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Show Results For
- All HBS Web
(1,186)
- People (2)
- News (232)
- Research (783)
- Events (2)
- Multimedia (1)
- Faculty Publications (253)
- 01 Mar 2017
- News
Students Forecast Climate Change’s Impact
Digital Initiative to facilitate online and offline conversations around classroom topics. Responses ranged from oil companies to ice-cream makers and almost everything in between. We’ve excerpted a few of them here. Shake Shack Data... View Details
Keywords: Dan Morrell
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
customer at a time. And then—with her family and other colleagues' help—she created a global leader in the industry. Schultz did the same thing with Starbucks. So did Dell. And each stuck with the enterprise as it grew and changed. For... View Details
Keywords: by Martha Lagace
- 21 Mar 2024
- Blog Post
IFC India: Renewable Energy - CleanMax
across the country. During the “IFC: Immersive Field Course,” HBS students had the opportunity to visit the site of a rooftop solar facility in Bangalore, India. The solar site is deployed and managed by CleanMax, the largest B2B provider of renewable energy to... View Details
- 01 Oct 1997
- News
Expanded Elective Curriculum Offers Students A Wealth of Choices
Management and Entrepreneurial Finance, continue to broaden their scope and impact on entrepreneurial studies at HBS. The EC also now offers many small, innovative courses such as Professor Elon Kohlberg's Analytical Reasoning, Professor Gerald Zaltman's View Details
- Web
Trade Cards - The Art of American Advertising
might use the same card design to feature their products, while firms with larger advertising budgets could order custom designs. Trade cards had to both entice customers and provide them with useful... View Details
- Web
Brand Name Management - The Art of American Advertising
shortest words and the plainest words bridge the distance between the eye and the understanding in the least time.” 47 Combative discourse, the mainstay of political cartoons throughout the nineteenth century, also served as a compelling means of convincing View Details
- 08 Jan 2018
- Research & Ideas
The Startling Percentage of Financial Advisors with Misconduct Records
Mark Egan, an assistant professor of finance at Harvard Business School and a co-author of the study. “The average settlement is in excess of $100,000 and the median is $40,000. These are costly offenses.” Included in the study was any record of View Details
- Web
Innovation and Entrepreneurship - Edwin H. Land & Polaroid | Harvard Business School
parallel on inventions of insistent practicality as well as expansions of human perception," Victor McElheny explains. "Riding a storm of ever-altering customer specifications, Polaroid adapted its innovations again and again." 97 Land... View Details
- 01 Sep 2004
- News
Nancy Hall (MBA 1974)
last year for a Social Enterprise Initiative event. Sitting at a table with several women who were current MBA students, I was surprised when they introduced themselves to each other. When I was at HBS, there were only fifty women on... View Details
- 08 Jul 2021
- Blog Post
Managing Sustainable Advantage with Key ESG Co-Founders, Anne-Marie Schoonbeek and Heleen van Poecke
Schoonbeek. “I gave myself a few months after leaving McKinsey to ideate on the topics that aligned with my passions and the business problems I could address based on my background.” Meanwhile, van Poecke was closely collaborating with her portfolio companies on... View Details
- 01 Jan 2008
- News
Meg Whitman, MBA 1979
middle of a big room,” recalls Whitman from eBay’s headquarters, now called the Whitman Campus, in San Jose, California. Initially uninterested in the CEO position, upon meeting eBay founder Pierre Omidyar she realized this was no... View Details
Levels of Meaning
nonetheless. I think we put a lot of emphasis today on entrepreneurs being a single person who drives an enterprise. In contrast, history is replete with examples of successful founders whose initial decision of who to build a business... View Details
- 01 Sep 2012
- News
An Intellectual Capital: Some Influential HBS Ideas, at a Glance
In “Marketing Myopia” in HBR, Ted Levitt (below) famously asks “What business are you in?” and insists that customer focus be paramount. 1977 Abraham Zaleznik raises a provocative, game-changing question in “Managers and Leaders: Are They... View Details
Keywords: Professor Elton Mayo: Professor Fritz Roethlisberger; George M. Moffett Professor of Agriculture and Business, Professor Emeritus Ray A. Goldberg; Professor Abraham Zaleznik; Professor Alfred Chandler; Professor Michael Porter; Professor Robert S. Kaplan; Professor Michael C. Jensen; Professor C. Roland Christensen; Professor Robert Menton; Colleges, Universities, and Professional Schools; Educational Services
- 29 Feb 2016
- HBS Case
Bigbelly's Big Bet on the Digital Trash Can
customers notorious for labyrinthine procurement processes and glacial sales cycles. At the same time, Weiss reasons, if approached in the right way, selling to the public sector can amount to a huge opportunity for the right business.... View Details
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
A: The federal government and local governments can market themselves more effectively to constituents. First of all, they have to view their organization from a customer viewpoint and ask: Who are our View Details
Keywords: by Sean Silverthorne
- 06 Mar 2006
- What Do You Think?
The China Dilemma for U.S. Firms: Comply, Resist, or Leave?
position is necessary." Michael Peng concurred: "If U.S. firms choose to leave, they not only lose China's market, but also the chance to make an impact in China." Linda Sun added, "Having worked in China . . . , I know the best course is to comply... View Details
- Profile
Hiroshi Mikitani
to customize their web presence rather than be forced to conform to a standard design. “We encouraged them to interact directly with customers because we’d found that merchants who told their personal... View Details
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
consumers; he did it in terms of the customers he targeted. When you are making a market, who you choose as your initial customers and whom you decide not to market to is... View Details
Keywords: by Martha Lagace
- 22 Jan 2018
- Blog Post
"Luxury, Technology, Integration"
experience, YNAP still feels like a start-up today in many ways. YNAP has seen projects and initiatives move at a fast pace throughout the company, experienced double-digit growth, introduced new technologies, expanded into new buildings,... View Details
Keywords: Consumer Products / Retail
- 01 Jun 2022
- News
Ink: Start Small, Rise Above
Nourish: We built a great line of formula-ready baby bottles, and we found a solid customer base. The unit economics made sense. The branding was great, and we were seemingly successful. Then we got a big order with Whole Foods, the dream... View Details
Keywords: Jen McFarland Flint