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  • All HBS Web  (2,234)
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  • January 2024 (Revised February 2024)
  • Course Overview Note

Managing Customers for Growth: Course Overview for Students

By: Eva Ascarza
Managing Customers for Growth (MCG) is a 14-session elective course for second-year MBA students at Harvard Business School. It is designed for business professionals engaged in roles centered on customer-driven growth activities. The course explores the dynamics of... View Details
Keywords: Customer Relationship Management; Decision Making; Analytics and Data Science; Growth Management; Technology Industry; Technology Industry; Technology Industry; Technology Industry; Technology Industry
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Ascarza, Eva. "Managing Customers for Growth: Course Overview for Students." Harvard Business School Course Overview Note 524-032, January 2024. (Revised February 2024.)
  • 23 Dec 2008
  • First Look

First Look: December 23, 2008

StarNight Hotel Construction Bid: Real Time Competition on Schedule, Scope, and Cost Harvard Business School Case 209-067 The case is intended for use with the HBS Educational Technology Group... View Details
Keywords: Martha Lagace
  • 16 Jul 2020
  • Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

that’s going to be impossible.” E Pluribus Unum As a result of their shared challenges, restaurateurs are banding together to educate officials about the unique aspects of their industry that make it difficult to survive a global pandemic... View Details
Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage
  • 01 Dec 2019
  • News

Developing Leaders Who Bridge Business and Engineering

catalyze collaboration between HBS and SEAS as Harvard’s Allston campus evolves into an epicenter of research and innovation. A Focus on Education Education has been at the heart of Nunnelly’s and Dupré’s... View Details
  • 09 Apr 2018
  • Sharpening Your Skills

The Dark Side of Performance Bonuses

field research studies what motivates hairdressers in Zambia to provide HIV/AIDS education in their salons. Is Group Loyalty a Force for Good or Evil? Many organizations try to foster employee loyalty, but at a risk. Researchers discover... View Details
Keywords: by Sean Silverthorne
  • 01 Sep 2023
  • Blog Post

Harvard Business School Announces 2023 Goldsmith Fellows

strategy to help improve student outcomes in Washington state, and supported the postsecondary education team to determine how technology can boost college advisors’ productivity and improve student outcomes... View Details
  • 09 Mar 2023
  • Blog Post

African American Student Union Spotlight on Joint Degrees

entrepreneurship, a lifelong passion of mine. I decided to pursue a law degree in the winter of 2020 during my 2+2 deferral. Since graduating college, I’ve spent time working with organizers addressing issues like police brutality. In the aftermath of George Floyd’s... View Details
  • 01 Dec 2022
  • News

Future Vision

will be crucial. In the arena of digital, data, and design, it’s clear that digital technologies and data science, including artificial intelligence and machine learning, are disrupting operations, business models, and businesses around... View Details
Keywords: Brian Kenny; Educational Support Services; Educational Support Services
  • Web

Events - Business History

Modern University from Germany to America to China (Harvard University Press, 2022). Empires of Ideas chronicles "two revolutions in higher education: the birth of the research university and its integration with the liberal education... View Details
  • 30 Mar 2003
  • Research & Ideas

The Future of IT Consulting

an impressive education and training facility called St. Charles, outside of Chicago, which focuses on maintaining currency in the skill levels of their professionals, as well as providing a leading tool for equipping their professionals... View Details
Keywords: by Sarah Jane Johnston; Consulting
  • Web

Financial Accounting Online Course | HBS Online

the business aspect of their problems. Gaurang Manjrekar Technology Consultant Gain confidence in your ability to understand financial statements and communicate financial results. My job is project-based, and I'm currently leading the... View Details
  • 2022
  • Book

The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI

By: Paul Leonardi and Tsedal Neeley
The pressure to "be digital" has never been greater, but you can meet the challenge. The digital revolution is here, changing how work gets done, how industries are structured, and how people from all walks of life work, behave, and relate to each other. To thrive... View Details
Keywords: Digital; Artificial Intelligence; Big Data; Digital Transformation; Technological Innovation; Transformation; Learning; Competency and Skills
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Leonardi, Paul, and Tsedal Neeley. The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI. Boston, MA: Harvard Business Review Press, 2022.
  • 15 Dec 2023
  • News

The Musts of 2023

the technology and where it's going—and while there are a lot of good things It's going to improve our quality of life. It's going to make things easier. But at the same time, it can easily be misused as now we see what has happened to... View Details
  • Profile

Maha Malik

helping a "small, ten-person team in one of Pakistan's largest telecommunication companies develop the IoT ecosystem in the country. I'll work on a technology roadmap, sourcing of the hardware and software for a product, determining... View Details
Keywords: Consulting; Financial Services
  • Web

Women at HBS - Alumni

Inc.; and Sheryl Sandberg (MBA 1995), COO of Facebook; and attend a wide range of alumni panel discussions and faculty presentations . More than 4,000 alumni took part in a " Life and Leadership After HBS " survey. An exhibit, Building the Foundation: Business View Details
  • 13 Jul 2020
  • Research & Ideas

Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk

with technology take longer, they're harder to follow. I'm involved, in addition to running Merck, I co-chair the commission in New Jersey about re-opening the state. Corporate America is asking what it needs to do about racial... View Details
Keywords: by Staff; Pharmaceutical
  • December 2023
  • Article

Self-Orienting in Human and Machine Learning

By: Julian De Freitas, Ahmet Uğuralp, Zeliha Uğuralp, Laurie Paul, Joshua B. Tenenbaum and T. Ullman
A current proposal for a computational notion of self is a representation of one’s body in a specific time and place, which includes the recognition of that representation as the agent. This turns self-representation into a process of self-orientation, a challenging... View Details
Keywords: AI and Machine Learning; Behavior; Learning
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De Freitas, Julian, Ahmet Uğuralp, Zeliha Uğuralp, Laurie Paul, Joshua B. Tenenbaum, and T. Ullman. "Self-Orienting in Human and Machine Learning." Nature Human Behaviour 7, no. 12 (December 2023): 2126–2139.
  • 2013
  • Case

Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

By: Rosabeth M. Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
After a successful career as Chairman and CEO of Paris-based luxury food company, Fauchon, Laurent Adamowicz, sought to reduce obesity and improve health outcomes. Adamowicz created a mobile application to provide consumers with more accessible and interpretable... View Details
Keywords: Nutritional Information; Obesity; Weight Loss; App Development; Business Startups; Nutrition; Health; Information; Mobile and Wireless Technology; Entrepreneurship; Social Enterprise; Information Technology Industry; Information Technology Industry
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Kanter, Rosabeth M., Juliane Calingo Schwetz, and Patricia Bissett Higgins. "Advanced Leadership Pathways: Laurent Adamowicz and Bon'App." Harvard Business Publishing Case 314-028, 2013.
  • 16 Jun 2020
  • Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

expanding its business-cleaning offerings to new markets to match new demands and unmet needs. Zoom removed time limits from basic accounts for primary school educators who now need to use its teleconferencing software for teaching. Fan... View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service
  • Article

Your Sales Training Is Probably Lackluster. Here's How to Fix It

By: Frank V. Cespedes and Yuchun Lee
U.S. companies spend over $70 billion annually on training and an average of $1,459 per salesperson—almost 20% more than they spend on workers in all other functions. Yet, when it comes to equipping sales teams with relevant knowledge and skills, the ROI of sales... View Details
Keywords: Salesforce Management; Training
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Cespedes, Frank V., and Yuchun Lee. "Your Sales Training Is Probably Lackluster. Here's How to Fix It." Harvard Business Review (website) (June 12, 2017).
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