Design Thinking - Publications - Faculty & Research

04 Mar 2002
Research & Ideas

Don’t Lose Money With Customers

"Firms today have access to a wealth of information about customers and sales prospects," says Narayandas. "Now more than ever before, companies are able to leverage technology to work more closely and to collaborate in new ways with customers—from View Details

Keywords: by Peter K. Jacobs

24 Oct 2007
Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

encourage innovative thinking about a challenge is to deconstruct the problem, such as when a musical director makes the orchestra practice a madrigal at a snail's pace. When trying to create something new you have to do something... View Details

11 Feb 2013
Research & Ideas

Neuroeconomics: Eyes, Brain, Business

surprisingly, the ratings of whether a face could think or feel correlated with the animacy ratings—only the most human faces on the end of the spectrum were deemed able to perceive anything. The pleasantness ratings, on the other hand,... View Details

Keywords: by Carmen Nobel

04 Jul 2016
Research & Ideas

Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment

organizations that really ends up with no trend line” “For decades, we’ve been in this cycle where an organization hires a consulting firm to help design and execute a restructuring, and then, as soon as they’re done, they start that... View Details

Keywords: by Carmen Nobel

06 Oct 2003
What Do You Think?

Is “the Innovator’s Solution” to Sustained Corporate Growth an Unnatural Act?

forms of innovation: process innovations ... innovations in the way we think ... innovations in organization structure ... and so on." These comments pose the question of whether too many elements, many of them counter to human... View Details

Keywords: by James Heskett

11 Oct 2016
First Look

October 11, 2016

to old ways of doing things, and company performance doesn't improve. To fix these problems, senior executives and their HR departments should change the way they think about learning and development, and because context is crucial,... View Details

Keywords: Sean Silverthorne

16 Sep 2013
Research & Ideas

Earnings Calls That Get Lost in Translation

find that investors have lower confidence about the information being disclosed” The reason is easy to understand. The conference call is designed to provide context to the many figures included in financial reports, yet when the... View Details

Keywords: by Dina Gerdeman

11 Oct 2024
Research & Ideas

How AI Could Ease the Refugee Crisis and Bring New Talent to Businesses

instance, Paulson says she recently had a conversation with an executive MBA student who is designing a platform for matching patients with mental health care providers and wanted to learn from the Immigration Policy Lab’s experience. “I... View Details

Keywords: by Ben Rand; Technology; Information Technology

28 Aug 2017
Research & Ideas

Should Industry Competitors Cooperate More to Solve World Problems?

Source: Cecilie_Arcurs George Serafeim has a startling suggestion to fix the world’s biggest environmental, social, and governance (ESG) problems such as water pollution, deforestation, and wealth inequality: encourage companies within industries to do less competing... View Details

Keywords: by Sean Silverthorne; Financial Services; Manufacturing; Agriculture & Agribusiness; Mining

02 Jun 2010
First Look

First Look: June 2

was called the Knowledge Management (KM) Appliance, but as Web 2.0 tools came into wider use, this evolved into what the company called "Cognizant 2.0" (C2), which was designed to ensure that the KM Appliance capabilities for... View Details

Keywords: Martha Lagace

27 Sep 2004
Research & Ideas

How Leaders Build Winning Streaks

Billy Beane at the Oakland Athletics, looked for the natural leaders on the field. Beane said that this was necessary because "I don't think the general manager or manager can designate leaders. The... View Details

Keywords: by Rosabeth Moss Kanter

16 Dec 2013
HBS Case

D’O: Making a Michelin-Starred Restaurant Affordable

consideration, both sensory and economic. On the sensory side: He has designed several eating utensils, including an espresso spoon that sports a hole in the middle so as not to break up the continuity of the crema on top. On the economic... View Details

Keywords: by Carmen Nobel & Joanie Tobin; Food & Beverage

02 Jul 2024
Book

Five Essential Elements to Build the Capital You Need to Lead

come to the team with their own ingrained ideas about how the game should be played and what roles everyone ought to play. (With eleven-year-olds in particular, everyone thinks they should be the one to run the ball and score touchdowns!)... View Details

Keywords: by Dina Gerdeman

01 Aug 2017
First Look

First Look at New Research and Ideas, August 1

cybersecurity. Revenues declined, criticism grew, and challenges of change remained. Watson businesses were new, unproven, and required change in nearly every aspect of legacy operations and culture. To increase speed and agility, Rometty used methods such as online... View Details

Keywords: Sean Silverthorne

17 Nov 2015
Lessons from the Classroom

How Activist Investors Became Respectable

online well before any regulatory filing disclosed his holdings in the company. These tactics may have been designed for drama, but the investment strategy and its scale are nothing unusual today. Activist shareholders and the hedge funds... View Details

Keywords: by Joseph Fuller; Financial Services; Banking

15 Nov 2006
Research & Ideas

Lessons Not Learned About Innovation

portfolio of promising mid-range ideas driven by designated teams. At the bottom of the pyramid are early-stage ideas or incremental innovations that permit continuous improvement. Influence flows from top to bottom—the big bets encourage... View Details

Keywords: by Sean Silverthorne

23 Jun 2020
Book

Beginning America Over Again with a New Electoral System

some point early on, the startup that becomes Apple or Google first consisted of a few people in a garage or dorm. And in the case of political innovation, there is an entrenched political-industrial complex engineered to quash any new ideas before they spread. View Details

Keywords: by Sean Silverthorne

17 Jul 2018
First Look

New Research and Ideas, July 17, 2018

and allies during and after the Iranian revolution of 1979. The article assesses the thinking behind the Tudeh’s strategy of unwavering support for Ayatollah Ruhollah Khomeini and his Islamist allies, even after other major leftist... View Details

Keywords: Dina Gerdeman

28 Aug 2006
Research & Ideas

Online Match-Making with Virtual Dates

interactions, Frost and Norton are also exploring the social implications of people seeking relationships online and the possibility for technology to influence the initial tone and trajectory of relationships. One obstacle they noticed is that the main dating sites... View Details

Keywords: by Martha Lagace; Publishing

12 Oct 1999
Research & Ideas

Building Bridges: New Dimensions in Negotiation

pure process focus to substance: the principles of designing agreements that create value and are sustainable. Inexperienced negotiators, says Sebenius, often unconsciously limit themselves to a one-dimensional process of sitting at the... View Details

Keywords: by Anita M. Harris

Publications