Digitization - Publications - Faculty & Research

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Who Has the Power in the Music Industry?

The music industry likes power. Power chords, power ballads, even Towers of Power. The balance of power in the industry, however, has been completely upset with the advent and rapid proliferation of digital music. Who calls the shots... View Details

Keywords: Re: Felix Oberholzer-Gee; Music

January 2021 (Revised February 2021)
Case

Tech with a Side of Pizza: How Domino's Rose to the Top

By: Boris Groysberg, Sarah L. Abbott and Susan Seligson

After hitting an all-time low in 2008, Domino’s Pizza underwent a vigorous rebranding, product development, and embraced innovative technologies to become the world’s leading international fast-food retailer. Domino’s considered itself as much a tech company as it was... View Details

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10 Jul 2024
Video

Inequality in the Digital Age | An interview with Mahzarin Banaji from Harvard University

2021
Article

Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era

By: Alvin J. Silk and Ernst R. Berndt

The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details

Keywords: Industry Evolution; Advertising; Spending; Measurement and Metrics; Mathematical Methods; Media; Advertising Industry; United States

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21 Mar 2018
Blog Post

Telling Your Story: How to Create a Powerful Personal Digital Brand

to amplify our personalities through digital media, the opportunities for personal branding have both grown more numerous – and more intimidating. Grinshpun draws upon her experience mentoring executives, MBA alumni, and students to offer... View Details

March 2006 (Revised March 2010)
Teaching Note

Peer-to-Peer File Sharing and the Market for Digital Information Goods (TN)

By: Ramon Casadesus-Masanell, Andres Hervas-Drane and Jordan Mitchell

Keywords: Information Technology

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14 Oct 2020
Podcast

Chattanooga bridges the digital divide to make online learning more equitable

For some families online learning is a rocky road. For others it’s a dead end. To address the uneven distribution of digital infrastructure, public-private partnership EdConnect provides students in underserved areas with broadband. Tennessee’s Superintendent of the... View Details

March 2014 (Revised March 2015)
Case

Samsung Electronics: TV in an Era of Convergence

By: Karim R. Lakhani, Marco Iansiti and Kerry Herman

From the late 1990s to 2006/2007, Samsung Electronics moved from one of 170 TV manufacturers to gain dominant TV market share year over year from 2007-2013. As digital technologies increasingly converged in 2013-2014, the industry faced new questions: What was the... View Details

Keywords: Digital Innovation; Technology; Technology Management; Digital Convergence; Digital Technology; Innovation; Korea; Samsung; Television; Technological Innovation; Information Technology; Innovation and Invention; Innovation Leadership; Innovation and Management; Product Development; Product Design; Electronics Industry; Korean Peninsula; Asia

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The Strategic Case for Diversity in Digital Transformation - Blog: RGE Report

Digital Transformation Daniella Diniz Author tag Board Diversity Digital Transformation Needs Human Diversity to Succeed Board leaders recognize that digital transformation is... View Details

23 Jan 2024
News

More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

24 Apr 2014
News

Creating a mathematical method to understand consumer behavior in a digital world

Sunil Gupta, Edward W. Carter Professor of Business Administration, focuses on understanding customers and how they make decisions in a digital world. Gupta has tackled one of the most vexing questions in studies of consumer behavior:... View Details

2024
Working Paper

Webmunk: A New Tool for Studying Online Behavior and Digital Platforms

By: Chiara Farronato, Andrey Fradkin and Chris Karr

Understanding the behavior of users online is important for researchers, policymakers, and private companies alike. But observing online behavior and conducting experiments is difficult without direct access to the user base and software of technology companies. We... View Details

Keywords: Policy; Technology Adoption; Behavior; Research; Consumer Behavior; Internet and the Web

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09 Jan 2024
Podcast

120. Butterfly's Digital Revolution In Ultrasound: A Conversation with Darius Shahida

Five years ago, Darius Shahida, a member of the HBS Class of 2019, joined us in the podcast studio to discuss how Butterfly Network, a disruptive startup where he was employed as Chief Growth Officer, was working to revolutionize the ultrasound industry. Now, as the... View Details

16 Jan 2024
News

Les nouvelles dimensions de l’engagement des collaborateurs à l’ère du digital

19 Dec 2012
News

Kodak Sells Digital Camera Patents to Apple, Google, Other Tech Giants

13 Nov 2014
News

City Hall Appoints HBS Grad Lauren Lockwood as Chief Digital Officer

04 Jan 2019
Working Paper Summaries

The Digital Commons: Tragedy or Opportunity? A Reflection on the 50th Anniversary of Hardin’s Tragedy of the Commons

Keywords: by Frank Nagle

January 2020 (Revised January 2025)
Case

Freelancer, Ltd.

By: Christopher Stanton, Karim R. Lakhani, Jennifer L. Hoffman, Jin Hyun Paik and Nina Cohodes

Over the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500... View Details