Publications

2015
Working Paper

Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser

Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details

Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking

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26 Mar 2014
HBS Seminar

Brian Kahin, MIT

25 Jun 2024
Research & Ideas

How Transparency Sped Innovation in a $13 Billion Wireless Sector

which a supplier could act independently of a buyer. Potential innovations were also achieved through a very specific mechanism: expansion of firms’ ability to do business with others. For instance, when a large Wi-Fi firm opened up, such... View Details

Keywords: by Jay Fitzgerald; Technology

Web

Research Design - Impact Investments

Research Design Research Design The Project on Impact Investments uses multi-method research to build insight that is both expansive in its focus and detailed in its analysis. We combine the study of the larger universe of impact... View Details

Web

Research - Behavioral Finance & Financial Stability

In their model, monetary expansion cannot end secular stagnation in an economy and may have "beggar-thy-neighbor" effects, while large fiscal interventions can eliminate secular stagnation and also carry positive externalities. See... View Details

October 2007 (Revised March 2008)
Case

Dove: Evolution of a Brand

By: John A. Deighton

Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio to cover entries into a number of sectors beyond the original bath soap category. The development causes the... View Details

Keywords: History; Expansion; Marketing Strategy; Social Marketing; Digital Marketing; Brands and Branding; Consumer Products Industry; Beauty and Cosmetics Industry

06 Oct 2016
HBS Seminar

Edward Fertik, Yale University

2024
Case

Christiana Figueres and the Paris Climate Negotiations: Figueres the Negotiator (C)

By: James K. Sebenius, Laurence A. Green, Hannah Riley-Bowles, Lara SanPietro and Mina Subramanian

This three-part, stop action case study, structured for classroom discussion, centers on Harvard’s Program on Negotiation 2022 Great Negotiator, Christiana Figueres, and her efforts as Executive Secretary of the United Nations Framework Convention on Climate Change... View Details

Keywords: Climate Change; Negotiation; Environmental Management; International Relations; Leadership

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November 2016 (Revised September 2018)
Case

Elon Musk's Big Bets

By: David B. Yoffie, Eric Baldwin and Brandon Kaufmann

Between late 2014 and late 2016, Tesla CEO Elon Musk undertook several major, and risky, initiatives that would dramatically expand the scale and scope of Tesla’s business. In late 2014, Tesla began construction on a $5 billion “gigafactory” that would manufacture... View Details

09 Mar 2022
Research & Ideas

War in Ukraine: Soaring Gas Prices and the Return of Stagflation?

and 2000s, and particularly about the expansion of NATO. We are at a genuine impasse, and I fear that a much more thorough and destructive military operation in Ukraine is ahead. Forman: Will this conflict worsen COVID-19 supply chain... View Details

Keywords: by Avery Forman; Energy

January 2020
Case

Hurtigruten: Sailing into Warm Water?

By: Jan W. Rivkin and Kerry Herman

As this case opens in 2019, CEO Daniel Skjeldam and his team have successfully reinvigorated Hurtigruten, a storied but struggling Norwegian ferry and cruise operator, and have established it as the leading provider of polar expedition cruises. They now face a critical... View Details

Keywords: Relative Cost Analysis; Market Attractiveness; Diversification; Decision Making; Expansion; Tourism Industry; Norway

November 2020 (Revised March 2023)
Case

Zipline: The World's Largest Drone Delivery Network

By: Tarun Khanna and George Gonzalez

Zipline established the world's largest logistics network in Rwanda and Ghana by delivering medical supplies to hospitals via automated drones. The company is now looking to expand in the U.S. and partnered with Walmart to expand into home delivery. Zipline must... View Details

Keywords: Drones; Business Startups; Expansion; Growth and Development Strategy; Governing Rules, Regulations, and Reforms; Medical Devices and Supplies Industry; United States; Africa

01 Dec 2023
News

A Continuum of Innovation

As senior associate dean and chair of the MBA Program, Matt Weinzierl has a running list of questions that he and Jana P. Kierstead, the executive director of MBA and Doctoral programs, always keep in mind. They range from the curricular (How can we ensure that the MBA... View Details

Keywords: Jennifer Gillespie

16 Jun 2023
News

On the Move: Adam Laitsas (MBA 2016)

Laitsas will oversee PFL’s expansion plans and grow the sport of mixed martial arts (MMA) throughout the Middle East with the launch of PFL MENA in 2024. Laitsas was previously SVP of Marketing Strategy for Madison Square Garden Sports.... View Details

Keywords: marketing; career changes; mixed martial arts; sports; MENA; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

01 Mar 2024
News

Case Study: Testing the Waters

is exploring options for innovation in an expansive but increasingly competitive market: Cure’s biggest competitor, Liquid I.V., was acquired by Unilever in 2020 and is reportedly closing in on $1 billion in net sales. The most... View Details

Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade

15 Oct 2020
Research & Ideas

IT Job Wages Are No Longer 'Exceptional'

post-doctoral researcher, and Shane Greenstein, the Martin Marshall Professor of Business Administration. The dawn of digital careers Beginning with the invention of the personal computer in the 1980s, IT wages commanded a premium over other STEM salaries. This trend... View Details

Keywords: by Rachel Layne; Information Technology

August 2019 (Revised April 2021)
Case

Zillow Offers: Winning Online Real Estate 2.0

By: Luis Viceira, Marco Di Maggio and Allison Ciechanover

Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically... View Details

Keywords: Real Estate; Corporate Culture; Intermediation; Brokerage; Startup; Evaluating Business Investments; Property; Information Technology; Business Model; Expansion; Business Startups; Real Estate Industry; Media and Broadcasting Industry; United States