Publications

06 Sep 2022
Blog Post

Student Spotlight: Summer Internships in Business & Environment

alternatives to factory-farmed meat. They are recreating muscle fiber structure using plant ingredients and building a food and material science innovation platform that will... View Details

April 2025
Case

Netflix in 2024

By: Jan Rivkin and David Allen

In 2024, Netflix appeared to emerge victorious from the “streaming wars” that it had waged in recent years with the likes of Disney, Warner Bros. Discovery, Apple, and Amazon. What had allowed Netflix not only to succeed in the streaming wars but also to thrive for... View Details

Keywords: Entertainment; Film Entertainment; Television Entertainment; Digital Platforms; Internet and the Web; Organizational Culture; Strategy; Adaptation; Business Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States

13 Oct 2009
Research & Ideas

7 Lessons for Navigating the Storm

take the global economic crisis, or any other crisis, and turn it into an opportunity to transform your markets and your company? Here are 7 steps to keep your organization focused on winning the depth of... View Details

Keywords: by Martha Lagace

Web

Winners & Runners-Up | New Venture Competition

online magazine and store to purchase full-size products. Palliative Care of America David Matly Michael Matly Business Track Runner-Up Palliative Care of America provides the best quality of life for seriously View Details

March 2002 (Revised July 2002)
Case

TiVo in 2002: Consumer Behavior

Brodie Keast is anxious to understand the sharp contrast between the inertia of prospects and the deep emotional response shown by converted users of TiVo. After an overview of the company's situation and problems, the case focuses on different kinds of data (sales... View Details

Keywords: Consumer Behavior; Television Entertainment; Entertainment and Recreation Industry

04 Oct 2011
First Look

First Look: October 4

the right way to proceed? Designed to help students understand the decisions that helped propel Lady Gaga into one of the entertainment world's biggest names. Written from the perspective of her manager, the case provides rich insights... View Details

Keywords: Sean Silverthorne

March 2008 (Revised September 2008)
Case

FREEJ

By: Joseph B. Lassiter III and Firas Alkhatib

Mohammed Harib placed his phone on the desk in front of him. As he sat back in his chair and looked out the window, he began to take stock of how his life had taken such a dramatic path over the last few years. Life was good for the founder and CEO of Lammtara... View Details

Keywords: Animation Entertainment; Entrepreneurship; Emerging Markets; Opportunities; Entertainment and Recreation Industry; Arabian Peninsula; United Arab Emirates

September 2024 (Revised December 2024)
Case

Ming Min Hui at Boston Ballet

By: Edward H. Chang, David Allen and Annelena Lobb

This case asks how Ming Min Hui, the newly appointed executive director of Boston Ballet, should ensure that the company stays true to its art form yet relevant to its times. Hui stood out among ballet leaders as a young, Asian American woman with a Harvard Business... View Details

Keywords: Arts; Change; Diversity; Gender; Race; Theater Entertainment; Leadership; Management; Nonprofit Organizations; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States; Massachusetts; Boston

February 1999 (Revised August 1999)
Case

Michael Brown: Negotiating Slots at Foxwoods (B)

By: James K. Sebenius

The approach taken by Michael Brown and Governor Lowell Weicker and the means by which the agreement's sustainability was enhanced in the face of attacks by other gaming operators are detailed. View Details

Keywords: Games, Gaming, and Gambling; Agreements and Arrangements; Government and Politics; Entertainment and Recreation Industry; Connecticut

May 2017
Case

Street League Skateboarding

By: Robert F. Higgins and Christine Snively

In 2013, Street League Skateboarding, a professional skateboarding league founded in 2010, just concluded its annual Street League World Tour. The growing action-sports property had purchased time on ESPN2 to air its events, and though ESPN was the most-watched sports... View Details

Keywords: Entrepreneurship; Television Entertainment; Sports; Product Launch; Sports Industry; Sports Industry; United States

November 1995 (Revised March 2000)
Case

Jurassic Park

By: John A. Quelch

Managers at MCA/Universal Merchandising are reviewing worldwide merchandising and licensing arrangements for the movie Jurassic Park. View Details

Keywords: Commercialization; Globalization; Film Entertainment; Brands and Branding; Entertainment and Recreation Industry

Web

Marketing Awards & Honors - Faculty & Research

Amsterdam in 2018. Anita Elberse : Received the inaugural "PlayMakeHers" award for "contributions within the sports and entertainment industry," voted on by female sports and... View Details

01 Mar 2010
News

John Crowley’s Extraordinary Measures

FAMILY PORTRAIT: John and Aileen Crowley with Megan, John Jr., and Patrick. When John Crowley (MBA ’97) flew to Portland, Oregon, last spring to watch the filming of a movie about his life, what he saw was... View Details

Keywords: Sarah Auerbach; Motion Picture and Sound Recording Industries; Motion Picture and Sound Recording Industries; Motion Picture and Sound Recording Industries; Motion Picture and Sound Recording Industries

July 2004 (Revised July 2005)
Case

Activision: The 'Kelly Slater's Pro Surfer' Project

By: Alan D. MacCormack, Enrico D"Angelo and Kerry Herman

Mike Ward, the producer in charge of developing the Kelly Slater's Pro Surfer game for Activision, must decide whether to launch the game in time for the 2002 Christmas season. Complicating his decision are the lukewarm response from consumers to TV test spots of the... View Details

Keywords: Games, Gaming, and Gambling; Product Development; Customer Satisfaction; Projects; Business or Company Management; Product Launch; Marketing Strategy; Decision Choices and Conditions; Industry Structures; Innovation Strategy; Entertainment and Recreation Industry; United States

May 2002 (Revised May 2003)
Case

Performance Indicator

Performance Indicator is a start-up that holds patents on the use of color-change technology to indicate when golf balls have been damaged by exposure to water. Because golfers put two to five used golf balls into play for every one new ball they buy, the used golf... View Details

Keywords: Information Technology; Patents; Entrepreneurship; Sports; Sports Industry; Sports Industry