Publications

August 1992 (Revised January 1998)
Case

Nucor at a Crossroads

Nucor is a minimill deciding whether to spend a significant fraction of its net worth on a commercially unproven technology in order to penetrate a large but hitherto inaccessible segment of the steel market. This case is an integrative one designed to facilitate... View Details

Keywords: Market Entry and Exit; Decision Making; Investment; Steel Industry

March 1975 (Revised April 1985)
Case

L'eggs Products, Inc. (Condensed)

Describes designing an advertising or promotion program to sustain the momentum on L'eggs successful market entry. View Details

Keywords: Market Entry and Exit; Advertising Campaigns; Consumer Products Industry

08 Jan 2008
First Look

First Look: January 8, 2008

Financing Constraints, and Entrepreneurship Authors:William R. Kerr and Ramana Nanda Abstract We study how US branch-banking deregulations affected the entry and exit of firms in the non-financial sector using establishment-level data... View Details

Keywords: Martha Lagace

01 Sep 2012
News

Muhammad Yunus Visits HBS

where diseases gain entry to the body through bare feet. To combat malnutrition, Yunus worked with Groupe Danone to manufacture a low-cost, fortified yogurt that is sold door-to-door. Ventures such as these, whose only goal is to solve... View Details

Keywords: Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

November 1986 (Revised April 1993)
Case

Fox Broadcasting Co.

Describes an attempt by Fox Broadcasting to enter the U.S. television broadcasting industry as a fourth network. Intended to integrate the analysis of major investment decisions with business strategy. Leads to a discussion of the investment decision based on industry... View Details

Keywords: Competition; Market Entry and Exit; Business Strategy; Media and Broadcasting Industry; United States

21 Sep 2015
News

Helping Japan Build a Strong Economic Future

As a trade negotiator, economic official, and scholar, Naoko Munakata (MBA 1990) has been immersed in Japan’s economic revitalization effort for the last 25 years. In 2013, as director-general for trade policy in Japan, she helped to pave the way for her nation’s View Details

01 Dec 1997
News

1997 Placement Data Reflect January Cohort's Success

As with any new endeavor, the School's recent introduction of a year-round calendar - with two entry dates, September and January, for each MBA class - posed some unique challenges and uncertainties. One issue of particular interest among... View Details

01 Jun 1997
News

MBA Program:Rapid Innovation in '96

expand its pool of women, minority, and international applicants. Toward that end, the Women's Student Association, for example, is helping MBA Admissions identify women who might not otherwise consider HBS in their career plans. Multiple View Details

10 Aug 2015
News

Seeding a Better Future for Colombia

format when he served as his country’s pavilion director during the Shanghai Expo, in 2009. The experience led to his leadership role as commissioner general for Colombia at Expo Milano 2015. This year’s Milan gathering runs through October and includes View Details

March 2002 (Revised May 2002)
Case

Genzyme: Engineering the Market for Orphan Drugs

Genzyme has made money with external technology in orphan drug markets generally considered to be too small to be attractive to other drug companies. Now competition is entering these same markets, placing Genzyme's business model under new pressures. View Details

Keywords: Business Model; Information Technology; Market Entry and Exit; Biotechnology Industry; Pharmaceutical Industry

September 2003 (Revised June 2007)
Case

Virgin Mobile USA: Pricing for the Very First Time

Dan Schulman, the CEO of Virgin Mobile USA, must develop a pricing strategy for a new wireless phone service targeted toward consumers in their teens and twenties, many of whom are believed to have poor credit quality and uneven usage patterns. Contrary to conventional... View Details

Keywords: Price; Market Entry and Exit; Wireless Technology; Telecommunications Industry; United States

27 Oct 2009
First Look

First Look: October 27

to the emerging literature on open and distributed innovation by demonstrating the value of openness, at least narrowly defined by disclosing problems, in removing barriers to entry to non-obvious individuals. We also contribute to the... View Details

Keywords: Martha Lagace

24 Apr 2019
Blog Post

2019 New Venture Competition Student and Alumni Journeys

Enterprise Track provides an opportunity for eligible graduate students across Harvard University to explore social entrepreneurship and test ideas for social innovation in a rigorous and supportive environment. Social Enterprise Track View Details

01 Oct 2000
News

MBA Cohorts Will Merge Next Year

After a scheduled review of the five-year-old practice of admitting both September and January cohorts of each MBA class, the School has decided to admit all new MBA candidates in a single September entry date, beginning with students... View Details

01 Jun 2010
News

HBS Seeks Deeper Ties with China

opportunity in deepening our understanding of China’s businesses and business practices.”Added McFarlan: “The center dramatically lowers the barrier to entry for HBS faculty to do case development and research in China.” Thirty HBS... View Details

14 Aug 2018
First Look

First Look at New Research and Ideas, August 14, 2018

government intervention, two of the principal forces that influence variation in firm profitability. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54835 forthcoming Journal of Economics & Management Strategy Friends or Foes? Examining Platform... View Details

Keywords: by Sean Silverthorne

September 2002 (Revised June 2003)
Case

Formula One Motor Racing

By: Tarun Khanna, Kartik Varma and David Lane

Documents the entrepreneurial efforts of a single individual to bring together car and engine manufacturers, local circuit owners and promoters, advertisers, drivers, and fans in the creation of one of the biggest markets for world sports. View Details

Keywords: Market Entry and Exit; Entrepreneurship; Sports; Globalized Markets and Industries; Sports Industry

April 1993 (Revised February 1998)
Case

Pechazur

By: John A. Quelch

Explores the issues and opportunities facing a company from a developing country, exporting and marketing to developed-country markets. Brings to light the key success factors necessary to operate within a developing economy environment. View Details

Keywords: Market Entry and Exit; Developing Countries and Economies; Africa