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Show Results For
- All HBS Web
(1,100)
- People (1)
- News (214)
- Research (754)
- Events (11)
- Multimedia (5)
- Faculty Publications (563)
- October 2013
- Article
Ad Revenue and Content Commercialization: Evidence from Blogs
By: Monic Sun and Feng Zhu
Many scholars argue that when incentivized by ad revenue, content providers are more likely to tailor their content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the... View Details
Keywords: Ad-sponsored Business Models; Media Content; Blog; Revenue Sharing; User-generated Content; Platform-based Markets; Blogs; Business Model; Digital Platforms; Commercialization; Digital Marketing
Sun, Monic, and Feng Zhu. "Ad Revenue and Content Commercialization: Evidence from Blogs." Management Science 59, no. 10 (October 2013): 2314–2331.
- October 1994
- Supplement
Frito-Lay, Decision Support System Software: Windows Network Version
Applegate, Lynda M. "Frito-Lay, Decision Support System Software: Windows Network Version." Harvard Business School Spreadsheet Supplement 195-727, October 1994.
- June 1995
- Supplement
Frito-Lay, Decision Support System Software: Macintosh Network Version
Applegate, Lynda M. "Frito-Lay, Decision Support System Software: Macintosh Network Version." Harvard Business School Spreadsheet Supplement 195-726, June 1995.
- 2018
- Working Paper
The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb
By: Chiara Farronato and Andrey Fradkin
We study the effects of enabling peer supply through Airbnb in the accommodation industry. We present a model of competition between flexible and dedicated sellers - peer hosts and hotels - who provide differentiated products. We estimate this model using data from... View Details
Keywords: Peer To Peer; Digital Platforms; Market Entry and Exit; Competition; Accommodations Industry
Farronato, Chiara, and Andrey Fradkin. "The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb." NBER Working Paper Series, No. 24361, February 2018.
- June 1995
- Supplement
Frito-Lay, Decision Support System Software: Macintosh Version
Applegate, Lynda M. "Frito-Lay, Decision Support System Software: Macintosh Version." Harvard Business School Spreadsheet Supplement 195-725, June 1995.
- October 1994
- Supplement
Frito-Lay, Decision Support System Software: Windows Version
Applegate, Lynda M. "Frito-Lay, Decision Support System Software: Windows Version." Harvard Business School Spreadsheet Supplement 195-724, October 1994.
- June 2022
- Article
The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb and the Accommodation Industry
By: Chiara Farronato and Andrey Fradkin
We study the effects of enabling peer supply through Airbnb in the accommodation industry. We present a model of competition between flexible and dedicated sellers—peer hosts and hotels—who provide differentiated products. We estimate this model using data from major... View Details
Keywords: Peer To Peer; Airbnb; Digital Platforms; Market Entry and Exit; Competition; Accommodations Industry
Farronato, Chiara, and Andrey Fradkin. "The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb and the Accommodation Industry." American Economic Review 112, no. 6 (June 2022): 1782–1817.
- April 2018
- Supplement
Flipkart (B): The Ongoing Battle for India's E-Commerce Market
By: Sunil Gupta, Das Narayandas and Rachna Tahilyani
In 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports... View Details
Gupta, Sunil, Das Narayandas, and Rachna Tahilyani. "Flipkart (B): The Ongoing Battle for India's E-Commerce Market." Harvard Business School Supplement 518-097, April 2018.
- June 2005
- Case
CarMax
By: Rajiv Lal and David Kiron
Carmax is the largest multi-market used car dealer in the U.S., and has no format-to-format competitor in the $375 billion used car market. CarMax is trying to do what some analysts believed to be impossible: sell used cars profitably on a national scale, and at the... View Details
- 25 Aug 2022
- News
Labs Enable Large-scale Research
HARVARD RESEARCH LABS LAUNCHED IN 2022 Research Labs Topical Focus Principal Investigators Blackbox Lab How do we ensure that Black entrepreneurs and creative professionals leverage digital technologies and View Details
- September 2017
- Case
NBCUniversal Telemundo: Transforming Latino Television
By: Henry W. McGee, Carin-Isabel Knoop and Christine Snively
In August 2017, Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, considered how the Miami-based Spanish-language TV network Telemundo could succeed in a rapidly shifting media landscape. Over the past few years,... View Details
Keywords: Television Industry; Television Advertising; Broadcasting; Telecommunications; Internet; Television Entertainment; Internet and the Web; Advertising; Digital Platforms; Digital Marketing; Telecommunications Industry; Media and Broadcasting Industry; Miami
McGee, Henry W., Carin-Isabel Knoop, and Christine Snively. "NBCUniversal Telemundo: Transforming Latino Television." Harvard Business School Case 318-018, September 2017.
