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Show Results For
- All HBS Web
(1,164)
- People (3)
- News (281)
- Research (713)
- Multimedia (14)
- Faculty Publications (359)
- September 1984 (Revised February 1989)
- Case
Benetton (A)
By: James L. Heskett
The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with... View Details
Keywords: Logistics; Brands and Branding; Networks; Production; Marketing Strategy; Globalization; Apparel and Accessories Industry; United States; Europe
Heskett, James L. "Benetton (A)." Harvard Business School Case 685-014, September 1984. (Revised February 1989.)
- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
a tradeoff here, in terms of how similar a product will be around the world and what sort of product range a company will offer," Collis says. Will a company allow for local variation and differences in taste, and what will its differences be, if any, when it comes to... View Details
Keywords: by Julia Hanna
- April 1994
- Supplement
Planet Reebok (B)
By: John A. Quelch
Supplements Planet Reebok (A). View Details
Keywords: Globalization; Advertising Campaigns; Brands and Branding; Apparel and Accessories Industry; Sports Industry; France; Germany; United Kingdom
Quelch, John A. "Planet Reebok (B)." Harvard Business School Supplement 594-095, April 1994.
- September 1996 (Revised March 1999)
- Case
EMDICO (A)
By: John A. Quelch
The general manager of Fuji Film's Saudi distributorship must decide on a relaunch strategy for Fuji film and cameras in Saudi Arabia. View Details
Keywords: Multinational Firms and Management; Emerging Markets; Product Launch; Brands and Branding; Manufacturing Industry; Consumer Products Industry; Saudi Arabia
Quelch, John A., and Yoshinori Fujikawa. "EMDICO (A)." Harvard Business School Case 597-029, September 1996. (Revised March 1999.)
- 16 Apr 2001
- Research & Ideas
Making the Most of Government Upheaval
privatization have created unprecedented opportunities for firms of all sizes and varieties to compete in larger markets than ever before. In the process, a handful of global organizations have risen to replace formerly state-owned... View Details
Keywords: by Nancy O. Perry
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a... View Details
- 01 Sep 2007
- News
Faculty Books
Redefining Global Strategy by Pankaj Ghemawat (HBS Press) Why do so many global strategies fail despite companies’ powerful brands and border-crossing advantages? In this... View Details
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
2018 Redwood City, Stanford Business Books The Gift of Global Talent: How Migration Shapes Business, Economy & Society By: Kerr, William R. Abstract—The global race for talent is on, with countries and... View Details
Keywords: Dina Gerdeman
- 01 Sep 2010
- News
Fair Trade
company, only some brands were thought capable of being globalized. While Lux was a global giant, Unilever’s strategies with its other brands reflected a persistent belief in... View Details
- 19 Apr 2004
- Research & Ideas
Ground-Floor Opportunities for Retail in India
Rangan brought together veterans of the retail world to share strategies for cashing in on what could be a new wave of organized retail in India. The discussion took place April 4 at the India Business Conference at HBS. Kishore Biyani launched the country's first... View Details
- 05 Dec 2013
- What Do You Think?
Is Walmart Defying Economic Gravity?
Summing Up When Does Friction Trump Scale in the Corporate Life Cycle? This month's column raised the issue of size limits on an organization's ability to compete In today's global economy. The specific case in point was Walmart and... View Details
- May 2017 (Revised September 2017)
- Case
Taj Hotels: Leading Change, Driving Profitability
By: Krishna Palepu, Anjali Raina and Rachna Chawla
Rakesh Sarna, MD and CEO of the Indian Hotels Company ltd (IHCL) was faced with the challenge of leading and embedding changes in IHCL to turnaround its trajectory. IHCL and its subsidiaries, headquartered in India, were a venerable hotel chain, collectively known as... View Details
Keywords: Turnaround; Hospitality Industry; Leadership; Brands and Branding; Marketing; Strategy; Globalization; Leading Change; Accommodations Industry; India
Palepu, Krishna, Anjali Raina, and Rachna Chawla. "Taj Hotels: Leading Change, Driving Profitability." Harvard Business School Case 117-061, May 2017. (Revised September 2017.)
- 01 Jun 2009
- News
Alumni Books
multinationals as Bharat Forge, Hindalco, Mahindra, and Suzlon will increasingly be making acquisitions and building their brands in Western markets. This book profiles India’s pioneering multinationals, describing their transformation... View Details
- 01 Dec 2014
- News
Innovation: Frozen Assets
As one of Howard Schultz’s first hires at Starbucks, she spent 20 years revolutionizing the coffee marketplace, eventually running its Asia-Pacific division. At Lululemon, she helped the yoga brand become a $10 billion–plus business by... View Details
Keywords: Janelle Nanos
- Person Page
Read excerpts from DENIAL
The Edifice Complex: Denial at Sears
Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)
From Denial: Why Business... View Details
- Web
Marketing - HBS Online
New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a diverse global network, and a... View Details
- September 2000
- Case
Intellectual Property Exchange (A), The
By: Lynda M. Applegate and Gavin Clarkson
As the marketplace for intellectual assets explodes, the mechanisms for liquidity and exchange have not kept pace. Bryan Benoit, partner at PricewaterhouseCoopers (PwC), believes that he has a solution. Working initially with a shoestring development budget, he has... View Details
Keywords: Global Strategy; Intellectual Property; Knowledge Management; Brands and Branding; Problems and Challenges; Networks; Internet
Applegate, Lynda M., and Gavin Clarkson. "Intellectual Property Exchange (A), The." Harvard Business School Case 801-176, September 2000.
- 11 Jul 2005
- Research & Ideas
The New International Style of Management
different countries. Klump's experience is a reminder of just how complicated, on a personal level, globalization and managing across cultures can be. On the one hand, the world seems small and interconnected, thanks to high-speed... View Details
Keywords: by Garry Emmons
- 01 Sep 2005
- News
London Forum Highlights the Best of HBS
globalized, it’s been Americanized.” If you wanted to build a global brand or service, you had to dominate the U.S. market, he explained. That is rapidly changing with the rise of multinationals in China,... View Details
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
revival band that is promoted from a MySpace site, is a case in point. The site is credited for their explosive global growth, yet the commercial exploitation of the social network is welcomed by fans. In true punk style the band claims... View Details