Publications

November 1997 (Revised December 1999)
Case

Cinemex

By: James L. Heskett

The founders of Cinemex, the largest capitalized venture start-up in Mexican history, are debating several issues concerning the operations of their new chain of motion picture theatres in Mexico City. The first concerns whether some seats should be left unsold to... View Details

Keywords: Business Startups; Service Operations; Debates; Venture Capital; Customer Satisfaction; Advertising; Investment; Theater Entertainment; Entertainment and Recreation Industry; Mexico City

November 2006 (Revised January 2007)
Background Note

Broadcast Television in the Broadband World

By: Stephen P. Bradley and Nancy Bartlett

What strategies have the top four (NBC, CBS, ABC, and FOX) broadcast television networks tested in response to changing media consumption behavior in the broadband world? Discusses the new distribution platforms, including downloads and video streaming. Also, provides... View Details

Keywords: Entertainment; Technology; Media and Broadcasting Industry

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22 Feb 2019
News

Empowering a New Generation of Business Leaders

before guests were treated to a private tour of the massive media production facilities. Jaqueline Burgos (MBA 2014) opened the chat by introducing Professor McGee, a media industry expert and entrepreneur who was named one of the 50 most powerful African Americans in... View Details

Keywords: Margie Kelley; Arts, Entertainment

Article

The U.S. Cable Television Industry, 1948-1995: Managerial Capitalism in Eclipse

By: T. R. Eisenmann

Keywords: Management Systems; Television Entertainment; Media and Broadcasting Industry; United States

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April 2010 (Revised June 2011)
Background Note

Television Competes for a Digital Audience

By: Stephen P. Bradley and Nancy Bartlett

In the face of major disruption in the industry television networks have sought new revenue sources, implemented cost-cutting measures and strategized on ways to monetize online access to content. Programming changes, new advertising strategies, and deals via online... View Details

Keywords: Television Entertainment; Marketing Strategy; Media and Broadcasting Industry

May 2017 (Revised November 2019)
Case

The Dubai International Film Festival

By: Rohit Deshpandé and Alpana Thapar

This case follows the conception and emergence of the Dubai International Film Festival (DIFF). In an already crowded and highly competitive industry, Abdulhamid Juma was attempting to define and establish a unique brand positioning for DIFF. Committed to its vision,... View Details

Keywords: Brand Positioning; Underdog Brand Building; Business Models; Non-profit; Managing Multiple Stakeholders; Film Entertainment; Brands and Branding; Business Model; Competitive Strategy; Decision Making; Growth and Development Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry

03 Nov 2003
Research & Ideas

Making Money Making Movies

What makes a movie click with an audience? How important is buzz in the success or failure of an entertainment product? Should worldwide releases of movies be done over time, or all at once? Those are the kinds of questions that interest... View Details

Keywords: by Manda Salls; Entertainment & Recreation; Entertainment & Recreation

Profile

Monica Dodi

firm’s fiduciary responsibility to investors. Dodi’s past entrepreneurial experiences as cofounder of MTV Europe and CEO of AOL’s Entertainment Asylum keep her focused on the bottom line. She points to research that indicates gender... View Details

Keywords: Entertainment / Media; Entertainment / Media; Entertainment / Media

January 2012 (Revised September 2014)
Supplement

Hip Hop (B): Can't Stop, Won't Stop

By: Mukti Khaire and Kerry Herman

Keywords: Music Entertainment; Music Industry

1998
Working Paper

Governance and Risk Taking in the U.S. Cable Television Industry

By: Thomas R. Eisenmann

Keywords: Governance; Risk Management; Television Entertainment; Media and Broadcasting Industry; United States

October 2015 (Revised February 2016)
Teaching Note

Comcast Corporation

By: Sunil Gupta, Henry McGee and Felix Oberholzer-Gee

In March 2015, Richard Plepler, the CEO of Home Box Office (HBO) announced the company's new 'over the top,' or OTT service, HBO Now, that consumers could stream online for a monthly fee of $14.99 without paying for a cable subscription. Soon, CBS followed and... View Details

Keywords: Television Industry; Television; Marketing; Television Entertainment; Telecommunications Industry

12 Dec 2016
HBS Case

Business Lessons from Dwayne 'The Rock' Johnson

his wallet and saw he only had seven dollars left. That stuck with him, and it has fueled him ever since. “The power in the entertainment industry is shifting to the superstars, and the smartest among those stars are finding ways to... View Details

Keywords: Re: Anita Elberse; Entertainment & Recreation; Entertainment & Recreation

August 2013
Supplement

Lyric Dinner Theater (Video Supplement)

By: Jim Sharpe

Keywords: Turnarounds; Operations; Boards Of Directors; Family-owned Business; Hiring; Entrepreneurship; Family and Family Relationships; Family Business; Family Ownership; Entertainment; Negotiation; Entertainment and Recreation Industry; Saint Louis

19 Jan 2017
Cold Call Podcast

Can Wynton Marsalis and Lincoln Center Save Jazz Music?

Keywords: Re: Rohit Deshpande; Music

November 2016 (Revised May 2017)
Case

The Black List

By: Henry McGee and Sarah McAra

Franklin Leonard founded The Black List in 2005 as an innovative approach to identifying potential hit movie scripts via crowdsourcing. As the annual Black List proved to hold the scripts of some of Hollywood’s most successful films, from “Slumdog Millionaire” to... View Details

Keywords: Screenwriting; Independent Production; Hollywood; Film Development; Film Distribution; Film Financing; Manging Uncertainty; Barriers To Entry; Globalization; Digitalization; Film Entertainment; Entrepreneurship; Marketing; Media; Strategy; Motion Pictures and Video Industry; United States

March 2021
Case

Sky Deutschland - Bidding for Sports Rights (A)

By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers

Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details

Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Sports Industry; Media and Broadcasting Industry; Germany

April 2007
Supplement

Dataset for "Clear Channel Communications, Inc." (CW)

By: Felix Oberholzer-Gee

Keywords: Media; Entertainment; Media and Broadcasting Industry

February 2005
Case

L. Londell McMillan (A)

On the plane back to New York City, L. Londell McMillan focused on the music on his headphones, the latest offering from his friend and long-time client, Prince Rogers Nelson--the artist known as "Prince." McMillan and Prince had spent several days contemplating a... View Details

Keywords: Contracts; Music Entertainment; Product Marketing; Music Industry