Publications

Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and... View Details

Web

Courses - Entrepreneurship

for making those decisions. We will also introduce a range of specific tools—including business model design, lean testing, and customer and channel analytics—that are particularly relevant to entrepreneurs, as well as introduce students to the View Details

Web

Global

innovative online programs are focused on business fundamentals and strategy for a worldwide audience. Our faculty have developed these online programs, leveraging the case method learning model, and focusing on active learning and... View Details

03 May 2024
Research & Ideas

How Much Does Proximity Influence Startup Innovation? 20 Meters' Worth to Be Exact

of each firm, including the actual walking distances between offices, to determine if and how much neighboring companies influenced each other’s website technologies, or “tech stack.” A company’s tech stack fundamentally shapes a... View Details

Keywords: by Ben Rand

2016
Book

Strategy Beyond Markets

By: John de Figueiredo, Michael Lenox, Felix Oberholzer-Gee and Rick Vanden Bergh

Strategy beyond markets has been an active area of research inquiry since the early 1990s. Since its inception, the scholarship emanating from this research stream has grown substantially in quantity, quality, and breadth. Likewise, firms across the world have... View Details

Keywords: Strategy

16 Jan 2006
Research & Ideas

What Customers Want from Your Products

understand each of these dimensions, then they can design a product that's precisely targeted to the job. In other words, the job, not the customer, is the fundamental unit of analysis for a marketer who hopes to develop products that... View Details

Keywords: by Clayton M. Christensen, Scott Cook & Taddy Hall; Consumer Products

Web

Strategy - Faculty & Research

fundamental reset. In response, Sen and the leadership team launched #FutureFresenius, a bold transformation plan that began with changes to the company’s structure, portfolio, and financial framework. By early 2024, key structural... View Details

Article

An Evaluation of Money Market Fund Reform Proposals

By: Samuel G. Hanson, David S. Scharfstein and Adi Sunderam

U.S. money market mutual funds (MMFs) are an important source of dollar funding for global financial institutions, particularly those headquartered outside the U.S. MMFs proved to be a source of considerable instability during the financial crisis of 2007–2009,... View Details

Keywords: Balance and Stability; Globalized Markets and Industries; Banks and Banking

16 May 2023
HBS Case

How KKR Got More by Giving Ownership to the Factory Floor: ‘My Kids Are Going to College!’

One thing that stuck with Pete Stavros from the dinner-table conversations of his youth was that capitalism seemed fundamentally broken for his father, who earned an hourly wage working construction. The incentive was not there for... View Details

Keywords: by Avery Forman

Research Summary

Risk Management as a Function of Government

By: David A. Moss

Professor Moss's academic work in this area explores how and why governments manage private-sector risks. Based on historical and institutional research, he argues that risk management constitutes a critical function of government with far-reaching implications. ... View Details

2024
Working Paper

Why Most Resist AI Companions

By: Julian De Freitas, Zeliha Oğuz-Uğuralp, Ahmet Kaan Uğuralp and Stefano Puntoni

Chatbots are now able to form emotional relationships with people and alleviate loneliness—a growing public health concern. Behavioral research provides little insight into whether everyday people are likely to use these applications and why. We address this question... View Details

Keywords: Generative Ai; Chatbots; Artificial Intelligence; Algorithmic Aversion; Lonelines; Technology Adoption; AI and Machine Learning; Well-being; Emotions

SSRN

December 2023
Article

Recover, Explore, Practice: The Transformative Potential of Sabbaticals

By: Kira Schabram, Matt Bloom and DJ DiDonna

Sabbaticals have seen an exponential growth in adoption over the last two decades and are ascribed extensive benefits by employers and employees alike. Little is known, however, about how individuals spend their time or how their experiences impact them after they... View Details

Keywords: Sabbatical; Personal Development and Career; Employees

Register to Read

September 2020
Article

The Rise of the Investor State: State Capital in the Chinese Economy

By: Meg Rithmire and Hao Chen

The nature and extent of the role of the Chinese state in the economy is fundamental to many empirical and theoretical debates about that country’s political economy. We document and explain the rise of a novel form of intervention on the part of the Chinese state: the... View Details

Keywords: China's Political Economy; State Shareholding; State-business Relations; State Capitalism; China's Financial System; Economy; Business and Government Relations; Finance; System; China

2017
Working Paper

Structural Transformation: A Competitiveness-based View

By: Christian H.M. Ketels

Competitiveness research aims to enhance our understanding of the drivers of prosperity differences across locations and of policies that can sustainably raise a location’s prosperity level. The paper outlines key elements of the competitiveness framework and discusses... View Details

Keywords: Competitiveness; Cluster; Development; Growth; Economic Policy; Competition; Development Economics; Economic Growth; Policy

2013
Chapter

Beyond Platinum: Making the Case for Titanium Buildings

By: Jock Herron, Amy C. Edmondson and Robert G. Eccles

Buildings are the nation's greatest energy consumers. Forty percent of all our energy is used for heating, cooling, lighting, and powering machines and devices in buildings. And despite decades of investment in green construction technologies, residential and... View Details

Keywords: Buildings and Facilities; Energy; Attitudes; Environmental Sustainability; Construction Industry; Green Technology Industry; United States

Article

Creating Value in the Age of Distributed Capitalism

By: Shoshana Zuboff

Capitalism is a book of many chapters—and we are beginning a new one. Every century or so, fundamental changes in the nature of consumption create new demand patterns that existing enterprises can't meet. When a majority of people want things that remain priced at a... View Details

Keywords: Value Creation; Economic Systems; Transformation

There is a growing belief that scalable and low-cost AI assistance can improve firm decision-making and economic performance. However, running a business involves a myriad of open-ended problems, making it hard to generalize from recent studies showing that generative... View Details

2016
Chapter

Unpacking the Dynamics of Successful Change: Ten Insights from the Private Sector

By: Rebecca Henderson

Book Abstract: The aim of this book is to catalyze global interest in the pursuit of transformational changes in natural resource and environmental management. It is shown that transformational policy reforms involve fundamental shifts in strategy with far-reaching... View Details

Keywords: Change Management; Environmental Sustainability; Policy; Transformation; Australia; New Zealand; China; United States; Europe; Southeast Asia