Publications

18 Jun 2014
Research & Ideas

Leading Innovation is the Art of Creating ‘Collective Genius’

Sparks" to develop the brand and a plan to change how employees experienced HCL. The group started with an icon, Thambi, which means "brother" in Tamil, symbolizing "the importance of the individual and the... View Details

Keywords: by Kim Girard

01 Nov 2019
News

The Particular Creativity of Dense Urban Neighborhoods

November 2021
Case

The Wolf in Cashmere: LVMH's Bid to Acquire Tiffany

By: Stuart C. Gilson and Sarah L. Abbott

In November 2019, the iconic U.S. jeweler Tiffany agreed to be acquired by the luxury goods conglomerate LVMH. The $16.6 billion transaction was scheduled to close in mid-2020. However, in 2020, the global COVID-19 pandemic took a toll on the luxury goods sector. In... View Details

Keywords: Mergers ＆ Acquisitions; Luxury Brand; COVID-19 Pandemic; Mergers and Acquisitions; Health Pandemics; Lawsuits and Litigation; Consumer Products Industry; United States; Europe

May 2017
Article

When Discounts Raise Costs: The Effect of Copay Coupons on Generic Utilization

By: Leemore S. Dafny, Christopher Ody and Matt Schmitt

Branded pharmaceutical manufacturers frequently offer “copay coupons” that insulate consumers from cost sharing, thereby undermining insurers’ ability to influence drug utilization. We study the impact of copay coupons on branded drugs first facing generic entry... View Details

Keywords: Brands and Branding; Insurance Industry; Pharmaceutical Industry

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30 May 2024
Video

BiGS Voices from Latin America: An Interview with Fernando Assad of Vivenda

16 Mar 2021
News

Employers Must Ensure the Safety of Home Workspaces

September 2009
Case

Culinarian Cookware: Pondering Price Promotion

By: John A. Quelch and Heather Beckham

In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price... View Details

Keywords: Profitability Analysis; Consumer Marketing; Brand Equity; Pricing Policies; Sales Promotions; Small ＆ Medium-sized Enterprises; Decisions; Goals and Objectives; Price; Marketing Strategy; Consumer Behavior; Management Teams; Sales; Brands and Branding; Consumer Products Industry

October 2024 (Revised January 2025)
Case

Citizens of the World: The International Legacy of Gloria von Thurn und Taxis

By: Lauren Cohen, Maximilian Form and Sophia Pan

When her husband passed away and inheritance taxes struck, Princess Gloria von Thurn und Taxis took decisive action to preserve her family’s fortune and legacy. The Thurn und Taxis family, one of Europe’s oldest aristocratic dynasties, had built their wealth through... View Details

Keywords: Family Office; Real Estate; Legacy; International Business; Family Business; Economy; Macroeconomics; Financial Crisis; Financial Liquidity; Investment; Global Strategy; Reputation; Diversification; Wealth; Taxation; Germany

23 Aug 2010
News

Skin of Color in the United States

Beauty Imagined: A History of the Global Beauty Industry

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Estée Lauder, Chanel, L'Oréal, and Shiseido, have imagined beauty for us.... View Details

20 Nov 2010
News

Why are Asian women aspiring to Western ideals of beauty?

19 Apr 2010
Research & Ideas

The History of Beauty

cherished brands of perfume to feminist denunciations of the industry as demeaning to women, there were few studies that treated beauty seriously, as a business. So I saw both... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

Research Summary

The Asymmetric Effect of Discount Retraction on Subsequent Choice

This paper examines the subsequent impact of a temporary price discount on brand preference after the promotion is retracted. Theorizing that price salience has an impact on price sensitivity, we propose that the effects of retracting a discount depend on the promoted... View Details

30 Jun 2011
News

Chinese investment in Europe: Streaks of red

01 May 2019
News

Harvard exhibit details the rise and demise of Lehman Brothers

29 Sep 2016
Video

Oktoberfest: Making Money Off of Tradition

07 Feb 2015
News

The tech invasion of fashion? The flirting has begun.

Unlock the Mysteries of Your Customer Relationships

Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are finally allowing marketing organizations to personalize and manage those relationships. With this new power comes a new challenge: People now expect companies... View Details

January 2010 (Revised December 2012)
Case

Knight the King: The Founding of Nike

By: Noam Wasserman and Kyle Anderson

It had taken Phil Knight 16 long years to build Nike into the number one athletic-shoe company in the country. When Knight had first conceived of the company for an MBA class project, Adidas had had more than 80% market share, but Knight's marketing approach had... View Details

Keywords: Business Startups; Entrepreneurship; Initial Public Offering; Leadership; Growth and Development Strategy; Marketing Strategy; Competitive Advantage; Apparel and Accessories Industry