- November–December 2021
- Article
Does Gender Matter? The Effect of Management Responses on Reviewing Behavior
By: Davide Proserpio, Isamar Troncoso and Francesca Valsesia
We study the effect of management responses on the reviewing behavior of self-identified female and male reviewers. Using data from Tripadvisor, we show that after hotels begin to respond to reviews, the probability that a negative review comes from a self-identified... View Details
Keywords: Word Of Mouth; Online Reviews; Management Responses; E-commerce; Gender; Prejudice and Bias; Digital Platforms; Customers
Proserpio, Davide, Isamar Troncoso, and Francesca Valsesia. "Does Gender Matter? The Effect of Management Responses on Reviewing Behavior." Marketing Science 40, no. 6 (November–December 2021): 1199–1213.
- February 2019
- Case
Halliday's OASIS
By: Scott Duke Kominers and Nicole Tempest Keller
Wade Watts has won control of the OASIS – a futuristic, immersive virtual reality game world. He must decide on rules, rights, and marketplace design, balancing the founding principles of the OASIS with the platform’s potentially negative externalities. View Details
Keywords: Managing Markets; Corporate Responsibility; Virtual Reality; Digital Platforms; Management; Corporate Social Responsibility and Impact; Social Media; United States
Kominers, Scott Duke, and Nicole Tempest Keller. "Halliday's OASIS." Harvard Business School Case 819-106, February 2019.
- August 2004
- Case
Microsoft.NET (Abridged)
By: Alan D. MacCormack and Kerry Herman
Set in the summer of 2000, following the unveiling of Microsoft's .NET initiative to the public. Three of the key figures in .NET's development are considering the next steps they would have to take to keep the initiative moving forward. Specifically, the challenges... View Details
Keywords: Transformation; Leadership; Management Skills; Organizational Structure; Digital Platforms
MacCormack, Alan D., and Kerry Herman. "Microsoft.NET (Abridged)." Harvard Business School Case 605-025, August 2004.
- 06 Dec 2021
- News
HBS Curricula Explore the Complexities of Innovation
platform on his own website. “We discussed how you think about building a business in a world where you depend on your competitors to go to market. That’s something that doesn’t exist in many other business types, but it’s pretty common... View Details
Keywords: Jennifer Gillespie
- January 2017
- Background Note
Making Virtual Reality Real
By: Feng Zhu, Sarah Mehta and David Lane
This note describes virtual reality and augmented reality technologies and describes the main consumer products on offer in 2016 as well as their manufacturers. It also surveys existing applications of virtual and augment reality technologies. View Details
Keywords: Virtual Reality; Augmented Reality; Oculus; Google; HTC; Magic Leap; Microsoft; Samsung; Software; Niantic; Digital Platforms; Technology Adoption; Applications and Software; Technology Industry
Zhu, Feng, Sarah Mehta, and David Lane. "Making Virtual Reality Real." Harvard Business School Background Note 617-013, January 2017.
- July 1996
- Case
Edmund's--www.edmunds.com
Edmund's publishes an automobile price guide in books (600,000 units per year) and over the Internet (16,000 users a day and growing). The site can be visited at www.edmunds.com. In the marketplace, it makes money selling books. In the marketspace, they make their... View Details
Keywords: Business or Company Management; Digital Platforms; Marketplace Matching; Information Publishing; Information Industry; Auto Industry
Sviokla, John J. "Edmund's--www.edmunds.com." Harvard Business School Case 397-016, July 1996.
- 24 Sep 2019
- News
Connecting Patients and Providers
prospective patients. Patients can upload their data just once and share it with any doctor on the platform who needs access. Trustedoctor also encourages digital consultations, reducing the cost and travel... View Details
- February 2023
- Case
Adyen: Reshaping the Payment Ecosystem
By: Marco Di Maggio, Antonio Moreno and Elena Corsi
A payment services company rethinks its strategy to reach out to a different customer base. View Details
Keywords: Digital Platforms; Entrepreneurship; Service Operations; Market Entry and Exit; Financial Services Industry; Europe
Di Maggio, Marco, Antonio Moreno, and Elena Corsi. "Adyen: Reshaping the Payment Ecosystem." Harvard Business School Case 223-059, February 2023.
- Web
Data and Technology | Working Knowledge
Data and Technology Our research on Data and Technology explores how AI, digital tools, and platform collaboration are reshaping industries and society. From enhancing social outcomes to addressing ethical... View Details