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Publications

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Show Results For

  • All HBS Web  (877)
    • People  (1)
    • News  (114)
    • Research  (665)
    • Events  (2)
  • Faculty Publications  (209)
← Page 34 of 877 Results →
  • 17 Jun 2013
  • Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

at any time. Researchers collaborating with Teixeira then measured the participants' emotional responses with a combination of eye-tracking technology and facial expression analysis software. Click to watch. The data showed that evoking... View Details
Keywords: by Carmen Nobel; Advertising
  • 21 May 2018
  • HBS Case

How Would You Price One of the World's Great Watches?

case exhibit. "We looked at the diameters, and then we actually measured the size of four pictures, and we noticed that the relative sizes of the pictures don’t match the relative size of the watches,” Thomke remembers them saying.... View Details
Keywords: by Roberta Holland; Fashion
  • 12 Jul 2019
  • News

The Birth of a Silicon Valley Blockbuster

companies that can afford to buy that—but there aren’t millions. And it’s very difficult to price discriminate on something which is a physical asset that you sell. Because if you’ve got effectively the exact same box that you’re selling to one View Details
  • 23 Jan 2008
  • First Look

First Look: January 23, 2008

  Working PapersA Resource Belief-Curse: Oil and Individualism Authors:Rafael Di Tella, Juan Dubra, and Robert MacCulloch Abstract We study the correlation between a belief concerning individualism and a measure of luck in the US during... View Details
Keywords: Martha Lagace
  • 17 Nov 2003
  • Research & Ideas

The Business of Babies

Chinese babies), and international restrictions and legislation concerning adoption. High-tech measures include IVF, artificial insemination, surrogacy, gamete interfallopian transfer (GIFT) in which the sperm is injected directly into... View Details
Keywords: by Julia Hanna; Health
  • 06 Feb 2018
  • First Look

First Look at New Research and Ideas: February 6, 2018

challenges inherent in cross-boundary teaming: research on team effectiveness and research on knowledge in organizations. They offer complementary insights: the former stream focuses on group dynamics and measures team inputs, processes,... View Details
  • 06 Feb 2006
  • What Do You Think?

Should CEOs of Public Companies Offer Earnings Guidance?

amounts of internal energy go to 'making the quarter return' rather than serving the customer and building the future. Why did quarter returns develop in the first place?" Bill Hubbell added, "The market has many mechanisms to... View Details
Keywords: by James Heskett; Financial Services
  • 01 Jan 2002
  • News

Marjorie M.T. Yang (MBA '76)

guiding precepts is to try to improve the livelihood of every member of the company," says Yang, "so the benefits of these savings are passed on not only to our customers but to all our employees. In addition, we feel a responsibility to... View Details
  • 12 Sep 2006
  • First Look

First Look: September 12, 2006

Jeong-han Kang, and Toby E. Stuart Periodical:Administrative Science Quarterly (forthcoming). Abstract This article examines how competitive crowding affects the conduct of actors in a tournament. We develop three claims: (i) crowding from below, which View Details
Keywords: Sean Silverthorne
  • 02 Jun 2010
  • First Look

First Look: June 2

Business Review 88, no. 6 (June 2010) An abstract is unavailable at this time. Read the preview: http://hbr.org/2010/06/are-you-a-high-potential/ar/1 Altruistic Dynamic Pricing with Customer Regret Authors:Julio J. Rotemberg... View Details
Keywords: Martha Lagace
  • 24 Aug 2016
  • Research & Ideas

Can Obamacare Be Saved?

to do in the past. Consumers need to think beyond just the monthly cost of their premiums and consider the trade-offs involved in their decisions, especially the risks and constraints of high deductibles and narrow network plans. From insurers: Insurers need to better... View Details
Keywords: by John A. Quelch and Emily Boudreau; Insurance; Health
  • 09 Mar 2016
  • Lessons from the Classroom

In This Classroom, Beer Can Improve Your Grade

two-and-a-half-day simulation puts students in charge of a brewery for 7 fictitious financial quarters. Working in four- to five-person teams, players make decisions on everything for running their business: types of ingredients to use, packaging, pricing, and View Details
Keywords: by Roberta Holland; Education; Food & Beverage
  • 19 Feb 2008
  • Research & Ideas

Radical Design, Radical Results

the competitive advantage gained by how a product "speaks" to a customer is clear. Just think about how Apple began its resurrection in 1998 with the unthinkable design of computers made of translucent blue, orange, and pink... View Details
Keywords: by Julia Hanna; Consumer Products
  • 25 Oct 2016
  • First Look

October 25, 2016

analysts, to consumers—need to know about how new products and services are expected to perform in the marketplace. The book develops a compelling framework that connects the rich academic knowledge on innovation diffusion with that on View Details
Keywords: Sean Silverthorne
  • 13 Nov 2012
  • First Look

First Look: November 13

overall quality of a country as a place to do business. The focus on output per potential worker, a broader measure of national productivity than output per current worker, reflects the dual role of workforce participation and output per... View Details
Keywords: Sean Silverthorne
  • 05 Mar 2014
  • What Do You Think?

When Will the Next Dot.com Bubble Burst?

customer behavior can change. The burst will be when we will observe that consumer patterns are changing." On the other hand, some believed that things that have changed since the 2000 bubble may make another one less likely. Ofer... View Details
Keywords: by James Heskett; Publishing; Retail
  • 02 May 2008
  • What Do You Think?

What is the Future of State Capitalism?

state's sovereign fund investors) when his competitor is able to arrange to have state aid or investment provided or withheld in large quantities to a potential customer's country of origin depending on whether that customer favors a... View Details
Keywords: by Jim Heskett
  • 06 Apr 2023
  • Blog Post

Circularity in Denmark

recycling waste materials from retired products. Grundfos encourages its customers (both consumer and industrial) to return old pumps; they then fully deconstruct and repurpose or recycle the pump’s constituents. Today this program is... View Details
  • 11 Mar 2008
  • First Look

First Look: March 11, 2008

  Working PapersTesting Strategy with Multiple Performance Measures Evidence from a Balanced Scorecard at Store24 Authors:Dennis Campbell, Srikant M. Datar, Susan L. Kulp, and V.G. Narayanan Abstract We analyze balanced scorecard data... View Details
Keywords: Martha Lagace
  • 10 Jun 2022
  • Blog Post

New Venture Competition 2022: Business and Environment Ventures

combines true mission-driven investing with education. Empowering clients through friendly / easy-to-follow educational animations including on how to measure the investments impact on environment and society. Food & Agriculture... View Details
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