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- Faculty Publications (176)
Show Results For
- All HBS Web (945)
- Faculty Publications (176)
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
could influence zapping, such as brand familiarity, the ad's visual complexity (too much or too little shows higher levels of zapping), and product category (perhaps you'd be more likely to watch a commercial for a "hedonic"... View Details
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
responsibilities—including product management, marketing, growth, and sales—to help you figure out if you want to join a startup and what to expect if you do. You'll gain insight into how successful startups operate and learn to assess... View Details
Keywords: Sean Silverthorne
- 01 Dec 2018
- News
Alumni and Faculty Books for December 2018
manage my team? What is constantly changing in the environment? And how can I have a greater impact? Unlocking Creativity by Michael Roberto (MBA 1995; DBA 2000) Wiley Roberto explores the creative process... View Details
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
understanding what they want. And there's the rub. Newspapers have historically not been centered around this. Instead, their natural center of gravity—and one that served it in good stead for a long time—has long been their product... View Details
- 21 Jun 2011
- First Look
First Look: June 21
human creativity and ingenuity always find a way around any new rules, as it did in this last crisis? And finally, how can—in practical terms—we get rid of the "too big to fails," without increasing state intervention further?... View Details
Keywords: Sean Silverthorne
- 01 Mar 2017
- News
Lego Stays on Script
interlocking bricks and figures: “He was talking to himself and telling stories. He had a much bigger adventure in his head than what was physically in front of him. I realized it would touch people universally if we could make a movie that captured the imagination and... View Details
Keywords: Julia Hanna
- 19 Dec 2005
- Research & Ideas
The Regional Slice of Your Global Strategy
for gasoline in the United States to consist of five distinct regions. Other large markets where transport costs are relatively high in relation to product value, such as cement in Brazil or beer in China, can be similarly broken down.... View Details
Keywords: by Pankaj Ghemawat
- 08 Jun 2010
- First Look
First Look: June 8
to accomplish the following: mine your sales data to identify "homerun" products you're missing; reinvent your forecasting and pricing strategies; build end-to-end agility into your supply chain; establish incentives that align... View Details
Keywords: Martha Lagace
- 06 Jul 2015
- News
Lights! Camera... Market!
our marketing program was very much in line with what we do in product development.” The plan, then, became to look at how Terra could best support the making of the film, without interfering with the View Details
- 07 Jan 2025
- Blog Post
Revolutionizing Wellness: Kate Twist (MBA 2008) Shapes the Future of Consumer Health Brands
as Manager, Clinique Global Marketing, rising quickly to a Director role. “Joining the Clinique brand at Estee Lauder allowed me to get more classic brand management training in a big corporation. Developing new skincare products and... View Details
- 15 Apr 2014
- First Look
First Look: April 15
Publications August 2013 American Economic Review Private Equity, Jobs, and Productivity By: Davis, Steven J., John Haltiwanger, Kyle Handley, Ron Jarmin, Josh Lerner, and Javier Miranda Abstract—Private equity critics claim that... View Details
Keywords: Sean Silverthorne
- 11 Feb 2015
- Research & Ideas
Politicians Benefited From Using Toxic Loans
Talk of the recent financial crisis often falls into a simplistic narrative of villainous banks, marketing toxic financial products to innocent customers who did not understand their risks. Among the storied victims are municipal... View Details
- Web
Wartime Innovation - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
one of Doriot's former students, chose Doriot to serve as lieutenant colonel in the Quartermaster Corps. The Corps was responsible for research and development of new materials and products for combat troops. Doriot became a naturalized... View Details
- Profile
Jessica Kramer
impossible not to get the creative bug. There, money is less a goal and more a byproduct of creativity.” Learning from 900 “incredible” people Like many MBA candidates, Jessica seeks an MBA to “get a wider skill set”; in her case, one... View Details
- 01 Mar 2006
- News
Fast Lane to Country Lane
furniture, it worked out perfectly,” says Lackley. “Mark’s the idea guy, and I’m the businessperson.” Lackley left Open Market before her wedding and began to help Mark with selling commissioned pieces of furniture. She briefly returned to the start-up world, leading... View Details
- 01 Oct 2001
- News
Jeffery E. Sagansky: That's Entertainment
his MBA, Sagansky spent a year as an analyst at CBS in New York before heading to the West Coast, where he worked at NBC and then with an independent production company. In 1982, he found himself back at NBC's Burbank facility, in charge... View Details
- 01 Mar 2013
- News
Alumni News | Bookshelf
products were that easy. It's not, as is made abundantly clear by authors Scott Anthony (MBA 2001) and David Duncan, a Harvard PhD, both of management consultancy Innosight. Their point: Success over time requires continual innovation,... View Details
- 01 Jun 2008
- News
A Binary Formula
is examining how, in its teaching and research, it can best contribute to what will be a major new force in the American economy. For several decades, the view from the HBS campus across Western Avenue has been decidedly “old economy.” But now, View Details
- 26 Jun 2025
- News
The Vinyl Revival
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Caren Kelleher (MBA 2010) was at HBS, she started managing bands, mainly as a way to stay involved in an industry that she loved. It was right... View Details
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
creative talent and computers to build their products. They're not selling computers and software to large numbers of people. Today Pixar sells a single product to a single company, and there is no... View Details
Keywords: by Sean Silverthorne