Publications

29 Feb 2024
HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

Beckham’s Inter Miami CF soccer club. Beckham visited Elberse’s MBA class, “The Business of Entertainment, Media, and Sports,” in October to further illuminate the discussions. “You can build a follower base that’s bigger than what... View Details

Keywords: by Avery Forman; Sports

11 Jun 2012
Research & Ideas

When Business Competition Harms Society

Competition Corrupts Business Practices, suggests that many organizations in highly competitive markets are likely to bend the rules if doing so will keep their customers from leaving for a rival firm. "Competition is generally... View Details

Keywords: by Carmen Nobel; Auto

14 Oct 2008
Research & Ideas

Should You Bring Advertising Expertise In-House?

disadvantages of establishing an in-house advertising resource? A: The make or buy decision relating to advertising services is a complex one. The primary considerations involve issues of cost and control. The make or buy decision calls for a comparative View Details

Keywords: by Sarah Jane Gilbert; Advertising

August 2005 (Revised April 2006)
Case

Kemps LLC: Introducing Time-Driven ABC

By: Robert S. Kaplan

Kemps is making a strategy shift: from being focused on fulfilling customer requests to becoming the best cost dairy producer in the industry. Its existing manufacturing cost system, however, fails to capture the costs associated with handling special flavors, small... View Details

Keywords: Activity Based Costing and Management; Customer Relationship Management; Cost Accounting; Managerial Roles; Cost Management; Earnings Management; Business Strategy; Time Management; Growth and Development Strategy; Management Teams; Decisions; Food and Beverage Industry

05 Jul 2023
HBS Case

What Kind of Leader Are You? How Three Action Orientations Can Help You Meet the Moment

based on their past experience ... and then the context shifts, and they try to apply the same recipe, and it fails.” The analysis stems from one of Raffaelli’s core research interests: the qualities of... View Details

Keywords: by Ben Rand

February 2021 (Revised May 2021)
Case

SafeGraph: Selling Data as a Service

By: Ramana Nanda, Abhishek Nagaraj and Allison Ciechanover

Set in January 2021, the CEO of SafeGraph, a four-year-old startup that sold Data as a Service, looked to the future. His aim was to become the most trusted source for data about a physical place. The company provided points of interest (POI) and foot traffic data on... View Details

Keywords: Data As A Service; Monetization; Pricing; Business Startups; Analytics and Data Science; Consumer Behavior; Analysis; Business Model; Health Pandemics; Information Industry; United States

09 May 2012
Research & Ideas

Clayton Christensen’s “How Will You Measure Your Life?”

its stores. But, obviously, it didn't make money from movies sitting on the shelves; it was only when a customer rented a movie that Blockbuster made anything. It therefore needed to get the customer to... View Details

21 Nov 2006
First Look

First Look: November 21, 2006

meanness level that a penal system based on "retribution" tries to detect when deciding the severity of the punishment. We find that when initial beliefs differ, two equilibria can emerge out of identical fundamentals. In the... View Details

Keywords: Sean Silverthorne

12 Oct 1999
Research & Ideas

Where Main Street Meets Wall Street

thousands of mutual funds to choose from, all with a few keystrokes. It's already happening." Of course, the Internet tidal wave affects not only customers but companies, too, and perhaps more profoundly. A case in point is the firm... View Details

Keywords: by Garry Emmons; Financial Services

05 Aug 2011
Working Paper Summaries

An Exploration of Optimal Stabilization Policy

Keywords: by N. Gregory Mankiw & Matthew C. Weinzierl

Summer 2012
Article

Epistemic Contests and the Legitimacy of the World Trade Organization: The Brazil–USA Cotton Dispute and the Incremental Balancing of Interests

By: Arthur A. Daemmrich

The World Trade Organization (WTO) features prominently in studies of international institutions, often cast either as a tool of rich-world domination over the poorer South or as a neutral mediator facilitating a tariff-free world of economic prosperity. This article... View Details

Keywords: Organizations; Trade; Conflict and Resolution; Consumer Products Industry; Brazil; United States

Read Now

12 Oct 2006
First Look

First Look: October 12, 2006

Boeing's e-Enabled Advantage Harvard Business School Case 807-011 Examines Boeing's new strategy of offering services to regain market dominance and help its struggling airline customers improve efficiency and profitability. Purchase this... View Details

Keywords: Sean Silverthorne

August 1999 (Revised January 2002)
Case

Brita Products Company, The

By: John A. Deighton

Clorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a... View Details

Keywords: Customer Value and Value Chain; Acquisition; Retention; Safety; Natural Environment; Emerging Markets; Investment Return; Equity; Demand and Consumers; United States