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  • All HBS Web  (7,742)
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  • August 2021 (Revised March 2023)
  • Technical Note

Crossing Borders and Cultures: Global Branding

By: Jill Avery and Michael Moynihan
Many of the world's most valuable brands are global in scope. They benefit from shared meanings, systems, and stories across markets, and much of their allure for consumers lies in their "global-ness." Creating value from global brands requires successfully managing... View Details
Keywords: Global Branding; Marketing; Brands and Branding; Globalized Markets and Industries; Supply and Industry; Cross-Cultural and Cross-Border Issues; Value Creation
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Avery, Jill, and Michael Moynihan. "Crossing Borders and Cultures: Global Branding." Harvard Business School Technical Note 522-032, August 2021. (Revised March 2023.)
  • Research Summary

Managers and Employees: Justice at Work

By: Nien-he Hsieh

The employment relationship represents another significant area for managerial decision making. While much of what managers and employees owe one another depends upon mutual agreement, not all of the terms can be specified in advance. Given these conditions, what... View Details

  • 2008
  • Chapter

Business Archives and Overcoming Survivor Bias

By: G. Jones
Among the most longstanding criticisms of business history as an academic discipline is the bias caused towards studying successful firms rather than failures, and the related use of longevity as a major criterion for success. The grand narratives of business history... View Details
Keywords: Business Ventures; Business History; Archives; Failure; Success
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Jones, G. "Business Archives and Overcoming Survivor Bias." In Business Archives. Reflections and Speculations, edited by M. Anson. London: Business Archives Council, 2008.

    International Business and Decentralized Finance

    Over the last decade, the green shoots of a new economic order have emerged as decentralized technologies challenge traditional financial systems. Decentralized finance (DeFi) holds the potential to transform international business (IB) by offering accessible... View Details
    • November 2007 (Revised February 2009)
    • Background Note

    Myths and Lessons of Modern Chinese History

    By: William C. Kirby and Brittany Crow
    China is an ancient civilization, but it is really a very young country. How we understand modern China is rooted in our understanding of history. Thus, the authors examine several myths surrounding important historical themes, including unity, economic and political... View Details
    Keywords: Economic Systems; Globalization; Government and Politics; History; China
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    Kirby, William C., and Brittany Crow. "Myths and Lessons of Modern Chinese History." Harvard Business School Background Note 308-065, November 2007. (Revised February 2009.)
    • Web

    The Five Forces - Institute For Strategy And Competitiveness

    also affect the path of industry competition. Five Forces analysis is essential to anticipate and exploit industry structural change. Related Resources 01 Jan 2008 Harvard Business Review The Five... View Details
    • January 2025
    • Case

    Index and Active Investing: Vanguard and the New Frontier of Active ETFs

    By: Marco Sammon, Luis M. Viceira and Jonathan Kanagasabai
    This case explores Vanguard’s strategic decision-making process as it considers entering the growing market for actively managed exchange-traded funds (ETFs). Set in 2024, the case places students in the position of Rodney Comegys, Vanguard’s global head of the Equity... View Details
    Keywords: Asset Management; Financial Strategy; Investment Funds; Investment Portfolio; Financial Services Industry
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    Sammon, Marco, Luis M. Viceira, and Jonathan Kanagasabai. "Index and Active Investing: Vanguard and the New Frontier of Active ETFs." Harvard Business School Case 225-056, January 2025.
    • 2008
    • Chapter

    Learning in Environmental Policymaking and Implementation

    By: Alnoor Ebrahim
    This paper explores how "learning" occurs in the context of environmental policy formulation and implementation. Rather than viewing policy learning as a rational and technocratic process, the emphasis here is on the political and institutional contexts within which... View Details
    Keywords: Learning; Corporate Accountability; Policy; Government and Politics; Business and Stakeholder Relations; Natural Environment; Power and Influence; South Africa; Brazil
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    Ebrahim, Alnoor. "Learning in Environmental Policymaking and Implementation." In Strategic Environmental Assessment for Policies: An Instrument for Good Governance, edited by Kulsum Ahmed and Ernesto Sanchez-Triana. Washington, D.C.: World Bank, 2008. (Was HBS Working Paper 08-071.)
    • January 2002
    • Article

