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Food
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- December 2006
- Supplement
King Arthur Flour--video
By: Thomas J. DeLong
Keywords: Food and Beverage Industry
- November 2006
- Case
Organics: Coming Center Stage?
By: James E. Austin and Reed Martin
The organics movement has certainly come a long way. From hippie farming communes and a scattering of natural food stores in the 1960s, organics outgrew its origins as a counterculture curiosity of the 1970s to become the fastest growing segment of the food industry in... View Details
- October 2006 (Revised May 2007)
- Case
Academia Barilla
By: David E. Bell and Mary L. Shelman
Barilla, the world's largest pasta company, has introduced a new high-quality, high-priced product line that features a range of authentic Italian food products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier... View Details
- October 2006 (Revised May 2008)
- Supplement
Nestle Milk Districts: China (Abridged)
By: Ray A. Goldberg and Kerry Herman
- October 2006 (Revised August 2007)
- Case
Marketing Chateau Margaux
By: John A. Deighton, Leyland Pitt, Vincent Marie Dessain, Daniela Beyersdorfer and Anders Sjoman
Chateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has never been stronger for the very finest Bordeaux. How should Margaux sustain and grow its business? The Chateau management team is wondering if it can take more... View Details
- September 2006
- Case
Earthbound Farm
By: William A. Sahlman and Alison Berkley Wagonfeld
Describes a set of decisions confronting the senior management of Earthbound Farm, the largest organic produce company in the world. Focuses on what to do with an East Coast distribution center that is losing money but may be useful strategically. View Details
- September 2006
- Teaching Note
Beech-Nut Nutrition Corporation Series (LCA) (TN)
By: Lynn S. Paine and Aldo Sesia
- August 2006
- Case
Dreyer's Slow Churned(TM) Ice Cream
By: Noel H. Watson, Steven C. Wheelwright and Brian DeLacey
Examines capacity forecasting and planning in a complex new product introduction scenario. The introduction at Dreyer's, a large dairy snack manufacturer, involves not only a new product but a new manufacturing process and product package, thus implying a significant... View Details
- August 2006 (Revised July 2008)
- Case
Rwanda and the Thousand Hills Coffee Co.: Breaking New Grounds
By: Geoffrey G. Jones and Michelle McDonald
Examines the strategies of a Boston-based start-up to market Rwandan coffee. Describes the history of the coffee industry, the era of cartelization and the International Coffee Agreement, and the subsequent collapse in producer prices after 1989. Also describes the... View Details
- June 2006
- Teaching Note
Natural Blends, Inc. (TN)
By: H. Kent Bowen
Keywords: Food and Beverage Industry
- June 2006
- Teaching Note
Cola Wars Continue: Coke and Pepsi in 2006 (TN)
By: David B. Yoffie
Teaching Note to 706447. View Details
- May 2006 (Revised April 2009)
- Case
Cola Wars Continue: Coke and Pepsi in 2006
By: David B. Yoffie and Michael Slind
Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their... View Details
- May 2006 (Revised February 2007)
- Background Note
Innocent Drinks (TN)
By: Michael J. Roberts and William A. Sahlman
Teaching Note to (805-031). View Details
Keywords: Food and Beverage Industry
- April 2006
- Case
Big Bazaar
By: Ananth Raman and Laura Winig
Describes a high-growth Indian retailer, Pantaloon Retail (India) Ltd., and two of the company's formats--Big Bazaar and Food Bazaar. Challenges students to debate the company's concept, its strategic decision on how quickly it would like to grow, and some key... View Details
- April 2006
- Teaching Note
Nestle and Alcon - The Value of a Listing (TN)
By: Mihir A. Desai and Kathleen Luchs
Keywords: Food and Beverage Industry
- April 2006
- Teaching Note
Business Plan for Room For Dessert (TN)
By: Michael J. Roberts and Joseph B. Lassiter III
Teaching Note to (899-008). View Details
- April 2006 (Revised April 2008)
- Teaching Note
YUM! Brands, Inc: A Corporate Do-Over (TN)
By: Frances X. Frei and Amy C. Edmondson
Keywords: Food and Beverage Industry
- March 2006 (Revised April 2010)
- Teaching Note
Scharffen Berger Chocolate Maker (A) & (B) (TN)
By: Daniel C. Snow and Steven C. Wheelwright
Keywords: Food and Beverage Industry