Intention - Publications - Faculty & Research

07 Jul 2015
First Look

First Look: July 7, 2015

biosimilars (BS), which are essentially "me-too" products. There appear to be sound reasons to explore this related diversification: innovation is getting harder, regulators are intent on encouraging BS, and Amgen needs renewed... View Details

Keywords: Sean Silverthorne

03 Apr 2013
What Do You Think?

Will Women Leaders Influence the Way We Work?

them, Sheryl Sandberg (COO) has written a book, Lean In, about which everyone seems to have an opinion. It coincides with the actions of Marissa Mayer to discourage telecommuting at Yahoo!, where she recently became CEO. The intent here... View Details

Keywords: by James Heskett

04 Jan 2012
What Do You Think?

Income Inequality: What’s the Right Amount?

stepped in with the intent of providing an added boost to a remarkable period of economic development by reducing inequality through the distribution of money to one-fourth of that nation's population. In Brazil, the government maintained... View Details

Keywords: by Jim Heskett

01 Aug 2008
What Do You Think?

Has the Time Come for “Stretch” in Management?

when he said, "Stretch ... allows those with the biggest vision to express it in a tangible way However, in my experience, it is also used in the same way the rack was used." Carl Binder pointed out that "... stretch goals have led mostly to View Details

Keywords: by Jim Heskett

30 Jan 2017
News

HBS Deans' Message on White House Travel Ban

concerned that our executive programs — which comprise two-thirds international participants — could see declines in enrollment. Whatever the intention of the order, its implementation has led to disruption and fear, and it undercuts the... View Details

01 Feb 1998
News

Stephen Covey's Successful Habits

Habit 5, which is "Seek first to understand, then to be understood." Most people listen with the intent to reply, not to understand. Once people think they know and stop listening, they're no longer dealing with reality and so their... View Details

2007
Working Paper

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

By: John A. Deighton and Leora Kornfeld

The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details

Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web

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October 1987 (Revised November 1994)
Case

Boston Fights Drugs (A): Designing Communications Research

By: V. Kasturi Rangan

Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details

Keywords: Budgets and Budgeting; Misleading and Fraudulent Advertising; Communication Intention and Meaning; Brands and Branding; Performance Evaluation; Research and Development; Segmentation; Pharmaceutical Industry; Boston

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Content & Community for Students | Social Enterprise | Harvard Business School

by-product, but as an intentional outcome that motivates me to get up and go to work every day. Molly: To me, social enterprise means any organization that purposefully seeks to combine positive social and environmental impact with... View Details

14 May 2009
Sharpening Your Skills

Sharpening Your Skills: Managing Teams

mastery" goals probably lead to better effects than strict "performance" goals. Good people with the best of intentions can focus so much on a stretch goal that they fail to recognize how it leads to unethical behavior and/or excessive... View Details

Keywords: Re: Multiple Faculty

13 Apr 2023
Blog Post

Building a Village: Learning and Living at HBS

wonderful. We all understand the importance of being parents, and we strive to create thoughtful, intentional childhoods for our little ones. My friend Sarah said something to me the other day that struck a chord: "We are changing the... View Details

05 Feb 2009
Research & Ideas

In Praise of Marketing

additional millions of poor people to buy in. As prices have fallen, Asian brands such as Asus and Acer of Taiwan have gained share while IBM sold its PC business to Lenovo. “Critics of marketing tend to overestimate the level of View Details

Keywords: by John Quelch; Advertising

10 Dec 2021
Blog Post

African American Student Union Spotlight on the Midwest

business and leadership experience. How has your experience growing up in the Midwest shaped your values and leadership style? People in the Midwest are genuinely nice and I am extremely grateful to come from a region where kindness is valued. This has shaped me to... View Details

19 Aug 2021
News

A Letter to My White Friends and Colleagues

ex-wife and I with the model that he and she who much is given much is required. They know that they've always had to give back as well. My life has been very intentional relative to giving back and helping others. I believe that every... View Details

16 Jul 2024
Research & Ideas

Weighing Digital Tradeoffs in Private Equity

intent on trimming expenses. So is the investment worth it? Baik and Srinivasan explore this tension in their working paper, “Private Equity and Digital Transformation,” cowritten with Wilbur Chen of the Hong Kong University of Science... View Details

Keywords: by Michael Blanding; Financial Services

22 Jun 2021
Blog Post

Why Many Businesses Are Becoming More Vocal In Support of LGBTQ Rights

operational, and brand impacts. Even tracking legislation can be a challenge, because many measures with discriminatory intent may be worded in confusing ways, as was the case for the 2008 California Marriage Protection Act, and more... View Details

Keywords: All Industries

01 Oct 2002
News

Sam Hayes

their industry and not be seduced in the short term by the extreme competitiveness of the investment banking and securities marketplace. I've seen firsthand how that competitiveness can undermine the best intentions of high-ranking... View Details

Keywords: Garry Emmons

01 Dec 2012
News

Taking Time to Make Time

obligations should be as important to those at the organization's highest levels as it is to middle managers. We often find that work obligations overwhelm our best intentions when it comes to spending time with family. How do you juggle... View Details

Keywords: Time management

13 Mar 2018
First Look

March 13, 2018

evaluating—and helping to redesign—the posting of restaurant hygiene scores on Yelp.com. Implementing a difference-in-differences strategy, we find that posting restaurant hygiene scores on Yelp leads to a 12% decrease in purchase View Details