    Organizational Endowments and the Performance of University Start-ups

    By: Scott Shane and Toby E. Stuart
    The question of how initial resource endowments—the stocks of resources that entrepreneurs contribute to their new ventures at the time of founding—affect organizational life chances is one of significant interest in organizational ecology, evolutionary... View Details
    Keywords: Resource Allocation; Entrepreneurship; Business Startups; Research; Company History; Initial Public Offering; Venture Capital; Financing and Loans
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    Shane, Scott, and Toby E. Stuart. "Organizational Endowments and the Performance of University Start-ups." Management Science 48, no. 1 (January 2002): 154–170. (

    Winner of Greiff Research Impact Award presented by Lloyd Greif Center for Entrepreneurial Studies​

    .)
    • Forthcoming
    • Article

    Geographies of Discontent: Public Service Deprivation and the Rise of the Far Right in Italy

    By: Simone Cremaschi, Paula Rettl, Marco Cappelluti and Catherine E. De Vries
    Electoral support for far-right parties is often linked to geographies of discontent. We argue that public service deprivation, defined as reduced access to public services at the local level, plays an important role in explaining these patterns. By exploiting an... View Details
    Keywords: Election Outcomes; Electoral Behavior; Political Affiliation; Political Culture; Public Service; Political Elections; Policy; Government and Politics; Surveys; Geographic Location; Immigration; Europe; Italy
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    Cremaschi, Simone, Paula Rettl, Marco Cappelluti, and Catherine E. De Vries. "Geographies of Discontent: Public Service Deprivation and the Rise of the Far Right in Italy." American Journal of Political Science (forthcoming). (Pre-published online December 5, 2024.)
    • June 2023
    • Article

    Gaining Organizational Adoption: Strategically Pacing the Deployment of Digital Innovations

    By: Rebecca Karp
    Scholars have long suggested that to foster adoption for their innovative products and services, entrepreneurs should engage with customers to better understand their unmet needs. Yet, customers frequently reside in organizations, and organizational members may not be... View Details
    Keywords: Entrepreneurship And Strategy; Digital Innovation; Healthcare; Work And Organizations; Organizational Adoption; B2B; Customers; Technology Adoption; Innovation Strategy; Organizational Change and Adaptation
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    Karp, Rebecca. "Gaining Organizational Adoption: Strategically Pacing the Deployment of Digital Innovations." Academy of Management Journal 66, no. 3 (June 2023): 773–796.
    • March 2009 (Revised September 2011)
    • Case

    UBS and Auction Rate Securities (A)

    By: Daniel Baird Bergstresser, Shawn A. Cole and Siddharth Bhaskar Shenai
    UBS, a global financial services company, must decide whether to continue to support the market for Auction Rate Securities in the face of a growing financial crisis. These instruments, underwritten by UBS, were marketed to clients as highly liquid and safe... View Details
    Keywords: Cost vs Benefits; Financial Crisis; Asset Pricing; Financial Liquidity; Financial Instruments; Government Legislation; Risk and Uncertainty; Financial Services Industry
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    Bergstresser, Daniel Baird, Shawn A. Cole, and Siddharth Bhaskar Shenai. "UBS and Auction Rate Securities (A)." Harvard Business School Case 209-119, March 2009. (Revised September 2011.)
    • 22 Mar 2023
    • Blog Post

    Decarbonization and Sustainable Production: Immersive Field Course in Denmark and the Netherlands

    that I was never going to put into practice. Nonetheless, I figured I would at least use the skills I gained in school to find a different solution to Nigeria’s energy issues. Hence, I decided to explore a career in management consulting... View Details
    • Forthcoming
    • Article

    Faith and Assimilation: Italian Immigrants in the U.S.

    By: Stefano Gagliarducci and Marco Tabellini
    How do ethnic religious organizations influence immigrant assimilation? To answer this question, we assemble novel data from the Catholic directories to measure the presence of Italian Catholic churches in the US between 1890 and 1920, when four million Italians moved... View Details
    Keywords: Assimilation; Religious Organizations; Immigration; Religion; History; United States
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    Gagliarducci, Stefano, and Marco Tabellini. "Faith and Assimilation: Italian Immigrants in the U.S." Economic Journal (forthcoming). (Pre-published online February 20, 2025. Also available from NBER and featured in NBER Digest and VoxEU.)
    • October 2018
    • Case

    Corruption and Business in Emerging Markets

    By: Geoffrey Jones, Tarun Khanna and Nataliya Langburd Wright
    The case is built around video clips from top business leaders in emerging markets who were interviewed for Harvard Business School’s innovative Creating Emerging Markets oral history project. Corruption is a widespread problem in emerging markets, and this case is... View Details
    Keywords: Crime and Corruption; Emerging Markets
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    Jones, Geoffrey, Tarun Khanna, and Nataliya Langburd Wright. "Corruption and Business in Emerging Markets." Harvard Business School Case 319-054, October 2018.
    • September 2013 (Revised June 2017)
    • Supplement

