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(1,809)
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Show Results For
- All HBS Web
(1,809)
- News (352)
- Research (1,280)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,028)
- October 2007
- Case
Colgate Max Fresh: Global Brand Roll-Out
By: John A. Quelch
In February 2005, Nigel Burton, in his third year as president of global oral care at Colgate-Palmolive Company (CP), had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF), a new toothpaste that had helped drive Colgate to... View Details
Keywords: Marketing Strategy; Product Launch; Global Strategy; Brands and Branding; Consumer Products Industry; Health Industry; China; Mexico
Quelch, John A., and Jacquie Labatt-Randle. "Colgate Max Fresh: Global Brand Roll-Out." Harvard Business School Case 508-009, October 2007.
- August 2007 (Revised September 2008)
- Supplement
Marketing the "$100 Laptop" (B)
By: John A. Quelch
Quelch, John A. Marketing the "$100 Laptop" (B). Harvard Business School Supplement 508-032, August 2007. (Revised September 2008.)
- February 17, 2008
- Article
Family First In Tough Marketing Times
By: John A. Quelch
Quelch, John A. "Family First In Tough Marketing Times." FT.com (February 17, 2008).
- November 2004
- Supplement
Video Supplement for Real Madrid Club de Futbol
By: John A. Quelch
Quelch, John A. "Video Supplement for Real Madrid Club de Futbol." Harvard Business School Video Supplement 505-707, November 2004.
- July 2004
- Supplement
Interview with Dennis Bender Habitat for Humanity International
By: John A. Quelch
Interview with Dennis Bender of Habitat for Humanity International. View Details
Quelch, John A. "Interview with Dennis Bender Habitat for Humanity International." Harvard Business School Video Supplement 505-703, July 2004.
- May 2004 (Revised July 2004)
- Case
IBM On Demand Community
By: John A. Quelch
The vice-president of IBM Corporate Community Relations is developing the launch program for IBM On Demand Community, a suite of 140 technology tools designed to enable IBM employees to assist nonprofit community organizations and schools worldwide. View Details
Quelch, John A. "IBM On Demand Community." Harvard Business School Case 504-103, May 2004. (Revised July 2004.)
- May 2004
- Supplement
Vanguard Group Television Commercials
By: John A. Quelch
Quelch, John A. "Vanguard Group Television Commercials." Harvard Business School Video Supplement 504-812, May 2004.
- June 2003 (Revised October 2003)
- Case
Habitat for Humanity International: Brand Valuation
By: John A. Quelch
Habitat for Humanity underwent a brand valuation study and found that its brand was worth $1.8 billion, equivalent to Starbucks. Senior management reviews the issues facing the organization; students are afforded insights into what drives brand value for a major... View Details
Quelch, John A., and Nathalie Laidler. "Habitat for Humanity International: Brand Valuation." Harvard Business School Case 503-101, June 2003. (Revised October 2003.)
- February 2003
- Case
UNICEF
By: John A. Quelch
In September 2002, Marjorie Newman-Williams, director of communication for UNICEF, is poised to present the results of a two-year rebranding process at the annual meeting of the national committee heads. This case describes the organization and highlights the... View Details
- June 1993
- Supplement
Massachusetts Lottery, The
By: John A. Quelch
Quelch, John A. "Massachusetts Lottery, The." Harvard Business School Video Supplement 593-501, June 1993.
- September 1988
- Supplement
Reebok Commercials--1988, Video
By: John A. Quelch
Set of seven commercials to accompany Reebok International Ltd. View Details
Quelch, John A. "Reebok Commercials--1988, Video." Harvard Business School Video Supplement 889-507, September 1988.
- June 1987
- Supplement
Product Management, Video
By: John A. Quelch
Quelch, John A. "Product Management, Video." Harvard Business School Video Supplement 887-536, June 1987.
- December 1985
- Supplement
H.J. Heinz Co.: Plastic Bottle Ketchup, Video of Commercials
By: John A. Quelch
Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup, Video of Commercials." Harvard Business School Video Supplement 886-527, December 1985.
- November 1985
- Supplement
British Airways, Jim Harris Interview, Video
By: John A. Quelch
Quelch, John A. "British Airways, Jim Harris Interview, Video." Harvard Business School Video Supplement 886-518, November 1985.
- November 1984
- Supplement
Marketing Management: Volume 2, Video
By: John A. Quelch
Quelch, John A. "Marketing Management: Volume 2, Video." Harvard Business School Video Supplement 885-531, November 1984.
- March 1998 (Revised August 1998)
- Case
Pepsi Blue
By: John A. Quelch
Executives at Pepsico are considering a possible redesign of the Pepsi carbonated beverage packages worldwide to give the brand a modern, up-to-date image and "ownership" of the color blue against Coca-Cola's "ownership" of the color red. View Details
Quelch, John A. "Pepsi Blue." Harvard Business School Case 598-097, March 1998. (Revised August 1998.)
- September 1997 (Revised September 1997)
- Case
Koc Holding: Arcelik White Goods
By: John A. Quelch
Management is considering its options for future international expansion. Koc is the dominant supplier of white goods (kitchen appliances) in Turkey and has been increasing its export efforts. As lower import tariffs invite foreign competitors to enter Turkey, Koc must... View Details
Keywords: Expansion; Multinational Firms and Management; Emerging Markets; Consumer Products Industry; Distribution Industry; Turkey
Quelch, John A., and Robin Root. "Koc Holding: Arcelik White Goods." Harvard Business School Case 598-033, September 1997. (Revised September 1997.)
- November 1997 (Revised November 2010)
- Case
Hikma Pharmaceuticals (A)
By: John A. Quelch
The president of a Jordanian pharmaceutical company is contemplating how to further penetrate the U.S. market, either through its own manufacturing and sales efforts, or as a supplier to a third party. View Details
Keywords: Entrepreneurship; Globalized Markets and Industries; Emerging Markets; Expansion; Pharmaceutical Industry; Jordan; United States
Quelch, John A., and Robin Root. "Hikma Pharmaceuticals (A)." Harvard Business School Case 598-019, November 1997. (Revised November 2010.)
- January 1997 (Revised March 1998)
- Case
Oscar Mayer: Strategic Marketing Planning
By: John A. Quelch
The marketing director of Oscar Mayer faces a series of strategic marketing options regarding established and new products, including budget and capacity allocation decisions. View Details
Keywords: Decisions; Marketing Strategy; Product Launch; Product Development; Manufacturing Industry; Food and Beverage Industry; United States
Quelch, John A., Robert Drane, and Dan Kotchen. "Oscar Mayer: Strategic Marketing Planning." Harvard Business School Case 597-051, January 1997. (Revised March 1998.)
- September 1996 (Revised March 1999)
- Case
EMDICO (B)
By: John A. Quelch
Supplements the (A) case. View Details
Keywords: Multinational Firms and Management; Emerging Markets; Product Launch; Brands and Branding; Manufacturing Industry; Consumer Products Industry; Saudi Arabia
Quelch, John A., and Yoshinori Fujikawa. "EMDICO (B)." Harvard Business School Case 597-030, September 1996. (Revised March 1999.)