Publications

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2008
Simulation

Pricing Simulation: Universal Car Rental

By: John T. Gourville

This web-based simulation presents an engaging context in which students develop their knowledge of pricing by managing a rental car operation (Universal) in Florida and improve regional performance by developing a pricing strategy. The simulation involves three... View Details

Keywords: Competition; Consumer Behavior; Price; Profit; Renting or Rental; Auto Industry; Service Industry; Miami; Orlando; Tampa

November 2008 (Revised February 2009)
Case

Omron: Sensing Society

By: Rosabeth M. Kanter and Ethan S Bernstein

"Leading profitable growth is only part of the goal. We cannot live without breathing, but we do not live in order to take a breath,” said Omron's President and CEO, Hisao Sakuta, in 2008. Omron, a $7B global supplier of sensors, control system components, advanced... View Details

Keywords: Change Management; Transformation; Competitive Advantage; Leadership; Goals and Objectives; Globalized Firms and Management; Innovation and Invention; Values and Beliefs; Mission and Purpose; Electronics Industry

25 Apr 2023
Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

information technology to directly match consumer demand to dispersed production by a collection of factories in China. This method of reaching customers should inspire any business that provides products or services that come from many... View Details

Keywords: by John Deighton; Fashion; Retail; Consumer Products

Web

Students on the Job Market - Doctoral

can customize promotions to enhance profitability across different customer segments. Faculty Advisor(s): Eva Ascarza (Chair), Sunil Gupta , Jeremy Yang , and José R.... View Details

24 Oct 2006
First Look

First Look: October 24, 2006

provider?? Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207022 PublicationsLinking Customer Management Efforts to Growth and Profitability Authors:Das Narayandas and... View Details

Keywords: Sean Silverthorne

Program

Agribusiness Seminar

constraints Leverage data and technology to improve decision making, operating efficiency, and responsiveness to customers Defend against commodification and drive profitability through product and marketing... View Details

Keywords: Agriculture; Agriculture

November 2000
Case

Clust.com: Dream More and Pay Less

Clust is a French group-buying Web site. Instead of marketing products to consumers, Clust is marketing aggregated consumer demands to manufacturers. Consequently, beyond the usual act of choosing among predefined alternatives, consumers are expected to bring up their... View Details

Keywords: Customer Value and Value Chain; Marketing

Web

Lifelong Learning - Alumni

Lawrence MBA Class of 1942 Professor of Business Administration) 22386 05 Feb 2024 HBS Working Knowledge The Middle Manager of the Future: More Coaching, Less Commanding An analysis of more than 35 million job postings by Letian Zhang... View Details

31 Oct 2023
Research & Ideas

Beyond the 'Business Case' in DEI: 6 Steps Toward Meaningful Change

disconnect between a company’s stated argument for diversity and the psychological reality of decision-making. “Your employees, future employees, customers and investors are watching.” As some CEOs weigh the future of their company’s DEI... View Details

Keywords: by Katherine Hutt Scott and Barbara DeLollis

29 Feb 2024
HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

percent of future profits to Beckham. “I’ve asked [Beckham], ‘If we are going to see you on the field at Inter Miami, are you going to wear a Brooks Brothers suit or an Ermenegildo Zegna suit?’ Brooks Brothers is our brand, so I hope... View Details

Keywords: by Avery Forman; Sports

September 2013
Case

SafeBlend Fracturing

By: Benson P. Shapiro, Frank V. Cespedes and Alisa Zalosh

The CEO of SafeBlend Technologies must set a price for the company's environmentally friendly fracturing fluid additive. The firm is negotiating a new contract with its biggest client, Bristol Natural Gas. For the last two years, SafeBlend has been the sole provider of... View Details

Keywords: Information Technology; Customer Relationship Management; Price; Negotiation; Competitive Advantage; Environmental Sustainability; Energy Sources; Sales; Energy Industry

11 Jun 2012
Research & Ideas

When Business Competition Harms Society

Competition Corrupts Business Practices, suggests that many organizations in highly competitive markets are likely to bend the rules if doing so will keep their customers from leaving for a rival firm. "Competition is generally... View Details

Keywords: by Carmen Nobel; Auto

February 2021 (Revised May 2021)
Case

SafeGraph: Selling Data as a Service

By: Ramana Nanda, Abhishek Nagaraj and Allison Ciechanover

Set in January 2021, the CEO of SafeGraph, a four-year-old startup that sold Data as a Service, looked to the future. His aim was to become the most trusted source for data about a physical place. The company provided points of interest (POI) and foot traffic data on... View Details

Keywords: Data As A Service; Monetization; Pricing; Business Startups; Analytics and Data Science; Consumer Behavior; Analysis; Business Model; Health Pandemics; Information Industry; United States

08 Apr 2014
First Look

First Look: April 8

By: Hałaburda, Hanna, and Felix Oberholzer-Gee Abstract—The value of many products and services rises or falls with the number of customers using them; the fewer fax machines in use, the less important it is to have one. These network... View Details

Keywords: Sean Silverthorne

February 2011 (Revised November 2013)
Case

The Cheezburger Network

By: John Deighton and Leora Kornfeld

Cheezburger Network was a Web publisher of humorous, user-contributed content, using social media for dissemination, and selling advertising against the traffic of 1 billion page views per quarter. In January 2011, it raised $30 million in venture capital for the... View Details

Keywords: Budgets and Budgeting; Digital Marketing; Customer Relationship Management; Venture Capital; Emerging Markets; Strategic Planning; Sales; Internet and the Web; Publishing Industry; Web Services Industry