999)
- Case
EMDICO (A)
By: John A. Quelch
The general manager of Fuji Film's Saudi distributorship must decide on a relaunch strategy for Fuji film and cameras in Saudi Arabia. View Details
Keywords: Multinational Firms and Management; Emerging Markets; Product Launch; Brands and Branding; Manufacturing Industry; Consumer Products Industry; Saudi Arabia
Quelch, John A., and Yoshinori Fujikawa. "EMDICO (A)." Harvard Business School Case 597-029, September 1996. (Revised March 1999.)
- July 1996 (Revised June 1998)
- Case
Gillette Indonesia
By: John A. Quelch
The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. View Details
Keywords: Marketing Strategy; Multinational Firms and Management; Emerging Markets; Forecasting and Prediction; Product Marketing; Manufacturing Industry; Consumer Products Industry; Indonesia
Quelch, John A., and Diane Long. "Gillette Indonesia." Harvard Business School Case 597-009, July 1996. (Revised June 1998.)