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Show Results For
- All HBS Web
(1,222)
- People (3)
- News (281)
- Research (708)
- Multimedia (14)
- Faculty Publications (364)
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- 21 Oct 2014
- First Look
First Look: October 21
Abstract—The business case for acting sustainably is becoming increasingly compelling-reducing our global footprint to sustainable levels is the defining issue of our times, and it is one that can only be addressed with the active... View Details
Keywords: Sean Silverthorne
- 08 May 2012
- First Look
First Look: May 8
the unconscious thought condition compared to both conscious thought and mere distraction. As there were no differences in sequence memory for the film, it remains unclear what mechanism was responsible for this effect. These results encourage further research into a... View Details
Keywords: Carmen Nobel
- 17 Jul 2012
- First Look
First Look: July 17
Review 90, nos. 7-8 (July-August 2012) Abstract The article argues that U.S. taxation reform should reduce corporate taxes, incorporate an awareness of the global marketplace, and generate revenue-neutral incentives for innovation.... View Details
Keywords: Sean Silverthorne
- 15 Jan 2013
- First Look
First Look: January 15
Organizing for Society: A Typology of Social Entrepreneuring Models Authors:Mair, Johanna, Julie Battilana, and Julian Cardenas Publication:Journal of Business Ethics Abstract In this article, we use content and cluster analysis on a View Details
Keywords: Sean Silverthorne
- 02 Apr 2014
- What Do You Think?
Has the Post-Capitalist Economy Finally Arrived?
'leadership'." Today's leadership heroes, however, stimulated debate about just what constitutes leadership. It is an important discussion, as several pointed out. Paul Stavrand put it this way: " we need to be concerned about the outcomes of business... View Details
- 19 Jun 2007
- First Look
First Look: June 19, 2007
products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier foods and convenience, and will help extend Barilla's brand identification beyond pasta. However, the new line is a bold... View Details
Keywords: Martha Lagace
- 24 Oct 2017
- First Look
First Look at New Research and Ideas, October 24, 2017
who simultaneously identify with multiple brands they represent to customers, we examine the relationships among identity conflict and enhancement, on the one hand, and objective sales performance, on the other. We find independent... View Details
Keywords: Sean Silverthorne
- 27 Sep 2011
- First Look
First Look: September 27
Even in the absence of national health coverage, the United States became the world's largest prescription drug market and emerged as the global leader in new drug research and testing. With health benefits View Details
Keywords: Sean Silverthorne
- 16 Nov 2009
- Research & Ideas
The Times Captures History of American Business
"Will we make something strong and good and wise out of all the destruction of the past two years?" Koehn is an authority on entrepreneurial leadership and history. Her previous books include Brand New: How Entrepreneurs Earned... View Details
- 09 Feb 2016
- First Look
February 9, 2016
could a small brand compete against a company that had captured the hearts and minds of consumers? Which brand-positioning concept should Paez choose to best capture consumers' attention and interest and compete against TOMS? How would... View Details
Keywords: Sean Silverthorne
- 25 Feb 2014
- First Look
First Look: February 25
affect purchases by endogenizing viewing interest. We find that entertainment has an inverted U-shape relationship with purchase intent. Importantly, we separate entertainment into that which comes before the brand versus that which comes... View Details
Keywords: Sean Silverthorne
- 08 Jul 2008
- First Look
First Look: July 8, 2008
getting locked in. Governance in Global Information Economy Author:F. Warren McFarlan Periodical:China Journal of Information Systems 1, no. 1 (October 2007): 8-15 Abstract In the early 21st century, IT has become more important than... View Details
Keywords: Martha Lagace
- 28 Apr 2010
- Research & Ideas
Earth Day Reflections
produced. Scoring high in all these categories, BMW believes that its reputation as the world's "greenest" car company plays an important role in brand awareness and customer satisfaction, factors that contribute to revenue... View Details
Keywords: by Staff
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
must pay the cost of the marketplace, not the sellers. Sahlman: Scott, can you give us the short version of your career? Randall: After working at Procter & Gamble in brand management and in consumer packaged goods, I got into... View Details
- 10 Mar 2009
- First Look
First Look: March 10, 2009
firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand... View Details
Keywords: Martha Lagace
- 27 Jan 2009
- First Look
First Look: January 27, 2009
to supply beef markets around the world, but it faced a perfect storm of rising feed and fuel prices, a global credit crisis, and industry analysts skeptical about the company's debt load. Purchase the case:... View Details
Keywords: Martha Lagace
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
in hospitals and homes to monitor millions of patients. Philips generates over one-third of its global sales from health care. Other companies like GE and Samsung are also active in health care. These brands... View Details
- 03 Mar 2008
- First Look
First Look: March 4, 2008
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708429 MINI USA: Finding a New Advertising Agency (A) Harvard Business School Case 508-041 Selling an intangible like advertising services is a difficult task. The first step is to understand how View Details
Keywords: Martha Lagace
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details
Keywords: by HBS News
- 19 Jan 2011
- First Look
First Look: Jan. 18
they merely added a new layer of legal obligations for governance without improving the quality of people serving on the boards or changing their behavioral dynamics. The author—formerly the president or chairman of two global financial... View Details
Keywords: Sean Silverthorne