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Show Results For
- All HBS Web
(782)
- News (133)
- Research (561)
- Multimedia (2)
- Faculty Publications (332)
- 15 Sep 2015
- First Look
September 15, 2015
downside market risks. Required rates of return in such an equilibrium can dramatically exceed those suggested by traditional models, affecting inference about the attractiveness of these investments. Publisher's link:... View Details
Keywords: Sean Silverthorne
- May 1999
- Background Note
Note on Behavioral Pricing
The note introduces the behavioral or psychological aspects of consumer price acceptance. Begins by reviewing the traditional economic approach to product pricing and consumer price acceptance--namely, that consumers should be willing to purchase anytime a product's... View Details
Keywords: Customer Satisfaction; Decisions; Fairness; Price; Marketing Strategy; Behavior; Perspective; Public Opinion
Gourville, John T. "Note on Behavioral Pricing." Harvard Business School Background Note 599-114, May 1999.
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
provide insights into why and how investors use reported environmental, social, and governance (ESG) information. Relevance to investment performance is the most frequent motivation for use of ESG data followed by client demand and product strategy, bringing change in... View Details
Keywords: Sean Silverthorne
- 22 May 2012
- First Look
First Look: May 22
products for different business contexts requires that a firm deploy different new-product development processes. Products designed for stable and mature end-user markets require a process optimized for control and efficiency. In... View Details
Keywords: Sean Silverthorne
- Web
Departments | Employment
comprised of several areas, including: Development (includes fund raisers, researchers and stewardship) Alumni Relations (includes Alumni Clubs, professional career and development advisors, reunions and events teams) Alumni Marketing &... View Details
- 23 Jan 2007
- First Look
First Look: January 23, 2007
ethical analysis of management decisions, policies, and plans of action. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=307059 Infosys in India: Building a Software Giant in a Corrupt Environment... View Details
Keywords: Martha Lagace
- 01 Apr 1998
- News
World Class Learning
Decisions, as well as the MBA Ethics module. He is faculty chair for the members of the Class of '99 who entered the MBA Program in September 1997. Reiling sees the presence of international students at HBS as a basic necessity in today's... View Details
Keywords: Eileen K. McCluskey
- June 2012
- Article
Pricing to Create Shared Value
By: Marco Bertini and John T. Gourville
Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that... View Details
Keywords: Pricing; Marketing Strategy; Price; Customer Focus and Relationships; Customer Relationship Management; Value Creation; Fairness
Bertini, Marco, and John T. Gourville. "Pricing to Create Shared Value." Harvard Business Review 90, no. 6 (June 2012): 96–104.
- 01 Dec 2022
- News
December 2022 Alumni and Faculty Books and Podcasts
systems built by our forbearers and work toward a more just future. Marketing Alternative Investments: A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds By Hemali Dassani (MBA 1999) and Nandu... View Details
- 11 Apr 2018
- News
The First Five Years: Regan Turner (MBA 2013)
to be service-oriented volunteer leaders in their communities. I want to see our programs expand to markets that we are not yet in. And I want to see our efforts help to change the narrative about America’s veterans; that they are a force... View Details
- 01 Sep 2015
- News
Alumni and Faculty Books for September 2015
work: let people be themselves; practice radical honesty; magnify people’s strengths; stand for authenticity (more than shareholder value); make work meaningful; and make simple rules. Theauthors also provide ways of assessing how a company is doing. Direct View Details
- 01 Dec 2012
- News
From Where We Stand
(in that order), so my first jobs were below the MBA level: market research at Carnation, then media at BBDO. When we moved to New York City, I was offered a position as an account executive at BBDO, but I heard that the previous woman in... View Details
- December 2016 (Revised May 2018)
- Case
Ebony Magazine
By: Steven Rogers and Derrick Jackson
For nearly 75 years, the Johnson Publishing Company has been the most successful African American magazine publisher. Its flagship Ebony magazine was an iconic coffee table fixture for decades in black households of all classes, making founder John H. Johnson... View Details
Keywords: Business Restructuring; Media; Race Characteristics; Social History; Contemporary History; Fairness; Race; Corporate Entrepreneurship; Adaptation; Consolidation; Culture; Brands and Branding; Journals and Magazines; Decisions; Business History; Restructuring; Innovation and Management; Crisis Management; Media and Broadcasting Industry; Journalism and News Industry; Publishing Industry; Chicago
Rogers, Steven, and Derrick Jackson. "Ebony Magazine." Harvard Business School Case 317-043, December 2016. (Revised May 2018.)
- 01 Jun 2002
- News
Faculty Debates Lessons from Enron's Collapse
and Robert Simons. The lively and informative presentations were punctuated by questions from faculty eager to share their own insights or to challenge colleagues' assumptions. The group worked together to assemble the pieces of the Enron puzzle. How could a company... View Details
- 01 Mar 2014
- News
Faculty and Alumni Books for March 2014
and interviews with 91 American media members, this book discusses journalistic values in the digital age, taking a hard look at the ethical challenges of the job while offering hope for the ways journalism can make a difference in... View Details
- 01 Jun 2023
- News
The Exchange: The Tech Leader’s Tightrope
were to decide you’re comfortable sharing data with US government authorities, how comfortable are you sharing the data with the government in China? That’s a huge market for you. How can you say yes to the United States and no to China?... View Details
- 25 Jul 2017
- First Look
First Look at New Research and Ideas: July 25, 2017
doctrine, this essay proposes a synthesizing principle: if the deal process involves an adequate market canvass, meaningful price discovery, and an arms-length negotiation, then there should be a strong presumption that the deal price... View Details
Keywords: Carmen Nobel
- 01 Dec 2007
- News
How Business Schools Lost Their Way
ethical obligation. Business school deans in the early 1930s were determined to finally reach a working consensus about what constituted a professional business education, and to mobilize their institutions on behalf of a nation whose... View Details
- 26 Aug 2013
- Lessons from the Classroom
Built for Global Competition from the Start
Thanks to the Internet, entrepreneurs are no longer confined to a local geography when building a new business—the world can be their market from day one. But building a startup as a global business requires managers with skills and... View Details
- 08 Apr 2014
- First Look
First Look: April 8
examples such as TripAdvisor, Wikipedia, and the New York Times, the authors offer strategies for competing in markets with network effects. New entrants should focus on customer groups that they are uniquely positioned to serve or appeal... View Details
Keywords: Sean Silverthorne