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  • 26 Mar 2012
  • Research & Ideas

What Neuroscience Tells Us About Consumer Desire

result of neural activity. By attaching electrodes to subjects' heads and evaluating the electrical patterns of their brain waves, researchers can track the intensity of visceral responses such as anger, lust, disgust, and excitement.... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 05 Aug 2008
  • First Look

First Look: August 5, 2008

analyses of data covering 69 two-digit SIC industries at two points in time, 1991 and 1999. Across industries, we find that the likelihood of internalization of advertising services decreases as the size of advertising outlays increase but increases as advertising... View Details
Keywords: Martha Lagace
  • 25 Jul 2017
  • First Look

First Look at New Research and Ideas: July 25, 2017

sales as an engine of growth in the early 2010s, but international sales had also stagnated over the past few years. Wal-Mart's leadership had targeted the rapidly growing e-commerce arena as a strategic priority, but there it faced View Details
Keywords: Carmen Nobel
  • 07 Jun 2017
  • Research & Ideas

How an African History Scholar Became a Modern Righter of Wrongs

conducting intensive field research in rural Kenya and other parts of the former British Empire, argues that there are clear parallels between academic knowledge and business intelligence. Elkins conducting field research in Kiambu, Kenya... View Details
Keywords: by Carmen Nobel
  • 05 Jul 2011
  • First Look

First Look: July 5

technology" is something consumers would value in other domains. In addition, Nanda must decide how to continue marketing Clocky and its successors, given the potential for cannibalization. Clocky's success was largely attributable to the media's View Details
Keywords: Sean Silverthorne
  • 18 Nov 2014
  • First Look

First Look: November 18

However, traditional options for improving the algorithm, such as hiring and training new employees, were time intensive and costly. Hastings decided to improve Netflix's software by crowdsourcing and began planning the Netflix Prize, an... View Details
Keywords: Sean Silverthorne
  • 13 Oct 2010
  • First Look

First Look: October 13, 2010

resorts are themselves environmentally intensive operations. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/611002-PDF-ENG Purchase this supplement (B):http://cb.hbsp.harvard.edu/cb/product/611003-PDF-ENG Purchase this... View Details
Keywords: Sean Silverthorne
  • 14 Sep 2010
  • First Look

First Look: September 14, 2010

provide illustrations from the Toyota Motor Company to show how deliberate perturbation enables efficient exploration in the midst of intense exploitation. Download the paper: http://www.hbs.edu/research/pdf/09-011.pdf Employee Selection... View Details
Keywords: Sean Silverthorne
  • 21 Nov 2006
  • First Look

First Look: November 21, 2006

intense debate about the appropriate level of protection for intellectual property. The Internet provides a natural crucible to assess the implications of reduced protection because it drastically lowers the cost of copying information.... View Details
Keywords: Sean Silverthorne
  • 13 Jan 2015
  • First Look

First Look: January 13

Enforcement By: Heese, Jonas Abstract—I examine whether political pressure by the government as a response to voters' general interest in protecting employment is reflected in the enforcement actions by the Securities and Exchange Commission (SEC). Using labor View Details
Keywords: Sean Silverthorne
  • 12 Sep 2005
  • Research & Ideas

The Broadband Explosion: Thinking About a Truly Interactive World

invitation-only conferences are convened every few years (the one before this one was in 1995); the idea is to bring together a critical mass of the best thinkers in these industries for an intense session of discussion and debate.... View Details
Keywords: by Sara Grant; Technology; Communications; Telecommunications
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

Waze was intensely focused on user growth, and Google’s culture was to build things and then build those things “10x” bigger. How would Eisnor’s team take a free program supported by three people to 500 partners or more? Purchase this... View Details
Keywords: Sean Silverthorne
  • 26 May 2015
  • First Look

First Look: May 26

parents, students, and educators experience the school day. Ventilla focuses on three aspects: 1) using technology to reduce operational costs of the traditional school; 2) intense focus on customer service and reframing school as a... View Details
Keywords: Sean Silverthorne
  • 19 Jan 2022
  • In Practice

7 Trends to Watch in 2022

strain on health care facilities that were inundated with patients requiring intensive treatment. As the first wave of the pandemic subsided, however, several of these temporary changes were reversed or allowed to expire. Now, in early... View Details
Keywords: by HBS News
  • 16 Mar 2010
  • First Look

First Look: March 16

revisiting the issue of what the company should be. Becoming a successful solar cell manufacturer would potentially be much more lucrative than becoming a successful equipment supplier. But, the latter was much less capital intensive and... View Details
Keywords: Martha Lagace
  • 20 Jan 2003
  • Research & Ideas

Fixing Corporate Governance: A Roundtable Discussion at Harvard Business School

and in sync with the larger interests of the nation— Nancy Koehn Nancy Koehn: As a historian, I would note that this is not the first time that Americans have gone through intense questioning about the system and the conduct of its... View Details
Keywords: by Garry Emmons
  • 23 May 2017
  • First Look

First Look at New Ideas and Research: May 23, 2017

intense margin pressure. This case allows students to discuss the keys to Beingmate’s past successes and debate its existing strategy in the context of a very complicated market. One key question is how Beingmate might leverage its... View Details
Keywords: Carmen Nobel
  • 22 Jul 2008
  • First Look

First Look: July 22, 2008

goals has different effects on performance. This paper reports on a longitudinal study of 23 neonatal intensive care units (NICUs) in a structured, quality-improvement program. We test the relationship between collaboration within the... View Details
Keywords: Martha Lagace
  • 02 Oct 2007
  • First Look

First Look: October 2, 2007

catalog and specialty clothing retailer. Highlights the issues involved in financing such a transaction, and then focuses on the operational challenges of turning around the business, and of TPG's intensive involvement in the running of... View Details
Keywords: Martha Lagace
  • 26 Jan 2004
  • Research & Ideas

How Women Can Get More Venture Capital

or at least step back from their intensive careers and for most, the timing coincides with the period when they're just getting to the top in their careers. Women are far more likely than men to make this choice, partly because of the... View Details
Keywords: by Mallory Stark & Martha Lagace

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