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Show Results For
-
All HBS Web
(1,813)
- News (350)
- Research (1,280)
- Events (3)
- Multimedia (17)
- Faculty Publications (1,026)
- March 2007
- Supplement
Lenovo: Building a Global Brand--6 Advertisements for Lenovo's Line of ThinkPad Computers
By: John A. Quelch
Quelch, John A. "Lenovo: Building a Global Brand--6 Advertisements for Lenovo's Line of ThinkPad Computers." Harvard Business School Video Supplement 507-715, March 2007.
- March 2007
- Supplement
Lenovo: Building a Global Brand, Video
By: John A. Quelch
Quelch, John A. "Lenovo: Building a Global Brand, Video." Harvard Business School Video Supplement 507-713, March 2007.
- March 2007
- Supplement
Lenovo: Interview with William Amelio, CEO, Lenovo
By: John A. Quelch
Quelch, John A. "Lenovo: Interview with William Amelio, CEO, Lenovo." Harvard Business School Video Supplement 507-709, March 2007.
- August 2003
- Case
Amnesty International
By: John A. Quelch
Amnesty International is a nonprofit human rights advocacy organization. Describes the challenges facing the organization and the role of branding.
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Quelch, John A., and Nathalie Laidler. "Amnesty International." Harvard Business School Case 504-024, August 2003.
- June 2003 (Revised November 2005)
- Case
Peace Winds Japan
By: John A. Quelch
Kensuke Onishi, the young entrepreneurial founder of an international Japanese nongovernment organization specializing in humanitarian relief in emerging economies, is considering its future strategic direction. This case includes extensive commentary on Peace Winds'...
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Keywords:
Emerging Markets;
Entrepreneurship;
Non-Governmental Organizations;
Japan;
Afghanistan;
Iraq
Quelch, John A. "Peace Winds Japan." Harvard Business School Case 503-055, June 2003. (Revised November 2005.)
- June 2003 (Revised March 2006)
- Case
ACCION International
By: John A. Quelch
ACCION International is a major nonprofit player in microfinance. Reviews the organization's history and evolution, details current activities and relationships within its network, and assesses the organization's challenges moving forward.
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Quelch, John A., and Nathalie Laidler. "ACCION International." Harvard Business School Case 503-106, June 2003. (Revised March 2006.)
- September 1997 (Revised October 1997)
- Case
Bayer AG (A)
By: John A. Quelch
Bayer's senior executives convene in Germany to consider submitting a $1 billion bid that would recover the Bayer brand name and trademark cross in North America, both of which were confiscated by the U.S. government after World War I. The group also sets out to assess...
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Keywords:
Management Teams;
Brands and Branding;
War;
Communication;
Trademarks;
Acquisition;
Government and Politics;
Biotechnology Industry;
Pharmaceutical Industry;
Germany;
North America;
United States
Quelch, John A., and Robin Root. "Bayer AG (A)." Harvard Business School Case 598-031, September 1997. (Revised October 1997.)
- October 1995 (Revised January 1998)
- Case
Heineken N.V.: Global Branding and Advertising
By: John A. Quelch
Heineken managers are evaluating the results of the research projects designed to identify the values of the Heineken brand and to translate these into effective advertising messages.
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Keywords:
Value;
Advertising Campaigns;
Globalization;
Brands and Branding;
Food and Beverage Industry
Quelch, John A. "Heineken N.V.: Global Branding and Advertising." Harvard Business School Case 596-015, October 1995. (Revised January 1998.)
- December 1995
- Case
AT&T USADirect In-Language Service: India
By: John A. Quelch
AT&T managers are assessing demand for a soon-to-be launched new operator-assisted, in-language international telephone service from India.
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Keywords:
Communication Technology;
Demand and Consumers;
Emerging Markets;
Product Launch;
Telecommunications Industry;
United States;
India
Quelch, John A. "AT&T USADirect In-Language Service: India." Harvard Business School Case 596-013, December 1995.
- June 1995
- Case
Orbital Sciences Corp.: Pegasus Launch Videotape
By: John A. Quelch
Quelch, John A. "Orbital Sciences Corp.: Pegasus Launch Videotape." Harvard Business School Multimedia/Video Case 595-526, June 1995.
- January 1995
- Case
Societe Generale du Papier
By: John A. Quelch
Quelch, John A., and Carlos G. Sequeira. "Societe Generale du Papier." Harvard Business School Case 595-063, January 1995.
- April 1994
- Supplement
Advertising and Promotion Management, Fourth Edition, Video Index
By: John A. Quelch
Quelch, John A. "Advertising and Promotion Management, Fourth Edition, Video Index." Harvard Business School Video Supplement 594-124, April 1994.
- November 1993 (Revised July 1996)
- Background Note
International Marketing Management Course Bibliography
By: John A. Quelch
Quelch, John A. "International Marketing Management Course Bibliography." Harvard Business School Background Note 594-068, November 1993. (Revised July 1996.)
- November 1993 (Revised November 1994)
- Supplement
OfficePro (B)
By: John A. Quelch
Supplements OfficePro (A).
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Keywords:
Decisions;
Globalized Firms and Management;
Business Subsidiaries;
Supply Chain Management;
Retail Industry;
France
Quelch, John A. "OfficePro (B)." Harvard Business School Supplement 594-054, November 1993. (Revised November 1994.)
- September 1993 (Revised July 1996)
- Case
Weissberg Gmbh
By: John A. Quelch
Quelch, John A. "Weissberg Gmbh." Harvard Business School Case 594-038, September 1993. (Revised July 1996.)
- August 1993
- Case
Nestle S.A.: International Marketing (B)
By: John A. Quelch
Describes organization changes announced by Nestle's chariman in 1991 and updates the description of Nestle's marketing organization.
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Keywords:
Organizational Change and Adaptation;
Marketing Strategy;
Organizational Structure;
Globalization;
Consumer Products Industry;
Food and Beverage Industry;
Switzerland
Quelch, John A. "Nestle S.A.: International Marketing (B)." Harvard Business School Case 594-011, August 1993.
- July 1993
- Supplement
Marketing Management--1993
By: John A. Quelch
Quelch, John A. "Marketing Management--1993
." Harvard Business School Video Supplement 593-511, July 1993.
- May 1993 (Revised July 1995)
- Case
Air Miles
By: John A. Quelch
The chairman and CEO of a U.K.-based frequent buyer travel award program is planning on launching in North America. Management must determine the marketing strategy to be used, specifically how the U.K. program should be altered, whether the U.S. and Canadian markets...
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Keywords:
Marketing Strategy;
Service Delivery;
Market Entry and Exit;
Adaptation;
Product Launch;
Service Industry;
Canada;
United Kingdom;
United States
Quelch, John A. "Air Miles." Harvard Business School Case 593-102, May 1993. (Revised July 1995.)
- April 1993
- Case
Pechazur S.A.
By: John A. Quelch
Quelch, John A. "Pechazur S.A." Harvard Business School Case 593-101, April 1993.