Publications

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March 2020
Case

Forbidden City: Launching a Craft Beer in China

By: Christopher A. Bartlett and Carole Carlson

This case describes a difficult choice faced by Victor Wang, Managing Director of Singapore-based Eurasian Brewing Company (EBC), concerning the competing product launch plans of Le Jie, Vice President of EBC's China and East Asian operations, and Vivian Chin, EBC's... View Details

Keywords: Subsidiary Management; Craft Brewing; Strategy; Decision Making; Organizational Structure; Business Model; Growth and Development Strategy; Entrepreneurship; Management Style; Food and Beverage Industry; China; East Asia

2024
Working Paper

Personalization and Targeting: How to Experiment, Learn & Optimize

By: Aurelie Lemmens, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela and Oded Netzer

Personalization has become the heartbeat of modern marketing. Advances in causal inference and machine learning enable companies to understand how the same marketing action can impact the choices of individual customers differently. This article provides an academic... View Details

Keywords: Personalization; Targeting; Experiments; Observational Studies; Policy Implementation; Policy Evaluation; Customization and Personalization; Marketing Strategy; AI and Machine Learning

SSRN

December 2012
Teaching Note

The Paris Opera Hotel (TN)

By: Arthur I Segel

This case provides an introduction to hotel investment, development and management from the perspective of a short term oriented investor group. Students learn that hotels are a unique real estate property type, with performance often tied to the broader economy, and... View Details

Keywords: Real Estate; Hotel; Paris; Business or Company Management; Negotiation; Finance; Accommodations Industry; Real Estate Industry

Career Coach

Jessica Mbaeliachi

Jessica (HBS ’13, University of Illinois, Urbana-Champaign ’05) is currently the Executive Director, Corporate Strategy at Bristol Myers Squibb - based in Princeton, NJ. In this role, she is responsible for overseeing corporate strategy... View Details

Keywords: Emerging Markets; Health Care

January 2008
Article

Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things

By: Clayton M. Christensen, Stephen P. Kaufman and Willy C. Shih

Most companies aren't half as innovative as their senior executives want them to be (or as their marketing claims suggest they are). What's stifling innovation? There are plenty of usual suspects, but the authors finger three financial tools as key accomplices.... View Details

Keywords: Investment; Innovation and Management; Growth and Development Strategy; Business and Shareholder Relations; Prejudice and Bias; Value Creation

Find at Harvard

June 2013 (Revised March 2014)
Case

Kvadrat: Leading for Innovation

By: Boris Groysberg and Sarah L. Abbott

In 2013, Anders Byriel, CEO of the family-owned Danish textiles company, Kvadrat, considered the firm's strategic plan. In 2000, Byriel and Mette Bendix, Kvadrat's Product Director, had taken over management of the company from their fathers, who had founded Kvadrat... View Details

Keywords: General Management; Organizational Behavior; Strategy; Performance Management; Leadership; Business or Company Management; Growth and Development Strategy; Management Practices and Processes; Human Resources; Denmark; Europe; Asia

22 Jan 2008
Research & Ideas

New Challenges in Leading Professional Services

"bifurcated" model? A: The new model (Editor's note: see book excerpt below) was developed by getting under the skin of these organizations and observing, collecting, and then responding with what emerged through our research.... View Details

Keywords: by Sean Silverthorne; Consulting; Accounting; Legal Services

F. Warren McFarlan

Professor McFarlan earned his AB from Harvard University in 1959, and his MBA and DBA from the Harvard Business School in 1961 and 1965 respectively. He has had a significant role in introducing materials on Management Information Systems to all major programs at... View Details

Keywords: communications; computer; e-commerce industry; health care; information; information technology industry; nonprofit industry

12 Apr 2004
Research & Ideas

What Great American Leaders Teach Us

difference in the world. To that end, we search for opportunities to contribute to the study of leadership and the development of content for the MBA Program and various executive education offerings.... View Details

Keywords: by Sean Silverthorne

27 Jun 2007
Lessons from the Classroom

Learning to Make the Move to CEO

You're a successful senior executive with 20, 25 years of experience under your belt. You've made your mark and stand just 1 or 2 rungs from the position of CEO. Now what? As faculty chair of Harvard Business School's Advanced Management... View Details

Keywords: by Julia Hanna; Education

06 Dec 2011
First Look

First Look: Dec. 6

http://hbr.org/2011/12/the-ordinary-heroes-of-the-taj/ar/1 Taking Gender into Account: Theory and Design for Women's Leadership Development Programs Authors:Robin J. Ely, Herminia Ibarra, and Deborah Kolb Publication:Academy of Management... View Details

Keywords: Sean Silverthorne

Gary P. Pisano

Gary Pisano is the Harry E. Figgie, Jr. Professor of Business Administration at the Harvard Business School where he has been on the faculty since 1988. From 2018-2023, Pisano was Harvard Business School’s Senior Associate Dean for Faculty Promotion and... View Details

Keywords: biotechnology; electronics; health care; manufacturing; pharmaceuticals

May 2011 (Revised March 2013)
Case

Marshall & Gordon: Designing an Effective Compensation System (A)

By: Heidi K. Gardner and Kerry Herman

CEO Kelly Browne wrestles with the design of a new compensation system to promote the collaboration and cross-selling necessary for supporting her firm's new strategy. Marshall Gordon International, a global public relations (PR) firm, has recently expanded its service... View Details

Keywords: Change Management; Customer Relationship Management; Compensation and Benefits; Retention; Growth and Development Strategy; Growth Management; Organizational Culture; Partners and Partnerships; Motivation and Incentives; Alignment; Public Relations Industry

04 Mar 2002
Research & Ideas

Don’t Lose Money With Customers

"Firms today have access to a wealth of information about customers and sales prospects," says Narayandas. "Now more than ever before, companies are able to leverage technology to work more closely and to collaborate in new ways with customers—from... View Details

Keywords: by Peter K. Jacobs

Blog

Crossing the Bridge from Program Learning to Practical Application

When you attend an HBS Executive Education program, you never know what opportunities the experience may present. In fact, you could even find yourself becoming part of the teaching team. Ask Deb Barnes, Senior Managing Director of Fund... View Details

James K. Sebenius

JAMES K. (“Jim”) SEBENIUS, is the Gordon Donaldson Professor of Business Administration at Harvard Business School, where he founded the Negotiation unit and teaches advanced... View Details

November 1989 (Revised April 2018)
Case

Automation Consulting Services

By: Robert Simons and Hilary Weston

Illustrates the management control challenges that are associated with rapid growth and geographic expansion. Situated at an offsite Executive Committee Retreat. The three founding partners of a specialized consulting firm are grappling with several difficult questions... View Details

Keywords: Geographic Location; Governance Controls; Policy; Growth and Development Strategy; Management Teams; Expansion; Consulting Industry