Filter Results:
(12,586)
Show Results For
- All HBS Web
(12,586)
- People (50)
- News (3,119)
- Research (6,951)
- Events (26)
- Multimedia (167)
- Faculty Publications (4,802)
Show Results For
- All HBS Web
(12,586)
- People (50)
- News (3,119)
- Research (6,951)
- Events (26)
- Multimedia (167)
- Faculty Publications (4,802)
- June 2016
- Teaching Note
HubSpot: Lower Churn through Greater CHI
By: Jill Avery, Asis Martinez Jerez and Thomas Steenburgh
HubSpot, a web marketing startup selling inbound marketing software to small- and medium-sized businesses, is under pressure from its venture capital partners to rapidly acquire new customers and to maintain a low level of customer churn. The B2B SaaS company is in the... View Details
- July 2021 (Revised January 2022)
- Teaching Note
Amazon Shopper Panel: Paying Customers for Their Data
By: Eva Ascarza and Ayelet Israeli
Teaching Note for HBS Case No. 521-058. View Details
- May 2005
- Article
Customer Anger at Price Increases, Changes in the Frequency of Price Adjustment and Monetary Policy
By: Julio J. Rotemberg
Rotemberg, Julio J. "Customer Anger at Price Increases, Changes in the Frequency of Price Adjustment and Monetary Policy." Journal of Monetary Economics 52, no. 4 (May 2005): 829–852.
- February 2009
- Background Note
Basic Techniques for the Analysis of Customer Information Using Excel 2007: A Step-by-Step Approach
By: Francisco de Asis Martinez-Jerez
The objective of this note is to provide a set of easy, step-by-step guides for some analytical techniques that are useful in the analysis of cases discussed in the course "Competing and Winning through Customer Information" (CWCI). The instructions that follow use... View Details
Keywords: Customer Relationship Management; Information Management; Management Analysis, Tools, and Techniques
Martinez-Jerez, Francisco de Asis. "Basic Techniques for the Analysis of Customer Information Using Excel 2007: A Step-by-Step Approach." Harvard Business School Background Note 109-052, February 2009.
- 2020
- Chapter
The Group Malleability Intervention: Addressing Intergroup Conflicts by Changing Perceptions of Outgroup Malleability
By: Amit Goldenberg, J. J. Gross and Eran Halperin
Precise shifts in the ways people make sense of themselves, others, and social situations can help people flourish. This compelling handbook synthesizes the growing body of research on wise interventions—brief, nonclinical strategies that are "wise" to the impact of... View Details
Goldenberg, Amit, J. J. Gross, and Eran Halperin. "The Group Malleability Intervention: Addressing Intergroup Conflicts by Changing Perceptions of Outgroup Malleability." Chap. 15 in Handbook of Wise Interventions: How Social Psychology Can Help People Change, edited by Gregory M. Walton and Alia J. Crum. New York, NY: Guilford Press, 2020.
- Forthcoming
- Article
Extraverts Reap Greater Social Rewards from Passion Because They Express Passion More Frequently and More Diversely
By: Kai Krautter, Anabel Büchner and Jon M. Jachimowicz
Passion is stereotypically expressed through animated facial expressions, energetic body movements, varied tone, and pitch—and met with interpersonal benefits. However, these capture only a subset of passion expressions that are more common for extraverts. Indeed, in... View Details
Keywords: Passion; Personality; Extraversion; Scale Development; Perception; Personal Characteristics
Krautter, Kai, Anabel Büchner, and Jon M. Jachimowicz. "Extraverts Reap Greater Social Rewards from Passion Because They Express Passion More Frequently and More Diversely." Personality and Social Psychology Bulletin (forthcoming). (Pre-published online, November 25, 2023.)
- May–June 2023
- Article
Need for Speed: The Impact of In-Process Delays on Customer Behavior in Online Retail
By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
The impact of delays has been widely studied in various offline services. The focus of this study is online services, and we explore the impact of in-process delays—measured by website speed—on customer behavior. We leverage novel retail and website speed data to... View Details
Keywords: Online Retail; Quasi-experiments; Abandonment; Synthetic Control; E-commerce; Internet and the Web; Consumer Behavior; Policy; Retail Industry
Gallino, Santiago, Nil Karacaoglu, and Antonio Moreno. "Need for Speed: The Impact of In-Process Delays on Customer Behavior in Online Retail." Operations Research 71, no. 3 (May–June 2023): 876–894.
- 20 May 2019
- Research & Ideas
Activist CEOs Are Rising Up—and Their Customers Are Listening
When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included Carly Fiorina, Ross Perot, Herman Cain, Steve Forbes, Mitt... View Details
Keywords: by Michael Blanding
- Research Summary
Overview
By: Ryan W. Buell
From creating flight itineraries online, to interacting with tellers to complete complex banking transactions, to engaging with the government to address civic problems, customers are playing an increasingly vital role in the performance of operations in a broadening... View Details
- October 1994 (Revised March 1999)
- Case
Ritz-Carlton: Using Information Systems to Better Serve the Customer
By: W. Earl Sasser, Thomas O. Jones and Norman Klein
Explores the interface of an information system that keeps track of guests and their preferences, and the people systems that deliver multiple services at Ritz-Carlton hotels. The luxury hotel chain's unique service credo and commitment to quality principles are... View Details
Keywords: Competency and Skills; Customer Satisfaction; Training; Recruitment; Service Delivery; Supply Chain Management; Luxury; Balance and Stability; Information Technology
Sasser, W. Earl, Thomas O. Jones, and Norman Klein. "Ritz-Carlton: Using Information Systems to Better Serve the Customer." Harvard Business School Case 395-064, October 1994. (Revised March 1999.)
- July 2008
- Teaching Note
Hilton Hotels: Brand Differentiation through Customer Relationship Management (TN)
By: Lynda M. Applegate, Gabriele Piccoli and Chekitan Dev
Teaching Note for [809029]. View Details
- 07 Oct 2019
- Sharpening Your Skills
How Companies Can Make Up with (Very) Unhappy Customers
JetBlue today is considered one of the top airlines in the world, and its customer ratings are as high as its airplanes. But not that long ago JetBlue was a prime business school example of a nightmare... View Details
- May 2007 (Revised March 2008)
- Background Note
Basic Techniques for the Analysis of Customer Information Using Excel 2003: A Step-by-Step Approach
By: Francisco de Asis Martinez-Jerez
Provides a set of easy, step-by-step guides for some analytical techniques that are useful in the analysis of cases discussed in the course "Competing and Winning Through Customer Information (CWCI)". The instructions that follow use datasets from three of the cases in... View Details
Martinez-Jerez, Francisco de Asis. "Basic Techniques for the Analysis of Customer Information Using Excel 2003: A Step-by-Step Approach." Harvard Business School Background Note 107-073, May 2007. (Revised March 2008.)
- December 2009 (Revised July 2010)
- Teaching Note
Jones Lang LaSalle: Reorganizing around the Customer (2005) (TN)
By: Ranjay Gulati, Lucia Menzer Marshall and Patrick Cullen
Teaching Note for [410007]. View Details
- 20 Jul 2016
- News
To Increase Sales, Get Customers to Commit a Little at a Time
- August 2002
- Article
Toward an Individual Customer Profitability Model: A Segment-Based Approach
By: B. Libai, D. Narayandas and C. Humby
Libai, B., D. Narayandas, and C. Humby. "Toward an Individual Customer Profitability Model: A Segment-Based Approach." Journal of Service Research 5, no. 1 (August 2002): 69–76.