    IBM and the Reinvention of High School (B): Replicating & Scaling P-TECH and Partners

    By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone
    IBM's Corporate Citizenship office created an innovation in public education through a business-school partnership for widespread replication and diffusion. In 2012, while P-TECH (Pathways in Technology Early College High School) was still in its first year operating,... View Details
    Keywords: Social Enterprise; Partnerships; Innovation; Entrepreneurship; Organizational Change and Adaptation; Leadership; Partners and Partnerships; Social Entrepreneurship; Education; Business and Community Relations; Innovation and Invention; Growth Management; Chicago; Idaho
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    Kanter, Rosabeth Moss, and Ai-Ling Jamila Malone. "IBM and the Reinvention of High School (B): Replicating & Scaling P-TECH and Partners." Harvard Business School Supplement 314-050, September 2013. (Revised June 2017.)
    • March 2025
    • Teaching Plan

    Wasabi Technologies (A) and (B)

    By: N. Louis Shipley and Stacy Straaberg
    Teaching Plan for HBS Case Nos. 823-021 and 825-035. Set in 2019, the “Wasabi Technologies (A)” case centers on Wasabi Technologies (Wasabi), a successful hot cloud storage company based in Boston, Massachusetts. Founder and CEO David Friend is ready to scale the... View Details
    Keywords: Sales; Product Development; Growth and Development Strategy; Business Divisions; Business Strategy; Marketing Strategy; Distribution Channels; Information Technology Industry; United States; Massachusetts; Boston
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    Shipley, N. Louis, and Stacy Straaberg. "Wasabi Technologies (A) and (B)." Harvard Business School Teaching Plan 825-127, March 2025.
    • June 2014
    • Article

    Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves

    By: Benjamin Edelman
    How does online advertising become less effective than advertisers expect and less effective than measurements indicate? The current research explores problems that result, in part, from malfeasance by outside perpetrators who overstate their efforts to increase their... View Details
    Keywords: Online Advertising; Measurement; Mismeasurement; Fraud; Invisible; Digital Marketing; Misleading and Fraudulent Advertising; Marketing Strategy
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    Edelman, Benjamin. "Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves." Journal of Advertising Research 54, no. 2 (June 2014): 127–132.
    • 2024
    • Working Paper

    The Crowdless Future? Generative AI and Creative Problem Solving

    By: Léonard Boussioux, Jacqueline N. Lane, Miaomiao Zhang, Vladimir Jacimovic and Karim R. Lakhani
    The rapid advances in generative artificial intelligence (AI) open up attractive opportunities for creative problem-solving through human-guided AI partnerships. To explore this potential, we initiated a crowdsourcing challenge focused on sustainable, circular economy... View Details
    Keywords: Large Language Models; Crowdsourcing; Generative Ai; Creative Problem-solving; Organizational Search; AI-in-the-loop; Prompt Engineering; AI and Machine Learning; Innovation and Invention
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    Boussioux, Léonard, Jacqueline N. Lane, Miaomiao Zhang, Vladimir Jacimovic, and Karim R. Lakhani. "The Crowdless Future? Generative AI and Creative Problem Solving." Harvard Business School Working Paper, No. 24-005, July 2023. (Revised July 2024.)
    • May 2017
    • Teaching Note

    Hilti Fleet Management (A) and (B)

    By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
    These notes are meant to accompany Hilti Fleet Management (A): Turning a Successful Business Model on Its Head (717-427) and Hilti Fleet Management (B): Towards a New Business Model (717-465).
    This case explores the introduction of fleet management in the... View Details
    Keywords: Hilti; Business Model Innovation; BMI; Fleet Management; Decision-making; Implementation; Power Tools Industry; Europe; Switzerland; Liechtenstein; Business Model; Restructuring; Transformation; Transition; Customer Value and Value Chain; Customer Focus and Relationships; Construction; Innovation and Invention; Leasing; Strategy; Decision Making; Growth Management; Construction Industry; Switzerland; Liechtenstein; Germany; Austria; Europe; United States; Asia; Brazil; China; Latin America; Africa; Japan; Hong Kong; France; Italy; Spain
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    Casadesus-Masanell, Ramon, Oliver Gassmann, and Roman Sauer. "Hilti Fleet Management (A) and (B)." Harvard Business School Teaching Note 717-507, May 2017.
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